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Update of EU rules on audiovisual media services

Digital economy and society

EU rules on audiovisual media services are one of the cornerstones of the EU media policy and regulation. Promoting the competitiveness of European media companies, the cross-border circulation of media content, protecting viewers and enhancing cultural diversity and media pluralism are among their objectives. The Commission will evaluate the impact and added value of those rules and where appropriate, present proposals for its review.

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Public consultation

ID: 15752

Lobbying Activity

87 responses

DIGITALEUROPE Demands Harmonised Rules for Media Interface Prominence

DIGITALEUROPE, 17 Dec 2025

DIGITALEUROPE requests immediate Commission guidance to prevent fragmented national media prominence rules. They argue Member States should define prominent content but not dictate technical designs.
Harmonised rules would lower compliance costs and simplify cross-border technical product deployment.
National authorities would lose the power to mandate specific technical interface designs.

Amazon urges stability over new audiovisual media rules

Amazon Europe Core SARL, 19 Dec 2025

Amazon argues that reopening the directive is premature and unnecessary. They prefer using existing tools for coordination to ensure consistent implementation.
Maintaining current rules provides the legal stability and predictability needed for investment.
National regulators lose the power to enforce specific local content requirements.

Telefónica Urges Harmonized EU Media Rules and Stable Content Quotas

Telefonica, S.A., 11 Dec 2025

Telefónica requests stronger harmonization of media rules to prevent regulatory fragmentation. They advocate for maintaining current content quotas while rejecting any increases. The company calls for mandatory metadata to identify European works.
Harmonized rules would lower compliance costs and protect their ability to innovate interfaces.
Consumers face higher prices and restricted choices if strict content quotas are imposed.

Vodafone urges EU-wide standards for media prominence and safety

Vodafone Belgium SA, 18 Dec 2025

Vodafone calls for EU-wide harmonization of content prominence rules to replace complex national requirements. They suggest standardized user interfaces, including a 'Public Value Button,' and more practical discoverability rules. The company also advocates for mandatory, privacy-preserving age verification across all digital platforms.
Standardization would lower the high operational costs of managing different national media regulations.
Local services benefiting from specific national prominence rules could lose their guaranteed visibility.

Deutsche Telekom urges stronger EU harmonization of media rules

Deutsche Telekom, 15 Dec 2025

The company requests more EU-level harmonization to prevent member states from adding extra rules. They want clear definitions for public-interest services while keeping freedom to design user interfaces. They also seek exemptions for technical overlays and user-controlled display changes.
Standardized rules across the EU would lower compliance costs and improve market competition.
National governments would lose the authority to set stricter media standards within their borders.

Consultation response

TikTok Technology Ltd, 18 Dec 2025

TikTok is a leading destination for mobile video, that first entered the EU market in 2018. Creators of all backgrounds sit at the heart of TikTok, forming a community where authenticity and diversity are celebrated. More than 200 million people across Europe now come to TikTok every month - to…

Connect Europe urges higher harmonization in audiovisual media review

Connect Europe, 19 Dec 2025

The group calls for greater harmonization to stop countries from applying stricter local rules. They advocate for maintaining current content quotas and ensuring technical information can be displayed over video.
Streamlined rules would reduce compliance costs and allow for more innovative device interfaces.
Member States lose the authority to apply stricter rules and control incoming services.

European Broadcasting Union demands mandatory prominence for public media

EBU-UER (European Broadcasting Union), 19 Dec 2025

The EBU calls for mandatory rules to ensure public service media are easily found on digital platforms. They also want stricter regulations for video-sharing sites to match those of traditional broadcasters. Finally, they demand that sector-specific media laws take precedence over general digital regulations.
Ensuring prominence helps maintain their audience reach and protects their advertising revenue.
Global tech platforms would lose the ability to restrict external links and prioritize profits.

ACT urges EU to prioritize regulatory stability over media rules

Association of Commercial Television and Video on Demand Services in Europe, 10 Dec 2025

The organization requests that policymakers refrain from intervening in the current framework without demonstrable need. They seek a level playing field by modernizing advertising rules for all media actors. Any revision must preserve key principles like the country of origin to ensure stability.
This would prevent adverse economic impacts and remove burdensome reporting and monitoring obligations.
Online platforms and influencers would face new restrictions, ending their current asymmetric regulatory advantage.

