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Novelis Europe

Novelis Europe is a leading producer of innovative aluminium products and a major global recycler.

Lobbying Activity

Novelis Urges EU Export Controls on Aluminium Scrap

5 Nov 2025
Topic — The Circular Economy Act aims to boost sustainable production and secondary raw material markets.
Message — Novelis urges the EU to restrict scrap exports and mandate priority access for domestic industries. They propose a new regulation treating metal waste as a strategic resource for European industry.12
Why — This strategy would secure a steady supply of affordable raw materials for their recycling plants.3
Impact — International scrap buyers and non-EU recyclers would lose access to high-quality European secondary materials.4
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Meeting with Sabine Weyand (Director-General Trade) and European Aluminium AISBL and

15 Oct 2025 · Situation in the aluminium sector

Novelis Urges Standard Carbon Charge for All Aluminium Imports

25 Sept 2025
Topic — Rules for converting carbon prices paid abroad into EU carbon border mechanism certificates.
Message — Apply a standard value charge to all aluminium imports regardless of scrap content. Keep indirect emissions out of scope to protect the competitiveness of European industry. Carbon price recognition must reflect the net cost effectively incurred by foreign producers.1234
Why — This eliminates cost advantages for foreign competitors while simplifying the complex benchmarking process.56
Impact — Foreign producers lose the ability to avoid carbon costs by exporting scrap-heavy products.7
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Novelis urges EU to expand aluminium recovery from waste

9 Jul 2025
Topic — Listing products and waste streams with high critical raw material recovery potential.
Message — Novelis proposes adding aluminium to the recovery list for wind turbines and industrial machinery. They also urge the Commission to prioritize beverage can recycling in specific national circularity strategies.123
Why — This would secure essential raw materials for its plants by reducing exports to competitors outside Europe.45
Impact — Foreign metal processors would lose access to the high volumes of aluminium scrap currently exported from Europe.67
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Meeting with Adam Romanowski (Cabinet of Commissioner Maroš Šefčovič), Chiara Galiffa (Cabinet of Commissioner Maroš Šefčovič) and Unknown Organization

8 Jul 2025 · State of aluminium recycling industry

Meeting with Andreas Glück (Member of the European Parliament)

12 Jun 2025 · Climate and Energy Policy

Meeting with Stefan Fuehring (Head of Unit Secretariat-General)

16 May 2025 · EU aluminium sector, incl. Recycling

Meeting with Gerassimos Thomas (Director-General Taxation and Customs Union) and

16 May 2025 · Physical meeting - Exchange of views on the Carbon Border Adjustment Mechanism (CBAM)

Meeting with Aurel Ciobanu-Dordea (Director Environment) and

14 May 2025 · To discuss provisions in the ELV Regulation proposal in terms of recycling targets for aluminium.

Meeting with Paulius Saudargas (Member of the European Parliament, Rapporteur)

14 May 2025 · End-of-life vehicles regulation

Meeting with Peter Liese (Member of the European Parliament)

11 Mar 2025 · Austausch

Meeting with Olivia Gippner (Cabinet of Commissioner Wopke Hoekstra), Patrice Pillet (Cabinet of Commissioner Wopke Hoekstra)

4 Mar 2025 · CBAM

Meeting with Pierfrancesco Maran (Member of the European Parliament, Shadow rapporteur)

4 Mar 2025 · End-of-Life Vehicles Regulation

Meeting with Stéphane Séjourné (Executive Vice-President) and

4 Mar 2025 · Main challenges of the Aluminum Industry

Meeting with Giorgio Gori (Member of the European Parliament)

4 Mar 2025 · Priorities of the aluminium recycling industry; CBAM; scrap leakage and circular economy; end-of -life vehicles proposal; unfair competition

Meeting with Aurel Ciobanu-Dordea (Director Environment)

22 Jan 2025 · Discussion on the impact of the EU Carbon Border Adjustment Mechanism (CBAM) on the EU aluminium recycling industry

Meeting with Pascal Canfin (Member of the European Parliament, Shadow rapporteur)

10 Dec 2024 · End-of-life of vehicles

Meeting with Tiemo Wölken (Member of the European Parliament)

16 Oct 2024 · Exchange on Circular Economy Act and End-of-Live-Vehicles (staff level)

Meeting with Giorgio Gori (Member of the European Parliament) and Union of the European Lubricants Industry

24 Sept 2024 · Presentation of priorities

Meeting with Gerassimos Thomas (Director-General Taxation and Customs Union)

