Revision of EU marketing standards for agricultural products
Agriculture and rural development
The initiative aims at modernising marketing standards, encouraging the supply of more sustainable products to consumers via the use of marketing standards provisions, simplifying the current legislation that uses many legal instruments, and aligning it with the requirements of the Lisbon Treaty. Agricultural marketing standards work and remain relevant for stakeholders, but some current standards are outdated or may hinder efforts to improve efficiency and sustainability in the food system.
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