Bitkom urges EU to avoid new audiovisual media legislation

Bitkom e.V., 19 Dec 2025

Bitkom opposes new EU-level legislation, favoring better enforcement and deregulation. They insist that the country-of-origin principle remains the cornerstone of the internal market.
Maintaining the status quo avoids higher operational costs and protects members' business models.
Stricter content quotas would harm consumers by reducing variety and driving up prices.

spiritsEUROPE defends self-regulation in EU audiovisual media review

spiritsEUROPE, 18 Dec 2025

The organization insists that the current legal framework is fit for purpose and should not be reopened. They recommend non-legislative guidance for influencer marketing instead of new regulations. They argue that existing self-regulation remains critical for protecting minors.
Preventing new legislation avoids administrative complexity and reduces potential compliance costs for spirits producers.

Motion Picture Association urges EU to maintain current media rules

Motion Picture Association EMEA, 18 Dec 2025

The association requests maintaining the status quo and avoiding any legislative review. The focus should be on better application of existing rules by Member States. The industry believes existing frameworks like the DSA are already fit for purpose.
Maintaining current rules provides the legal certainty and stability the sector needs.
Consumer groups lose the benefit of stricter, uniform safety standards across all video platforms.

DOT Europe warns against overlapping rules for video platforms

DOT Europe, 19 Dec 2025

DOT Europe argues current rules remain effective and should not be replaced by new legislation. They request clear guidance to resolve overlaps with the Digital Services Act.
Avoiding new rules reduces administrative burdens and shields platforms from conflicting national requirements.
European creators may lose visibility if platforms successfully block new content prominence requirements.

Press publishers demand medium-neutrality in potential AVMSD review

European Magazine Media Association, 18 Dec 2025

The associations insist that the press sector must remain self-regulated and excluded from the directive's scope. Any new prominence rules must be medium-neutral to avoid discriminating against digital press publications. They also advocate extending advertising restrictions to digital gatekeeper platforms.
Maintaining and extending advertising caps would protect the economic foundations of the press.
Large digital platforms would lose their current freedom to operate without advertising limits.

Danish Chamber of Commerce calls for targeted media rule updates

The Danish Chamber of Commerce, 20 Dec 2025

The organization requests targeted adjustments to ensure public interest content is easily found on digital platforms. They also seek clearer legal boundaries between media rules and horizontal regulations like the Digital Services Act.
Targeted adjustments would ensure rules remain practical and avoid long, outdated legislative processes.
Large global platforms would lose total control over content curation due to new prominence requirements.

European Disability Forum urges binding accessibility targets for EU media

European Disability Forum, 18 Dec 2025

EDF calls for harmonised accessibility requirements with concrete targets and clear implementation timelines. They demand that video-sharing platforms and social media meet the same standards as broadcasters. Finally, they advocate for mandatory consultation with disability organisations.
Unified standards would eliminate the current policy fragmentation that limits access to media content.
Social media platforms and private broadcasters would lose their current regulatory flexibility and exemptions.

Reporters Sans Frontières Urges EU to Prioritize Trusted Media

Reporters sans frontières, 19 Dec 2025

RSF calls for a prominence obligation requiring online platforms to prioritize content from verified sources. They suggest establishing accountability frameworks for influencers. Finally, non-EU broadcasters should follow the same news coverage standards as EU providers.
Professional journalism would gain increased visibility and direct redistribution of advertising revenues from online platforms.
Social media platforms and low-quality websites would lose revenue from sensationalist content and clickbait-driven advertising.

TF1 Group Urges EU to Relax Television Advertising Rules

BOUYGUES EUROPE, 19 Dec 2025

The TF1 Group requests loosening television advertising restrictions and harmonizing these rules across Europe. They also advocate for ensuring that traditional broadcasters remain prominent and visible on smart TV interfaces.
This would help TF1 protect its advertising revenue against competition from global tech giants.
Global streaming platforms and device manufacturers would lose their current regulatory advantage.

