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JDE Peet's

JDE Peet's

JDE Peet’s is the world's leading pure-play coffee and tea company, serving approximately 4,500 cups of coffee or tea per second.

Lobbying Activity

Meeting with Pietro Fiocchi (Member of the European Parliament) and Manifatture Sigaro Toscano S.r.l. and Infinium Operations, LLC

16 Jul 2025 · Tematiche ambientali

Meeting with Christine Schneider (Member of the European Parliament)

15 Jul 2025 · EUDR

Meeting with Ingeborg Ter Laak (Member of the European Parliament)

19 Nov 2024 · EUDR & PPWR

Meeting with Sander Smit (Member of the European Parliament) and PPG Industries, Inc.

25 Oct 2024 · ENVI

Meeting with Jeannette Baljeu (Member of the European Parliament)

2 Oct 2024 · Sustainability

Meeting with Tiemo Wölken (Member of the European Parliament)

5 Oct 2023 · Packaging and Packaging Waste Regulation (staff level)

Meeting with Nils Torvalds (Member of the European Parliament, Shadow rapporteur for opinion) and Nestlé S.A. and

26 Apr 2023 · Packaging and packagingwaste

Meeting with Catherine Chabaud (Member of the European Parliament)

11 Apr 2023 · Discussion sur les emballages et déchets d'emballages

Meeting with Luisa Regimenti (Member of the European Parliament, Shadow rapporteur) and Confederation of European Paper Industries and Carlsberg Breweries A/S

8 Mar 2023 · PPWR

Meeting with Salvatore De Meo (Member of the European Parliament, Rapporteur) and FoodDrinkEurope and

6 Mar 2023 · PPWR

Response to Review of the requirements for packaging and feasibility of measures to prevent packaging waste

2 Mar 2023

JDE Peet's is committed to the continued reduction of packaging waste and the promotion of a circular economy. In line with the circular economy objectives, we are designing 100% of our packaging to be reusable, recyclable or compostable by 2030. To further bolster circularity, significant investments have been made by JDE Peet's and other coffee manufacturers over the past five years to ensure the recyclability of aluminium and plastic coffee capsules (Single Serve Units or "SSUs") across Europe. Recyclable aluminium and plastic SSUs are fully circular formats and, as such, EU Regulation should enable these solutions, alongside compostable options. However, as currently drafted, the proposed European Regulation on Packaging and Packaging Waste (PPWR) effectively prohibits recyclable coffee capsules and pods by requiring such products to be industrially compostable within two years after the adoption of the Regulation. This contradicts the broader objectives of the proposed Regulation and is in direct conflict with the EUs own Waste Hierarchy. The proposed legislation is of great concern for JDE Peets in several respects. In particular: - Unjustified ban on recyclable SSU: The PPWR's ban on recyclable SSUs contradicts the clear objectives of the PPWR to ensure that packaging is designed and manufactured in a way that allows for increased substitution of virgin materials with recycled materials. In addition, the proposed ban does not consider that coffee capsules today are sorted and recycled on large scale with high yields. - No scientific basis or impact assessment: A ban on recyclable coffee capsules is not justified by scientific evidence or a proper impact assessment. Moreover, imposing the use of a particular material (i.e. compostable) for a specific product (i.e. coffee capsules) raises questions regarding adherence to the principles of necessity and proportionality. - Unjustified imposition of EPR fees: The Extended Producer Responsibility ("EPR") fees that would be imposed by the draft PPWR should apply only to packaging and not to its contents. Coffee grounds in used coffee pads and capsules and tea leaves in tea bags should therefore, like any other organic biowaste, not be subject to EPR fees. Moreover, the EPR should not apply to industrially compostable tea bags or filter coffee pads as such formats serve no functional purpose customarily associated with packaging and because no financial deficit is incurred in connection with the industrial composting of these formats. To deliver a circular economy by 2030, the PPWR legislative framework must embrace all circular solutions without introducing arbitrary boundaries on available technologies. In order to ensure that the European circular economy will truly profit from the PPWR and that the coffee industrys significant investments in the recycling of SSUs are not compromised, we request that certain key amendments be made to the current text of the PPWR. Without these amendments, the significant efforts of the European coffee sector to promote and ensure a circular economy will be jeopardized.
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Meeting with Nils Torvalds (Member of the European Parliament, Shadow rapporteur for opinion)

13 Feb 2023 · Packaging and packagingwaste

Meeting with Karen Melchior (Member of the European Parliament, Shadow rapporteur for opinion)

6 Feb 2023 · Discussion and policy paper handover: main point material and recycling targets in food industry as current draft forces industry to use plastic covered paper in compost rather than recyclable aluminium.