OpenLobby.EU
Explore

Imperial Brands PLC

IMB

Imperial Brands is a global company specializing in tobacco products and next-generation nicotine alternatives.

Lobbying Activity

Meeting with Marie-Luce Brasier-Clain (Member of the European Parliament)

13 Nov 2025 · Discussion autour du rapport d’initiative concernant une stratégie européenne sur les maladies cardiovasculaires

Meeting with Enikő Győri (Member of the European Parliament)

7 Nov 2025 · Revision of the Tobacco Taxation Directive

Meeting with Aurelijus Veryga (Member of the European Parliament)

6 Nov 2025 · The future of nicotine products in Europe

Meeting with Fernand Kartheiser (Member of the European Parliament)

5 Nov 2025 · Accises sur le tabac

Meeting with Jaroslava Pokorná Jermanová (Member of the European Parliament)

5 Nov 2025 · EU Directive on the Excise Duty on Tobacco

Meeting with Kosma Złotowski (Member of the European Parliament)

5 Nov 2025 · Excise duties on tobacco

Meeting with Radan Kanev (Member of the European Parliament)

5 Nov 2025 · Upcoming taxation legislation tobacco products

Meeting with Marco Falcone (Member of the European Parliament) and Philip Morris International Inc.

5 Nov 2025 · Council Directive amending Directive (EU) 2020/262 as regards the general arrangements for excise duty in respect of tobacco and tobacco related products

Meeting with Anna Zalewska (Member of the European Parliament)

5 Nov 2025 · Dyrektywa Rady 2011/64/UE z dnia 21 czerwca 2011 r. w sprawie struktury oraz stawek akcyzy stosowanych do wyrobów tytoniowych (znanej jako „Tobacco Excise Directive”)

Meeting with Jana Nagyová (Member of the European Parliament)

5 Nov 2025 · Excise duty - tobacco

Imperial Brands Urges EU to Embrace Tobacco Alternatives

15 Sept 2025
Topic — The consultation seeks input on an EU plan to improve cardiovascular health outcomes.
Message — The company calls for a clear distinction between combustible tobacco and next-generation products. They urge regulators to facilitate switching to these alternatives for smokers who do not quit.12
Why — This would allow the company to expand its market share in the non-combustible sector.3
Read full response

Imperial Brands seeks tax stamp exemption from deforestation rules

13 May 2025
Topic — This consultation proposes amendments to the products covered by the EU Deforestation Regulation.
Message — Imperial Brands requests that tax stamps be excluded from the regulation because they are government-issued fiscal instruments. They also argue that intercompany product transfers should not require repeated due diligence reporting.12
Why — These changes would reduce administrative complexity and prevent disruptions to established excise duty mechanisms.34
Read full response

Meeting with Johan Nissinen (Member of the European Parliament)

12 Jan 2024 · Snus

Meeting with Johan Nissinen (Member of the European Parliament)

15 Dec 2023 · Snus

Meeting with Marco Campomenosi (Member of the European Parliament)

27 Sept 2023 · STAFF LEVEL - Meeting with representative of Imperial Brands

Meeting with Bernd Lange (Member of the European Parliament, Committee chair)

27 Sept 2023 · General exchange of Views

Imperial Brands urges removal of tobacco from cross-sector standards

7 Jul 2023
Topic — The European Commission is defining mandatory sustainability reporting standards for companies across the EU.
Message — Imperial Brands requests the removal of tobacco cultivation and production from the general, sector-agnostic reporting requirements. They argue that these specific disclosures should only be included in dedicated tobacco sector standards.12
Why — This would reduce regulatory complexity and prevent the company from being unfairly targeted in general disclosures.3
Impact — Stakeholders and investors lose easy comparability of tobacco-related risks across different industry sectors.4
Read full response

Imperial Brands Urges Tighter E-Commerce Customs Rules

19 Sept 2022
Topic — The European Commission is revising customs rules to address e-commerce and security.
Message — The company requests removing the 150 euro customs duty exemption for small parcels. They also propose using artificial intelligence and blockchain to identify illicit tobacco shipments.12
Why — Stricter customs enforcement would protect the company's revenue from illegal counterfeit competition.3
Impact — Criminal networks lose their ability to smuggle illicit tobacco using tax-exempt small parcels.4
Read full response