German broadcaster ARD urges privileged prominence in EU media rules

ARD-Verbindungsbüro Brüssel, 18 Dec 2025

ARD calls for sector-specific media rules to take precedence over horizontal regulations like the Digital Services Act. They advocate for mandatory privileged prominence for public service media on digital platforms and want to extend rules to AI assistants.
This would ensure public broadcasters remain visible and discoverable on global platforms without paying fees.
Global tech platforms lose the ability to charge for content placement or modify offerings.

Eurocinema Urges Status Quo to Protect European Film Producers

EUROCINEMA, Association de producteurs de cinéma et de télévision, 19 Dec 2025

EUROCINEMA requests a stricter definition of European works to prevent control by non-EU companies. They demand that algorithms suggest a thirty percent share of European content to viewers.
Producers would secure long-term revenue by retaining ownership and distribution rights of works.
Global streaming platforms would lose regulatory advantages that allow them to bypass local rules.

Sky Group urges EU to maintain current audiovisual media rules

Sky Group, 19 Dec 2025

Sky recommends maintaining the status quo and resisting premature legislative change to current rules. They suggest focusing on enforcement and protecting the Country-of-Origin principle for market clarity.
Maintaining current rules provides legal clarity and protects Sky's significant long-term investments.
Platforms outside the directive's scope would lose their regulatory advantage through improved enforcement.

European Cancer Organisation demands stricter limits on carcinogenic advertising

European Cancer Organisation, 21 Dec 2025

The organization advocates for the directive to explicitly recognize cancer prevention as a core public interest objective. They request robust restrictions on advertising carcinogenic substances that reach any individuals under eighteen.
Unified European standards would ensure consistent public health protections across all member states.
The tobacco and alcohol industries would lose marketing channels targeting youth and women.

Agora Think Tanks urges EU limits on junk food marketing

Agora Think Tanks gGmbH, 18 Dec 2025

The organization calls for mandatory EU-level regulation to limit unhealthy food marketing. Rules should cover children over twelve and include digital media and sponsorships.
EU-wide rules would create a level playing field for sustainable food policies.
Food producers and advertisers lose the ability to target children with unhealthy snacks.

GESAC demands EU transparency rules for music streaming algorithms

Groupement Européen des Sociétés d'Auteurs et Compositeurs, 19 Dec 2025

The group requests extending European media rules to include music streaming platforms and video sharing services. They also demand mandatory transparency for algorithms to ensure European works are discoverable.
Authors would secure better visibility and guaranteed pay by limiting platform manipulation.
Global streaming platforms lose absolute control over how they promote specific content.

German consumer group urges tougher EU media rules for AI

Verbraucherzentrale Bundesverband, 17 Dec 2025

The group demands mandatory risk assessment guidelines and the inclusion of AI-generated media. They also seek a clear definition to ban subliminal advertising techniques.
Stronger rules would provide consumers better protection against harmful digital content.
Online platforms and advertisers would face more oversight and compliance duties.

European Publishers Council opposes expanding media rules to digital press

European Publishers Council, 20 Dec 2025

The EPC advocates for the status quo to prevent digital news from being regulated as broadcasting. They want dissociable video sections strictly defined to avoid unnecessary administrative burdens on news websites. Finally, they demand equal prominence for news apps on digital devices like connected TVs.
This protects publishers from broadcasting regulations and ensures their apps stay visible on connected devices.
Public broadcasters lose their exclusive priority placement on user interfaces if prominence rules are expanded.

Audiovisual authors demand higher quotas for European works

Society of Audiovisual Authors, 18 Dec 2025

The SAA requests raising the minimum quota for European works to 40% on streaming platforms. They also call for mandatory investment in local production and clearer rules ensuring European content is prominent.
This would increase employment opportunities and guarantee fairer pay for European creators.
Large US streaming services would face stricter regulations and higher operational costs.

