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CEEREAL - European Breakfast Cereal Association

CEEREAL

CEEREAL represents the breakfast cereal and oat milling industry towards the European Union and its institutions, industry and consumers associations as well as consumers.

Lobbying Activity

Meeting with Sebastian Everding (Member of the European Parliament)

15 Jan 2025 · Introduction meeting

Meeting with Stefan Köhler (Member of the European Parliament)

11 Dec 2024 · Politischer Austausch

Meeting with Elena Nevado Del Campo (Member of the European Parliament)

4 Nov 2024 · Presentation CEEREAL Manifesto

Meeting with Stine Bosse (Member of the European Parliament)

20 Sept 2024 · European nutritional policy

Meeting with Valérie Hayer (Member of the European Parliament)

12 Sept 2024 · Divers

Response to List of composite products obtained from cereals, exempted from official controls at border control posts

1 Mar 2023

CEEREAL represents the European breakfast cereal and oat milling industry and consists of 10 member companies and 9 national associations from 8 countries. We bring together international brands as well as family-owned businesses of all sizes. Our members provide consumers with enjoyable, safe, nutritious, affordable, and sustainable breakfast cereals, which are valued by all people. CEEREAL welcomes the proposed amendments that have been published for feedback under Have your say on Food safety composite products from cereals exempt from checks at EU borders and calls for its swift adoption. Please find our detailed comments attached.
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Response to Lists of products of animal origin and composite products and their CN codes subject to official controls at borders

3 May 2022

CEEREAL represents the European breakfast cereal and oat milling industry and consists of 10 member companies and 9 national associations from 8 countries. We bring together international brands as well as family-owned businesses of all sizes. Our members provide consumers with enjoyable, safe, nutritious, affordable, and sustainable breakfast cereals, which are valued by all people. CEEREAL would like to share the following views related to the public consultation on “Food safety – border checks (for products of animal origin, composite products, and their CN codes)”. The consultation document is proposing amending Implementing Regulation (EU) 2021/632 as regards the lists of products of animal origin, animal by-products and composite products subject to official controls at border control posts by adding new CN codes (combined nomenclature) to the list. Certain of these new CN codes cover breakfast cereals (Codes EX 1904 10 30, EX 1904 10 90, EX 1904 20, EX 1904 90 80, “if containing products of animal origin”). 1. Breakfast cereals are shelf-stable products which should be exempted from border controls. 2. Ingredients that make breakfast cereals composite products are exempted from border controls, but breakfast cereals are not. 3. For policy coherency, all legislative measures related to changes to border controls and hygiene requirements for products of animal origin should be published together at the same time. Please find our full response with more information on these points attached.
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Meeting with Asger Christensen (Member of the European Parliament) and Nestlé S.A. and Kellanova

11 Jan 2022 · Farm to Fork

Response to Import conditions and border controls of trade samples and certain composite products

23 Nov 2021

CEEREAL, the European Breakfast Cereals Association, appreciates the opportunity to provide comments to the European Commission´s initiative reviewing certain measures related to border controls for food including import conditions and border controls of trade samples and certain composite products. CEEREAL would like to bring to the attention of the European Commission some possible unintended consequences resulting from some the measures that have been published in this draft act. We would suggest that, as shelf-stable products, breakfast cereals CN codes should be added to the list of products exempted from official controls at borders, and that all potential related measures addressing unintended consequences could be published together at the same time. Please find attached the detailed comments from CEEREAL.
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