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Flora Food Global Principle BV

Flora Food Group

Flora Food Group's Purpose is to be the next generation of delicious, natural, nutritious food: more affordable; more sustainable.

Lobbying Activity

Meeting with Christian Holzleitner (Head of Unit Climate Action)

14 Jul 2025 · Incentivizing climate action for a sustainable and competitive EU food system

Meeting with Biljana Borzan (Member of the European Parliament)

9 Apr 2025 · Plant-based food

Response to Taxonomy Delegated Acts – amendments to make reporting simpler and more cost-effective for companies

26 Mar 2025

Flora Food Group welcomes this opportunity to draw attention to the fact that, beyond its simplification efforts, the European Commission should further work on completing the current Taxonomy with still missing key economic sectors (including the food sector, which is Europe's largest manufacturing sector) and related activities. The food industry has a crucial role to play in creating a resilient, competitive and sustainable food system and contributing to EU strategic goals. As recognised in the Vision for Agriculture and Food, the food industry is central in strengthening every part of the value chain (from farmers to consumers) and as such a comprehensive approach is needed at EU level to stimulate investments into the competitiveness, innovation, resilience and sustainability in food processing. This would drive innovation and support towards sustainable food options, improving the overall EU agri-food systems resilience. The exclusion of the food sector from the Taxonomy represents a major gap and a missed opportunity to mitigate emissions and achieve EU climate targets, especially considering the agri-food sector accounts for 30% of the EU emissions, and is a major contributor to European competitiveness. On this note, we would like to bring to the European Commissions attention Flora Food Group (previously Upfield)s submission to the Stakeholder Request Mechanism, proposing to include Manufacture of Plant-based Foods in the Taxonomy as new economic activity contributing substantially to climate change mitigation. This was further reiterated in Flora Food Groups input to the Platform on Sustainable Finances call for feedback on its preliminary recommendations for the review of the Climate Delegated Act and the addition of activities to the EU Taxonomy.
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Response to Evaluation of the Public Procurement Directives

7 Mar 2025

Please find attached Flora Food Group's feedback to the evaluation of the Public Procurement Directives (PPDs). We look forward to engaging with more concrete suggestions as the revision of the PPDs develops.
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Response to Single Market Strategy 2025

31 Jan 2025

We are pleased for the opportunity to share feedback. Please see our feedback within the attached document.
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Meeting with Maroš Šefčovič (Executive Vice-President) and

15 Apr 2024 · Meeting WEF CEO Action Group for the European Green Deal

Meeting with Irène Tolleret (Member of the European Parliament)

5 Jul 2023 · Revision of Marketing Standards

Response to Information and promotion measures for agricultural and food products in the internal market and in non-EU countries

9 Mar 2021

Upfield welcomes the opportunity to provide feedback to the European Commission’s proposed revision of the promotion policy for agricultural products. Upfield supports the progressive moves within the Farm to Fork Strategy to review the EU’s agricultural promotion policy “with a view to enhancing its contribution to sustainable production and consumption, and in line with the evolving diets.” In light of the need for a shift toward more plant-based diets - both for reasons of health and sustainability - the promotion policy presents an exciting opportunity to champion sustainable, plant-based production and consumption. Upfield supports policy option 2: to focus the policy scope of the EU’s agricultural promotion policy on promotion and information measures in support of healthy, sustainable production and consumption. Please see the attached paper for Upfield's position on the revision of the promotion policy.
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Response to Revision of EU marketing standards for agricultural products

16 Feb 2021

Upfield welcomes the Commission’s moves to modernise EU Marketing Standards for Agricultural Products. This roadmap recognises the need for food system transformation to support our planet and our health. Scientific consensus is that a shift towards plant-based foods is required in order to meet the goals of the Paris Climate Agreement. Therefore, if marketing standards are to facilitate sustainable consumption, plant-based foods must be placed on a level playing field with their meat and dairy counterparts, in terms of naming and labelling. Specifically, the current ban on the use of commonly-used consumer terms like “vegan cheese” or “soya cream” must be lifted. Europe’s noble ambition to become a global leader in sustainable food systems is undermined by regulation that aims to make it harder to market, label and sell plant-based foods than their animal-based counterparts. The Farm to Fork Strategy marks an opportunity to reform these outdated regulations in favour of progressive, climate-friendly law-making that puts consumers at the centre. Increased consumer demand for plant-based alternatives to dairy shows that consumers want to transition to more sustainable consumption. Now, it is time for regulation to catch up. As such, Upfield supports policy option 3 within the Inception Impact Assessment: to revise the current marketing standards to modernise them, ensuring they contribute to the sustainability of Europe’s food system by removing unnecessary barriers to the consumption of healthy, sustainable plant-based foods. Please find attached Upfield’s position paper on the case for modernising marketing standards to promote sustainable consumption.
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Response to Setting of nutrient profiles

3 Feb 2021

Upfield welcomes the opportunity to provide feedback on the revision of rules on food information provided to consumers. Please find Upfield's position in the attached paper.
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Response to Empowering the consumer for the green transition

1 Sept 2020

Upfield welcomes the initiative to provide consumers with the information they need to make informed, sustainable choices, including through green claims and environmental product labelling. In order for these claims to be meaningful and promote transparency, they must show comprehensively communicated and absolute emissions values, rather than limiting transparency to comparisons within composition-based food categories. Categories based on composition do not reflect the consumer's options when purchasing foods. Rather, consumers buy foods for their function, performance, nutritional content and flavour. As such, where categorisations need to be made, category rules should group plant-based foods with their meat and dairy counterparts. Claims and labels should be based on standardised, science-based LCA data and methodology. More detailed feedback is given in the attached position paper.
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