European Film Agencies demand higher quotas for streaming platforms

European Film Agency Directors, 20 Dec 2025

EFAD proposes raising the European work quota for streaming services to 50 percent. They also want a stricter definition of European works to exclude foreign-controlled productions.
This would strengthen the financial sovereignty and market position of local producers.
Global streaming platforms would face stricter content requirements and higher compliance costs.

ZVEI seeks unified EU rules for smart TV prominence

ZVEI e.V. - Verband der Elektro- und Digitalindustrie, 18 Dec 2025

ZVEI requests EU-wide harmonisation of functional requirements for prominence to prevent fragmentation. They advocate for software-based implementation that respects user choice and design autonomy.
Harmonised rules would reduce development costs and remove barriers to free movement.
Member states lose the ability to implement divergent national solutions for media prominence.

MFE urges stricter regulations for video-sharing platforms

MFE - MEDIAFOREUROPE N.V, 21 Dec 2025

MFE advocates for a level playing field by imposing stricter rules on video platforms. They request replacing independent production quotas with fiscal incentives to support European content. The group seeks greater flexibility for advertising insertion in linear television programs.
Flexible advertising and reduced quotas would significantly lower operational costs and boost revenues.
Independent producers and tech platforms would face reduced funding and tighter advertising limits.

European brewers urge EU to maintain advertising self-regulation rules

The Brewers of Europe, 18 Dec 2025

The group advocates for keeping current rules that allow companies to regulate their own advertising. They argue this system provides the flexibility to address specific market realities effectively.
Maintaining self-regulation avoids the imposition of expensive new administrative and legal requirements.

5Rights Foundation urges targeted update of EU media rules for children

5Rights Foundation, 19 Dec 2025

The foundation supports a targeted regulatory intervention to clarify definitions and facilitate enforcement. They recommend including influencers in the directive's scope and banning children's commercial profiling.
Stronger regulations would allow the foundation to more effectively advocate for child safety.
Tech platforms would lose advertising revenue and face stricter requirements for access control.

CCIA Europe urges EU to protect media's country-of-origin principle

Computer and Communications Industry Association, 11 Dec 2025

CCIA Europe recommends a targeted review focusing on maintaining the country-of-origin principle and avoiding regulatory fragmentation. The Commission should clarify the interplay with the Digital Services Act to reduce overlap and enhance legal certainty.
Uniform rules and the country-of-origin principle reduce legal uncertainty and technical burdens for cross-border services.
Member States lose the power to impose specific national rules on content and minor protection.

German publishers demand medium-neutrality and stricter platform advertising rules

Bundesverband Digitalpublisher und Zeitungsverleger, 19 Dec 2025

The groups argue that visibility rules must treat digital press exactly like audiovisual content. They also state that the press sector should remain outside the directive's direct scope. Finally, they propose extending advertising restrictions to dominant digital platforms.
These changes would ensure press content is prioritized online while protecting its advertising revenue.
Large digital platforms would face new restrictions on their core advertising business models.

Sports bodies urge EU to update major event listing rules

Sports Rights Owners' Coalition, 21 Dec 2025

SROC suggests rules should reflect wider societal access to content through modern platforms. They request protection for owners to legitimately exploit and maximize benefits from competitions.
Removing restrictions would prevent the value of media rights from being artificially depressed.
Traditional free-to-air viewers might lose guaranteed access to major sporting events for free.

IAB Europe urges EU to maintain stable media rules

Interactive Advertising Bureau Europe, 19 Dec 2025

The organization calls for a stable regulatory framework rather than reopening the current directive. They argue that existing rules already protect users and that enforcement should focus on better coordination.
Maintaining the status quo avoids the legal complexity and uncertainty of new regulations.
Consumer groups seeking stricter, legally binding safeguards lose out to industry-led self-regulation.

German press publishers demand medium-neutral prominence and advertising rules

Medienverband der freien Presse e.V., 19 Dec 2025

New prominence rules must be medium-neutral to avoid discriminating against digital press. The EU should also extend advertising restrictions to digital gatekeepers.
This would protect their advertising revenue share and improve digital visibility.
Large digital platforms would face stricter advertising limits and content visibility requirements.

foodwatch urges mandatory EU ban on unhealthy food advertising

foodwatch, 18 Dec 2025

foodwatch demands legally binding rules to protect minors under 18 from unhealthy food marketing. They propose banning these advertisements on television between 6 am and 11 pm.
Mandatory regulations would replace failed voluntary industry pledges with enforceable legal standards.
Major food brands would lose the ability to target children through popular family-viewing programmes.

