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Baumer hhs GmbH

hhs

Herstellung von Klebstoff-Auftragssystemen und Systemen zur Qualitätsüberwachung in der Verpackungsindustrie, Herstellung von Förderpumpen für Klebstoffe Nachhaltige Produktion, nachhaltiger Klebstoffauftrag

Lobbying Activity

Response to Sustainable Products Initiative

3 Oct 2020

The term sustainable is very vague. As a result, everything is advertised with sustainability. Often individual aspects of sustainability are picked out in advertising, but this leads to confusion among customers. "Bio-based" is perceived by customers as valuable and good, even if biomass base production destroys the rainforest. Plastic films, for example, are also advertised with the fact that they contain a proportion of recycled plastic. If one learns on demand that the share is only 8 percent by volume, the advantageousness is questionable. The same applies to advertising using the terms "biodegradable" or "compostable". This sounds good for the consumer. But what is concealed is how long the process will take. If it goes on for months, the plastic can still cause damage to nature and the animal world. Due to the complexity of the issue of sustainability, a few buzzwords are often enough to convince the buyer of the product's advantages. Competitors advertise with sustainable gluing without changing products and production processes. We would like the EU to define the criteria that sustainable advertising must meet. A good example would be a label that confirms the advantages of a product over other products of the same type. Appropriately strict criteria and tests would be required. It would also be advantageous if dubious sustainability advertising could also be challenged under competition law. Sustainability is important to many consumers and companies, so there should be clear criteria for sustainable advertising.
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