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New European Reuse Alliance

New ERA

The New European Reuse Alliance (New ERA) represents the interests of operators that offer, use and promote reusable packaging systems, services and/or products across Europe.

Lobbying Activity

Response to Circular Economy Act

29 Sept 2025

Contribution of the New European Reuse Alliance (New ERA) to the public consultation on the Circular Economy Act. This submission reflects the views of New ERA, representing the packaging reuse and refill sector across Europe, and focuses on targeted fiscal measures, strategic public procurement, and modernised Extended Producer Responsibility to support the EUs circular economy objectives.
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Meeting with Raluca Trasca (Head of Unit Taxation and Customs Union)

25 Sept 2025 · Enabling a Competitive Circular Economy

Meeting with Bruno Tobback (Member of the European Parliament)

25 Sept 2025 · High-Level Discussion on Reuse and the Circular Economy Act

Meeting with Ana Vasconcelos (Member of the European Parliament)

9 Jul 2025 · Circular Economy Act

Response to Update of related legislation as a consequence of the new regulation on recycled plastic Food Contact Materials

15 Apr 2024

We are herewith attaching a file with the feedback provided by New ERA, the New European Reuse Alliance.
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Meeting with Malte Gallée (Member of the European Parliament)

26 Apr 2023 · Packaging and Packaging Waste

Meeting with Delara Burkhardt (Member of the European Parliament, Shadow rapporteur) and EuroCommerce and

28 Mar 2023 · Packaging Waste