International Union of Cinemas urges levies for streaming platforms

Union Internationale des Cinémas, 17 Dec 2025

The group supports mandatory financial contributions from all media services, including online platforms. They demand a level playing field to sustain the local film ecosystem.
This would reduce the competitive advantage of international streaming services over cinemas.
International VOD platforms would be forced to pay levies in specific countries.

Finnmedia urges EU to modernize media rules and deregulation

Medialiitto ry, 21 Dec 2025

The federation requests that prominence rules apply equally to all professional editorial media, not just audiovisual services. They also advocate for deregulation of advertising rules to create a level playing field with digital platforms.
These changes would lower regulatory costs and enhance competitiveness against global tech giants.
Social media influencers and large tech platforms would face increased regulation and competition.

CNA Cinema urges stronger protections for independent European producers

Confederazione Nazionale dell'Artigianato e della Piccola e Media Impresa, 18 Dec 2025

The group calls for stronger visibility rules and investment obligations to support independent European production. They oppose turning the directive into a regulation, which would limit countries' ability to set higher standards. Additionally, they seek a clear distinction between professional media and short-form influencer content.
Maintaining national flexibility helps small producers compete against dominant global streaming giants.
Large global platforms lose the advantage of a uniform, less-regulated European market.

Consultation response

Rakuten Group, Inc, 21 Dec 2025

Rakuten TV Europe, SLU (hereinafter "Rakuten TV"), a Spanish subsidiary of Rakuten Group, Inc., which is headquartered in Tokyo, is a major Pan-European Video-on-Demand (VOD) platform headquartered in Spain. Operating across up to 43 countries, we provide European audiences with access to diverse…

European Cancer Leagues demand stricter bans on harmful media marketing

Association of European Cancer Leagues, 20 Dec 2025

The organization urges a revision to prohibit marketing for novel nicotine products and alcoholic beverages. They demand mandatory, government-led rules to protect children from unhealthy food advertising across all platforms.
Stricter rules would support cancer prevention by reducing exposure to commercial drivers of noncommunicable diseases.
The food and alcohol industries would lose marketing reach and their preferred self-regulation models.

European Heart Network Urges Binding Bans on Harmful Marketing

European Heart Network, 19 Dec 2025

The network calls for replacing voluntary industry codes with binding laws to restrict harmful marketing. They propose a standalone directive to ban junk food advertising on digital media and during daytime television. This would also cover tobacco, vapes, and alcohol to protect children's health.
Stricter regulations would lower the societal burden and economic costs of cardiovascular diseases.
Food and drink industries would lose significant revenue by being prohibited from advertising products.

Consultation response

Seldia - The European Direct Selling Association, 19 Dec 2025

Seldia welcomes the opportunity to contribute to the call for evidence on the evaluation and update of the Audiovisual Media Services Directive (AVMSD). We acknowledge that the audiovisual media ecosystem has undergone significant changes since its last revision. However, we believe that the AVMSD…

Internet Society warns EU against blunt internet content blocking

Internet Society, 17 Dec 2025

The Internet Society recommends tackling harmful content at its source instead of using blunt measures. They argue IP and DNS blocking are imprecise and cause significant technical disruptions.
This would prevent technical disruptions to the global infrastructure the organization promotes.
Digital users and businesses lose access to legitimate content through collateral damage.

European radio trade body opposes new EU audiovisual rules

Association of European Radios, 20 Dec 2025

The association opposes extending audiovisual regulations to radio to avoid unnecessary burdens. They recommend focusing on tech platforms that act as gatekeepers to radio content. They also call for mandatory radio receivers in all new vehicles sold in Europe.
This would prevent expensive compliance costs and stop tech platforms from charging access fees.
Tech companies and car manufacturers would lose control over their interfaces and advertising revenue.

