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SHEIN Group

SHEIN is a global fashion and lifestyle online retailer and marketplace, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices.

Lobbying Activity

Meeting with Aurel Ciobanu-Dordea (Director Environment)

7 Nov 2025 · Waste Framework Directive, extended producer responsibility (EPR), Ecodesign for sustainable regulation (ESPR), Product Environmental Footprint (PEF)

Meeting with Giulia Del Brenna (Head of Unit Internal Market, Industry, Entrepreneurship and SMEs)

5 Nov 2025 · Shein sustainability policies

Response to Sustainable products - disclosure of information on unsold consumer products

9 Jul 2025

SHEIN feedback on the Implementing Regulation on the disclosure of information on unsold consumer products As a global fashion and lifestyle e-retailer, SHEIN welcomes the opportunity to provide feedback on the draft Implementing Regulation on the disclosure of information on unsold consumer products. Overall, SHEIN supports the overarching goals of the Ecodesign for Sustainable Products Regulation (ESPR) to improve the sustainability of products placed on the EU market. In particular, we support measures aimed at enhancing transparency and accountability regarding the disposal of unsold consumer products. We are committed to contributing constructively to this process and stand ready to collaborate with the European Commission in this important step in addressing textile waste, including by sharing more information about our on-demand, data-driven business model which is inherently aligned with these objectives. Reducing unsold inventory through on-demand production We are fully aware of the environmental impact of overproduction in the fashion industry and recognise the need to introduce measures that disincentivise the destruction of unsold goods as one of the sources of textile waste. Our lean, on-demand, customer-driven production model is well-aligned with the ESPRs goals and with the proposed ban on the destruction of unsold clothing, footwear, and clothing accessories. By leveraging our digitalised supply chain and analyse demand signals from our customers from the way they engage with our app and website, SHEIN can more accurately assess popular styles that our customers want. New styles are launched in small initial batches of 100 to 200 pieces, and we closely evaluate customer interest and demand before procuring additional pieces. This results in less inventory waste and minimises the environmental impact associated with unsold goods by tailoring the number of produced garments to customer demand. Thanks to this approach, the unsold inventory of SHEIN-branded products consistently remains in the low single digits, compared to the industry average of 25-40% [1]. Encouraging more circular business models We are constantly making efforts to transition to a more circular business model. While we continue working on addressing overproduction at our level, we also try to encourage customers to engage in circular behaviour and extend the life cycle of apparel as a complementary effort to avoid destruction of products. This is why SHEIN launched initiatives such as SHEIN Exchange, a peer-to-peer resale platform that enables customers to buy and sell pre-owned SHEIN items. In 2024, 6.78 million new users joined the SHEIN Exchange platform, and a third of respondents in our 2024 Circularity Study reported reselling SHEIN items on SHEIN Exchange (where available in their markets). About SHEIN SHEIN is a leading global fashion and lifestyle e-retailer and marketplace, serving customers in more than 150 countries. Europe is a key region for SHEIN and we have continued to invest in building our footprint in several key European locations including Ireland where we have our EMEA HQ, as well as Belgium, France, Germany, Italy and Poland. SHEINs competitiveness is driven by our business model, using insight and analytics to drive our on-demand manufacturing technology which connects suppliers to an agile supply chain that reduces dramatically production waste. This allows SHEIN to deliver a variety of affordable products to customers around the world. [1] https://web-assets.bcg.com/a8/b2/952f4f9145e4bdf617d11a0b0bef/bcg-agility-is-fashions-new-source-of-competitive-march-2023.pdf).
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Meeting with Andreas Schwab (Member of the European Parliament)

20 May 2025 · eCommerce and reform of the EU Customs Code

Meeting with Andrea Wechsler (Member of the European Parliament)

19 May 2025 · EU Industry policy

Meeting with Svenja Hahn (Member of the European Parliament)

19 May 2025 · Introductory meeting, trade, tariffs, sustainability

Meeting with Dirk Gotink (Member of the European Parliament, Rapporteur)

14 May 2025 · EU customs legislation, e-commerce

Meeting with Kathleen Van Brempt (Member of the European Parliament)

11 Apr 2025 · Due diligence, trade and sustainability

Meeting with Brando Benifei (Member of the European Parliament, Rapporteur for opinion)

11 Apr 2025 · E-commerce and product Safety

Meeting with Paulina Dejmek Hack (Cabinet of Commissioner Jessika Roswall)

21 Mar 2025 · Circularity, textiles

Meeting with Werner Stengg (Cabinet of Executive Vice-President Henna Virkkunen)

14 Feb 2025 · E-commerce

Meeting with Aurel Ciobanu-Dordea (Director Environment)

13 Feb 2025 · Exchange of view on the Waste Framework Directive

Meeting with Adnan Dibrani (Member of the European Parliament)

5 Feb 2025 · Osund konkurrens från e-handelsaktörer från tredje land

Meeting with Salvatore De Meo (Member of the European Parliament, Rapporteur)

30 Jan 2025 · E-commerce

Meeting with Michael McGrath (Commissioner) and

22 Jan 2025 · Short bilateral with Shein regarding consumer protection

Meeting with Dirk Gotink (Member of the European Parliament, Rapporteur)

22 Jan 2025 · EU customs legislation, e-commerce

Meeting with Silvia Sardone (Member of the European Parliament, Committee chair)

10 Dec 2024 · ENVI COMMITTEE

Meeting with Mariateresa Vivaldini (Member of the European Parliament) and The Food and Beverage Carton Alliance

14 Nov 2024 · Meeting conoscitivo

Meeting with Pablo Arias Echeverría (Member of the European Parliament)

6 Nov 2024 · Shein's business model and IMCO committee files, such as the DSA, along with the company's compliance efforts in relation to this area and future challenges, especially regarding upcoming parliamentary work on e-commerce platforms.

Meeting with Marco Squarta (Member of the European Parliament)

23 Oct 2024 · Introduction meeting and discussion about DSA and CULT initiatives

Meeting with Dóra Dávid (Member of the European Parliament)

18 Oct 2024 · E-Commerce platforms

Meeting with Nina Carberry (Member of the European Parliament)

16 Oct 2024 · Corporate Sustainability Due Diligence Directive

Meeting with Bernd Lange (Member of the European Parliament, Committee chair)

29 Mar 2023 · General exchange of view