Fairly Made
Fairly Made est une entreprise avec une mission qui existe depuis 5 ans.
ID: 208417691674-39
Lobbying Activity
Response to Digital Product Passport (DPP) service providers
9 Dec 2024
Fairly Made is a mission-driven company with five years of experience helping fashion brands improve their social and environmental impact. We provide a SaaS platform to support CSR challenges and compliance with environmental legislation. Our three-pillar tool includes: 1. Traceability:In-depth analysis of supply chains and product journeys. 2. Environmental Analysis: Life Cycle Assessments (LCAs) translated into tangible indicators. 3. Consumer Transparency: QR codes to inform consumers about product impact. Our digital passport like empowers brands and consumers with clear, detailed information on each products origin and journey that demonstrates their commitment to sustainability. Our website : https://www.fairlymade.com/use-needs---relationship-between-suppliers-brands Our DPP Like product showcase : h[ttps://myproduct.fairlymade.com/qr-codes/6929246b-a243-4d1f-8f34-ca388a9eac84](https://myproduct.fairlymade.com/qr-codes/6929246b-a243-4d1f-8f34-ca388a9eac84) With over 60 partners globally, we aim to share our expertise to make the DPP a success. The implementation of DPP offers valuable opportunities for enhancing transparency and sustainability in the fashion industry. It allows brands and consumers to track product origins and environmental impacts. It also supports accelerating circularity by providing data on recyclability and end-of-life management. However, the DPP faces various challenges. Detailed data collection is highly time consuming and expensive, and sometimes faces barriers such as the difficulty to collect data on full chemical content. Thus, the data that will be mandatory to collect for the DPP has to be carefully considered with the currently available data collection realities. In addition, SMEs may struggle with the operational burden of data collection and maintenance, so they might need financial assistance of the EU. ESPR must also allow flexibility in terms of data carrier format and technology, from the point of view of solution providers' competitiveness. The promotion of innovative technologies like Fairly Mades are crucial for the implementation of DPP. We recommend harmonizing standards and centralizing resources into one platform, and focusing on sector-specific approaches, like batch-level traceability in textiles. Key data for the DPP should include basic product details, traceability information, consumer-facing data on sustainability, and regulatory compliance indicators. For successful implementation, a phased rollout starting with core data, alongside education and collaboration, will help ease the transition. Minimum information on DPP should include Brand name, Product reference number, Complete Bill of Materials (including all textile and non-textile components), Composition of all parts, Product weight, Comprehensive traceability (not limited to the country of origin or "Made in" label), Care instruction, Centralized information on composition labels, Triman logo, care symbols, and safety indications (GSPR), Environmental impact data, including at least the product's CO2 emissions and water consumption, as these are tangible metrics for the final consumer. For customs or regulatory entities: Detailed traceability information, including suppliers flagged for risks such as forced labor, deforestation-free status, and hazardous substances. Overall, we believe that DPP has immense potential that will empower consumers to make informed decisions, encourage brands to improve their sustainability practices, contribute to a circular economy in fashion and ultimately achieve the objectives of the Green Deal. Fairly Made is committed to supporting this initiative with our expertise. We look forward to working together to ensure the success of the DPP and its potential to reshape the industry.
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