German Advertising Federation Urges EU to Keep Current Media Rules

Zentralverband der deutschen Werbewirtschaft ZAW e.V., 19 Dec 2025

ZAW urges the European Commission to maintain the current directive without introducing new legislative restrictions. They advocate for agile self-regulatory systems over statutory bans to manage advertising and influencer content.
This prevents regulatory overlaps and safeguards the advertising revenue needed for media financing.
Health organizations lose the opportunity for stronger statutory bans on food and alcohol advertising.

Consultation response

association of television and radio sales houses, 19 Dec 2025

Please find attached the feedback from egta the trade body of multiplatform TV and audio businesses. We remain at your disposal for any further clarification.

European Blind Union urges stricter EU media accessibility targets

European Blind Union, 2 Dec 2025

The organization calls for concrete targets and clear timelines for accessible content. They also advocate for extending these obligations to video-sharing platforms, social media, and influencers.
This would significantly increase the availability of accessible media for members.
Digital platforms and online influencers would face new regulatory compliance costs.

Movendi Sweden urges tougher EU rules on influencer alcohol ads

IOGT-NTO, 8 Dec 2025

The group wants influencers treated as media actors subject to strict advertising rules. They advocate for consistent safeguards across all platforms to protect minors from harmful content.
Stricter regulations would help these organizations achieve their mission of reducing consumption.
Alcohol producers and digital influencers would face restricted access to young audiences.

Consultation response

GROUPE CANAL+, 19 Dec 2025

CANAL+ believes it is too early to reopen the AVMSD: not only are the existing provisions flexible enough to address new challenges and market realities but, more importantly, the 2018 revision was recently implemented making it difficult to fully assess its impact on the market. It is essential…

German digital association opposes revision of EU media laws

Bundesverband Digitale Wirtschaft (BVDW) e.V., 19 Dec 2025

The association argues that current media laws are a proven foundation requiring no changes. They suggest using updated guidelines and better coordination instead of drafting new regulations. They emphasize avoiding regulatory overlaps with existing laws like the Digital Services Act.
This prevents new compliance costs and legal uncertainty from overlapping digital regulations.
National regulators lose the power to enforce local standards on foreign digital platforms.

Consultation response

Die Medienanstalten - Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland, 18 Dec 2025

Sehr geehrte Damen und Herren, anbei erhalten Sie Feedback der deutschen Landesmedienanstalten zum Call for Evidence zur Evaluation der Richtlinie über audiovisuelle Mediendienste. Beste Grüße Michel Winkels

Consultation response

Audience Measurement Coalition, 21 Dec 2025

Please find attached the contribution from the Audience Measurement Coalition.

Consultation response

VAUNET - Verband Privater Medien e. V., 19 Dec 2025

Please see the attached file for feedback.

Consultation response

The European Video on Demand Coalition, 19 Dec 2025

The European Video on Demand Coalition believes that the most appropriate course of action, as outlined in the Commission's policy options, is maintaining the status quo (baseline scenario): no change to the AVMSD. We strongly advocate for focusing first on full and proper implementation by Member…

Consultation response

Yleisradio Oy, 19 Dec 2025

Yle considers the strengthening of visibility regulation is essential for trusted, reliable, and culturally relevant content and emphasizes updating visibility obligations to match the rapid development of media user interfaces and user experience (UI/UX) across different platforms.

Consultation response

Advertising Information Group, 19 Dec 2025

The Advertising Information Group (AIG) welcomes the opportunity to respond to the European Commissions Call for Evidence on the Evaluation and Update of the AVMSD Rules. 2. The European audiovisual media environment has undergone significant change since the 2018 revision, including the rise of…

Consultation response

EUROPEAN PRODUCERS CLUB, 20 Dec 2025

Please find the EPC contribution attached.

Consultation response

Associazione Italiana per l’Information and Communication Technology, 19 Dec 2025

Please find attached the feedback by Anitec-Assinform, the Italian ICT business association.

