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Brighten Digital s.r.o.

BD

Brighten Digital is an European company that enables clients to maximise sales performance and customer experience through enterprise cloud platforms.

Lobbying Activity

Meeting with Judit Rozsa (null Structural Reform Support) and Rud Pedersen Public Affairs Brussels

1 Dec 2025 · Meeting on TSI

Response to Digital package – digital omnibus

13 Oct 2025

We are an SME specialised in digital innovation and transformation for Health and Public Administration, working across data interoperability, cybersecurity, and responsible AI. We support the Digital Omnibus initiatives goal to simplify the EU digital framework while maintaining high standards of protection and trust. Our key message: simplification should focus on removing duplication and fragmentation across data, cybersecurity, AI, and digital identity laws, not reducing safeguards. SMEs need clarity, interoperability, and ready-to-use tools to comply efficiently and innovate responsibly. 1) Single-window reporting: Create a common EU template and API for incident reporting covering NIS2, GDPR, and sectoral rules. This would cut duplicated effort and speed up response times for SMEs operating cross-border. 2) Simplify the data framework: Merge overlapping obligations from the Data Governance Act, Open Data Directive, and Free Flow of Data Regulation. Provide a single, practical guide and standard templates for data reuse in health and public services, including model contracts and API specifications. 3) Reduce consent fatigue: Enable browser-level privacy preferences and recognise privacy-preserving analytics (e.g., aggregated or on-device) as consent-exempt. This would protect users while allowing responsible data use. 4) Practical AI Act compliance: Offer official templates, test suites, and starter kits. SMEs and public bodies need standard documentation and checklists to implement the AI Act cost-effectively. EU-supported sandboxes for health and public services would encourage safe innovation. 5) Digital identity and trust services: Develop standard SDKs and onboarding guides for eIDAS 2.0 and the EU Digital Identity Wallet. Ensure mutual recognition across Member States and simple integration for SMEs and municipalities. 6) Cross-cutting simplifications: Provide harmonised data-sharing schemas and model clauses accepted across the EU. Apply proportional compliance for small mid-caps just above SME thresholds. Ensure supervisory portals and reporting systems expose interoperable APIs. Offer plain-language guidance and real examples for Health and Public Administration. Align reporting timelines and terminology across related regulations. We propose piloting the Digital Omnibus measures in Health and Public Administration to demonstrate real impact. Success could be measured through reduced reporting time, faster onboarding to trust services, and no compromise on privacy or security. Simplification should mean simpler to comply, easier to innovate. By providing unified templates, APIs, and guidance, the Digital Omnibus can significantly lower compliance costs for SMEs, accelerate adoption of trusted AI and data services, and help public institutions deliver more efficient, citizen-focused digital solutions.
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Meeting with Cecile Billaux (Head of Unit Directorate-General for International Partnerships)

23 Apr 2025 · Exchange on Digital Health