Imperial Brands urges EU not to ban vaping in public

15 Jul 2022
Topic — The EU is updating smoke-free rules to include vapes and outdoor areas.
Message — Imperial Brands argues that blanket smoking bans are excessive and unjustified. They claim there is no scientific basis for including e-cigarettes or heated tobacco in smoke-free regulations. The company suggests individual business owners should decide whether to permit the use of these products indoors.12
Why — Avoiding these bans allows the company to freely market its new nicotine products.3
Impact — Health groups and non-smokers remain exposed to potential risks from second-hand aerosols.4
Read full response

Meeting with Gerassimos Thomas (Director-General Taxation and Customs Union) and Philip Morris International Inc. and

18 May 2022 · Videoconference - Stakeholder event to gather views on the upcoming revision of the tobacco taxation directive

Imperial Brands urges moderate tobacco tax and zero-rated vaping

4 Jan 2021
Topic — The European Commission is revising tobacco excise rules to reduce smoking rates and improve health.
Message — Imperial Brands recommends moderate, staged tax hikes rather than aggressive rate harmonization. They also suggest clarifying product definitions to identify illicit trade without increasing burdens.12
Why — Exempting vapor products from excise taxes would protect the company's growth in newer markets.3
Impact — Consumers in economically disadvantaged regions face reduced access to products due to higher prices.4
Read full response

Imperial Brands supports tobacco tax review but excludes e-vapor

6 Mar 2018
Topic — Evaluation of EU excise duty rules for manufactured tobacco and market functioning.
Message — Imperial supports a harmonized excise regime for heat-not-burn products to provide legal clarity. They oppose including e-vapor products because they do not contain tobacco. The Commission should study how fine-cut tobacco prevents illegal trade.123
Why — This creates regulatory certainty for tobacco while preventing e-cigarettes from being taxed as tobacco.45
Impact — Government treasuries lose revenue if e-vapor products are excluded from new harmonized tobacco taxes.6
Read full response

Imperial Brands urges simplified tobacco security feature standards

29 Sept 2017
Topic — Consultation on technical standards for security features on tobacco product packaging.
Message — The company requests reducing authentication elements to two and removing semi-covert requirements. They argue for including the unique identifier and adhering to international ISO standards.123
Why — Fewer requirements would allow the company to avoid significant cost increases and adaptations.4
Impact — Security feature suppliers lose business if the required number of authentication elements is cut.5
Read full response

Imperial Brands urges delay in tobacco tracking rules

29 Sept 2017
Topic — New EU rules for tracking tobacco products through a centralized data repository system.
Message — Imperial Brands claims the current implementation timeline is unrealistic. They request faster approval periods and a six-month testing phase to ensure system readiness.12
Why — Extended deadlines would help the company avoid disruptions while adapting its tracking operations.3
Impact — Regulators may face system failures and security breaches due to poor legal governance.4
Read full response

Imperial Brands urges EU to adopt global tobacco standards

29 Sept 2017
Topic — Technical rules for tracking and tracing tobacco products in the EU market.
Message — The company requests using GS1 standards and limiting code length to twenty digits. They also advocate for electronic delivery of identifiers and excluding exported goods from the tracking system.123
Why — Standardization prevents manufacturing delays and maintains the competitiveness of European factories.45
Impact — Regulatory agencies lose oversight of tobacco products exported to non-EU markets.6
Read full response

Imperial Brands urges stable excise definitions in customs alignment

6 Mar 2017
Topic — This consultation focuses on aligning EU excise duty rules with the Union Customs Code.
Message — The company supports using a concordance table to align customs and excise definitions. They request that excise definitions remain unchanged and legal modifications stay limited to essential changes.123
Why — Maintaining current definitions avoids the regulatory burden and uncertainty of changing tax classifications.45
Read full response