Consultation response

Middle Tech Europe, 19 Dec 2025

Middle Tech Europe (MTE) is a growing alliance whose members currently include Automattic, Dailymotion, Discord, Dropbox, Patreon, Pinterest, Reddit, WeWard, Yahoo, and Yubo. Our members operate a wide variety of services, ranging from video-sharing and e-commerce to e-mail, forums, communication,…

Adigital urges EU to maintain current audiovisual media rules

Asociación Española de Economia Digital, 19 Dec 2025

Adigital argues current rules remain fit for purpose alongside the DSA. They caution against increasing content quotas or tightening European work definitions. They favor harmonized guidance over new legislative requirements.
Maintaining current rules prevents higher operational costs and increased regulatory complexity.
Consumers lose variety as the current system already reduces choice.

Consultation response

Stiftung Digitale Chancen, 18 Dec 2025

The German Digital Opportunities Foundation welcomes the European Commissions Call for Evidence for an Evaluation and Impact Assessment of the Audiovisual Media Services Directive (AVMSD). The aim of the AVMSD is to establish and ensure a level playing field of a single market for audiovisual media…

Consultation response

Animation in Europe, 21 Dec 2025

Please find the Animation in Europe contribution attached.

Consultation response

PROG Producers of Germany, 21 Dec 2025

PRELIMINARY POSITION - NO NEED TO REVISE THE AVMS DIRECTIVE INTRODUCTION PROG Producers of Germany represents more than 150 independent and arthouse producers. We are an ecosystem composed of flexible SMEs that are the most efficient tool for diversity and artistic boldness. Our members´ films…

Consultation response

Sdružení pro internetový rozvoj, 19 Dec 2025

SPIR (Association for Internet Progress) represents the most important Czech companies active in the digital industry and is a local certified self-regulatory body for AVMSD. As for the scope of the directive, our members provide local VoD services (TV broadcasters´ VoDs and video/interviews…

U.Di.Con. urges EU to regulate influencers and creators

U.Di.Con. APS Unione per la Difesa dei Consumatori, 18 Dec 2025

U.Di.Con. demands that the new rules include influencers and content creators to ensure commercial transparency. They also call for harmonized digital tools to resolve disputes with streaming platforms and social media.
A targeted regulatory update would provide consumers with stronger, more uniform legal protection.
Online creators would lose their unregulated status and face new qualification requirements.

Consultation response

Center for Countering Digital Hate Ltd., 17 Dec 2025

Please find attached CCDH's contribution to the European Commission's call for evidence on the AVMSD.

Consultation response

European Union of the Deaf, 17 Dec 2025

As the only supranational organisation representing more than 1 million deaf people before the European Union through a network of National Associations of the Deaf (NADs) from 31 countries (27 Member States, Iceland, Norway, Switzerland and the United Kingdom), the European Union of the Deaf (EUD)…

Consultation response

Związek Cyfrowa Polska, 21 Dec 2025

Związek Cyfrowa Polska (ZCP) przedstawia niniejsze stanowisko w ramach Call for Evidence prowadzonego przez Komisję Europejską w związku z ewaluacją i przeglądem dyrektywy o audiowizualnych usługach medialnych (AVMSD). ZCP aktywnie angażuje się w proces konsultacyjny, wnosząc praktyczną perspektywę…

Consultation response

Asociace komerčních televizí, z.s., 21 Dec 2025

Příspěvek AKTV (Asociace komerčních televizí) Česká republika do výzvy k předložení faktických podkladů pro souběžné hodnocení a posouzení dopadů směrnice o audiovizuálních mediálních službách (AVMSD) Na základě výzvy k předložení faktických podkladů pro souběžné hodnocení a posouzení dopadů…

Consultation response

, 20 Dec 2025

This position paper, prepared by the Catalan Communication Society (SCC), responds to the European Commission's call for evidence regarding the evaluation and possible update of the Audiovisual Media Services Directive (AVMSD). The SCC, a subsidiary of the Institut dEstudis Catalans (IEC), aims to…

Consultation response

, 19 Dec 2025

Please find feedback of TV4 (leading commercial broadcaster in Sweden) and MTV (leading commercial broadcaster in Finland) attached.

