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Who Targets Me Ltd

Who Targets Me campaigns for political advertising transparency.

Lobbying Activity

Response to Format, template and technical specifications of the labels and transparency notices of political advertisements

22 May 2025

We welcome robust labelling and transparency requirements for political advertising under Regulation (EU) 2024/900. These measures represent an important step toward increasing democratic accountability and citizens understanding of how and why they are being targeted with political messages. By mandating standardised, clear, and unambiguous labels across formats and platformsincluding television, radio, print, and digital mediathe regulation reinforces a culture of openness important for trust in democratic processes. Our full response is in the attached document.
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Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and EuroCommerce and

4 Mar 2025 · Code of Conduct on Online Advertising – Workshop 1