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Medialiitto ry

Finnmedia

Medialiitto is the trade association for the media and graphic industry in Finland.

Lobbying Activity

Finnmedia urges EU to modernize media rules and deregulation

21 Dec 2025
Topic — The European Commission is evaluating and reviewing the Audiovisual Media Services Directive.
Message — The federation requests that prominence rules apply equally to all professional editorial media, not just audiovisual services. They also advocate for deregulation of advertising rules to create a level playing field with digital platforms.12
Why — These changes would lower regulatory costs and enhance competitiveness against global tech giants.3
Impact — Social media influencers and large tech platforms would face increased regulation and competition.4
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Meeting with Thomas Schmitz (Cabinet of Executive Vice-President Henna Virkkunen) and News Media Europe and

26 Nov 2025 · Media

Meeting with Katri Kulmuni (Member of the European Parliament)

29 Oct 2025 · Ajankohtaiset EU-asiat

Meeting with Krisztina Stump (Head of Unit Communications Networks, Content and Technology)

29 Oct 2025 · Media resilience

Meeting with Benjamin Boegel (Cabinet of Executive Vice-President Henna Virkkunen), Thomas Schmitz (Cabinet of Executive Vice-President Henna Virkkunen)

28 Oct 2025 · Finnmedia presentation

Finnmedia urges EU to prioritize horizontal rules and media exemptions

23 Oct 2025
Topic — The EU is consulting on updating digital rules to improve online consumer protection.
Message — The group wants horizontal regulation with obligations scaled according to an operator's market size. They argue journalistic media need special protections to safeguard democracy and freedom of expression. They also seek cookie exemptions and access to the 'consent or pay' model.123
Why — Proportional rules and cookie exemptions would lower compliance costs and support media advertising revenue.4
Impact — Large tech platforms would face stricter regulatory burdens than those applied to journalistic media companies.5
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Finnish Media Federation Urges Reform of Outdated Cookie Rules

14 Oct 2025
Topic — The Commission aims to simplify digital regulations and provide immediate relief for businesses.
Message — Finnmedia requests that editorial cookies and audience measurement techniques be exempt from separate consent requirements. They argue that regulation must safeguard journalistic conditions and allow media companies to use first-party cookies more freely.123
Why — This reform would help media companies maintain their business models by simplifying audience data collection.4
Impact — Major tech platforms would lose competitive advantages compared to traditional media publishers.5
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Meeting with Fausto Matos (Cabinet of Executive Vice-President Henna Virkkunen)

7 Oct 2025 · Justice and consumers

Meeting with Sirpa Pietikäinen (Member of the European Parliament)

10 Jun 2025 · Digital policy

Meeting with Jussi Saramo (Member of the European Parliament)

3 Jun 2025 · European democracy shield, media freedom, media literacy

Meeting with Merja Kyllönen (Member of the European Parliament)

2 Jun 2025 · Media-asiat

Response to European Democracy Shield

26 May 2025

Please see The Finnish Media Federation (Finnmedia) contribution in the attachment, a position paper of 26 May, 2025.
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Meeting with Aura Salla (Member of the European Parliament)

26 May 2025 · Democracy, preparedness, and security. Efficient enforcement and streamlining regulation, e.g. digital regulation

Meeting with Marie-Helene Boulanger (Head of Unit Justice and Consumers) and EBU-UER (European Broadcasting Union) and

22 May 2025 · Consultation of media representatives and associations in the context of the preparation of the upcoming European Democracy Shield (“focus group”).

Meeting with Marie-Helene Boulanger (Head of Unit Justice and Consumers)

20 Feb 2025 · Discussion on media in Finland and democracy

Meeting with Jussi Saramo (Member of the European Parliament)

30 Jan 2025 · Komission työohjelma ja media

Meeting with Mika Aaltola (Member of the European Parliament)

12 Dec 2024 · EU - Communication

Meeting with Eero Heinäluoma (Member of the European Parliament)

26 Nov 2024 · Breakfast Reception with Nordic Media Organisations

Meeting with Diana Vlad-Calcic (Cabinet of Vice-President Věra Jourová), Eva Hrncirova (Cabinet of Vice-President Věra Jourová), Marie Frenay (Cabinet of Vice-President Věra Jourová)

3 Oct 2024 · Media freedom, media literacy

Meeting with Eero Heinäluoma (Member of the European Parliament) and Confederation of Finnish Industries EK

3 Oct 2024 · Ajankohtaisaiheet

Meeting with Liliane Karlinger (Cabinet of Executive Vice-President Margrethe Vestager)

23 Sept 2024 · information dissemination related to the EU digital legislation ***Werner Stengg replaced by Liliane Karlinger

Meeting with Eero Heinäluoma (Member of the European Parliament)

20 May 2024 · Medialiitto ry:n vaalipaneeli

Meeting with Pirkko Ruohonen-Lerner (Member of the European Parliament)

19 Mar 2024 · Ajankohtaiset media-alan asiat

Meeting with Eero Heinäluoma (Member of the European Parliament)

19 Mar 2024 · Media-alaan liittyvä sääntely

Meeting with Ville Niinistö (Member of the European Parliament)

19 Mar 2024 · Media, Digital, AI

Meeting with Henna Virkkunen (Member of the European Parliament)

19 Mar 2024 · Current EU affairs

Meeting with Miapetra Kumpula-Natri (Member of the European Parliament) and Ammattiliitto Pro and Teollisuusliitto ry

23 Oct 2023 · Trade Union´s and Media sector

Meeting with Juho Romakkaniemi (Cabinet of Vice-President Jyrki Katainen)

27 Jan 2016 · Digital Single Market