Consultation response

Société civile des auteurs multimédia, 19 Dec 2025

La Société civile des auteurs multimédia, LaScam, est un organisme de gestion collective représentant plus de 57 000 auteurs et autrices dans les domaines du documentaire audiovisuel et radiophonique, du journalisme, de la littérature, de la traduction, de l'illustration et de la création de…

Consultation response

Independent Music Publishers International Forum, 19 Dec 2025

IMPF is the global trade and advocacy body for independent music publishers, representing more than 300 companies worldwide. Our members are deeply rooted in local cultural and economic ecosystems, investing in songwriters and composers, supporting cultural diversity, and enabling repertoire to…

Consultation response

, 19 Dec 2025

As a major European sports broadcaster, beIN SPORTS considers that the Directive still provides a relevant and balanced framework. At this stage, the priority should not be a comprehensive revision, but rather a strict, consistent and transparent enforcement of existing provisions, particularly…

Consultation response

STIFTELSEN FÖR INTERNETINFRASTRUKTUR, 19 Dec 2025

Se bifogat svar. Sammanfattning: Internetstiftelsen välkomnar Europeiska kommissionens initiativ att utvärdera och modernisera regelverket för audiovisuella medietjänster. Det digitala ekosystemet har förändrats i grunden sedan den senaste revideringen 2018. I dag sker en stor del av konsumtionen…

Consultation response

, 19 Dec 2025

Comments of the Polish Chamber of Information Technology and Telecommunications (PIIT) on Audiovisual media services evaluation and update of EU rules

Consultation response

Krajowa Izba Gospodarcza Elektroniki i Telekomunikacji, 19 Dec 2025

Audiovisual media service providers with editorial responsibility have for many years been subject to strict regulations under the audiovisual media service directive (AVMSD). The last revision of the directive in 2018 brought necessary changes that were meant to reflect the evolving landscape of…

Consultation response

World Cancer Research Fund International, 18 Dec 2025

Please find attached the response from World Cancer Research Fund International

Consultation response

Confindustria Radio Televisioni, 18 Dec 2025

Con il presente contributo Confindustria Radiotelevisioni intende fornire alcune riflessioni relative alle prospettive di revisione del complesso di norme di cui alla Direttiva AVMSD, nellottica di dare un contributo allevoluzione della disciplina in senso pro-concorrenziale. LAssociazione…

Consultation response

European Influencer Marketing Alliance, 18 Dec 2025

Good afternoon, Please find attached feedback submitted by the European Influencer Marketing Alliance (EIMA).

Consultation response

AllScreens Verband Filmverleih und Audiovisuelle Medien e.V., 18 Dec 2025

AllScreens, der Verband der Filmverleiher und audiovisuellen Medien, verfolgt die Diskussionen auf europäischer Ebene zur möglichen Öffnung und Reform der Richtlinie über audiovisuelle Mediendienste (AVMD-RL) mit großer Aufmerksamkeit. Aus Sicht von AllScreens besteht kein Bedarf für eine Öffnung…

Consultation response

, 17 Dec 2025

Vi hilser Kommissionens fokus på og undersøgelse af bl.a. anvendelsesområde, fremtrædende placering af medietjenester af almen interesse (AVMS-direktivets art. 7 a), herunder potentielle ubalancer mellem konkurrerende markedsaktører som fx vanskeligheder for visse tjenesteydere med at få en…

Consultation response

LEONINE Holding GmbH, 16 Dec 2025

Die LEONINE Holding GmbH ist eines der führenden unabhängigen Medienunternehmen Deutschlands, das die gesamte Wertschöpfungskette des Bewegtbildmarkts abdeckt. Wir verfolgen die Diskussionen auf europäischer Ebene zur möglichen Öffnung und Reform der Richtlinie über audiovisuelle Mediendienste…

Consultation response

PHOENIX Pharma SE, 9 Dec 2025

To whom this may concern, PHOENIX group welcomes the Commissions initiative aimed at improving the cross-border circulation of media content and protecting viewers. To educate and inform patients about the patient-centered care they can receive in their local pharmacies, PHOENIX group uses…