8 Jul 2024 · Physical meeting - discussion on the latest development of the CBAM work

Novelis urges mandatory recycled aluminum targets for cars

4 Dec 2023
Topic — The consultation addresses new rules for vehicle recycling and circular car design.
Message — Novelis seeks immediate, ambitious recycled content targets for aluminum in vehicles. They also advocate for better tracking and dismantling of heavy car components.12
Why — Mandatory targets would increase demand for the company's high-recycled-content aluminum.3
Impact — Car manufacturers would bear the financial burden under mandatory producer responsibility schemes.4
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Meeting with Helena Braun (Cabinet of Vice-President Maroš Šefčovič)

30 Nov 2023 · Circular economy and packaging and packaging waste regulation

Meeting with Florika Fink-Hooijer (Director-General Environment)

14 Nov 2023 · Circular Economy

Meeting with Malte Gallée (Member of the European Parliament, Shadow rapporteur)

14 Nov 2023 · End-Of-Life Vehicles Regulation

Meeting with Jens Gieseke (Member of the European Parliament, Shadow rapporteur)

14 Nov 2023 · Verkehrs- und Umweltpolitik

Novelis Europe backs zero-emission status for recycled aluminium scrap

7 Jul 2023
Topic — This consultation defines reporting obligations during the carbon border adjustment mechanism transitional period.
Message — The organization supports excluding aluminium scrap from emission calculations to promote recycling efforts. They recommend monitoring emissions at the full installation level to prevent circumvention and resource-shuffling.12
Why — These rules help maintain the competitive advantage of low-carbon recycled aluminium products.34
Impact — Exporters using resource-shuffling tactics face stricter monitoring and potential financial penalties.5
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Meeting with Michal Wiezik (Member of the European Parliament)

29 Nov 2022 · REPowerEU, Circular Economy

Meeting with Florika Fink-Hooijer (Director-General Environment)

29 Nov 2022 · circular economy

Response to European Critical Raw Materials Act

23 Nov 2022

Novelis welcomes the European Commissions announcement to propose a European Critical Raw Materials Act and the intention to include policy measures specifically focused on boosting the EUs circularity of critical and strategic materials alike. In building EU strategic autonomy, we call on the Commission to recognise the strategic value of aluminium and the untapped potential of circularity to boost its supply. As a permanent material, aluminium is infinitely recyclable and reusable. Aluminium is also strategic for the dual green and digital transition.For example, the recent Metals for Clean Energy Report (attached) sets out that to reach the EUs Green Deal goals in 2050, Europe needs 30% more aluminium to manufacture clean technologies such as electric vehicles, batteries and wind turbines; at the same time the most recent Circularity Gap Report (attached) highlighted that global circularity has actually decreased in recent years (from 9,1% in 2018 to 8,6% in 2020), as did the EUs self-sufficiency for aluminium. The European Critical Raw Materials Act is therefore an opportunity to close this circularity gap and to develop the secondary raw materials market. This in turn will boost EU open strategic autonomy and resilience as well as reduce energy intensity of the sector (recycled aluminium uses 95% less energy than virgin). Novelis welcomes the principle of establishing objective pre-set criteria for determining strategic materials. These criteria should as a priority promote secondary raw materials. Recycled aluminium should be increasingly promoted as a main source for new aluminium products given the climate, energy and biodiversity benefits. First, the general classification of raw materials should be improved to better capture strategic goals, recognizing materials as strategic by taking into consideration at least the following criteria: 1. Identify materials that are critical to the twin transition 2. Identify materials that are necessary for societally critical sectors (energy, mobility, food) 3. The materials circularity and permanency; including the ability to recycle a material domestically and transform it into pre-material for further high-quality value-added products reduces import-dependency The above criteria and those being considered by the European Commission clearly bring forward aluminium as a strategic (secondary) raw material: 1. The EU energy transition will lead to a 30% increase in aluminium demand by 2040 2. Aluminium is important for the food, transport, pharmaceuticals, and mobility sector 3. European recycling facilities for aluminium are critical assets that support a circular and closed loop aluminium sector, reducing net carbon emissions and mitigating against supply shortages and lowering import dependency 4. Secondary aluminium offers a significant (95%) reduction in the level of energy needed for primary production of aluminium (where electricity costs account for approx. 40% of entire production costs) and importantly reduce the level of dependency upon constant baseload energy supplies. Finally, the material-efficient recycling of CRM, whether in the form of secondary raw materials, or strategic raw materials, should be transformed and improved to create an ecosystem that allows proper market conditions for developing a closed-loop circular economy. This ecosystem should allow valuable materials to remain in circulation within the European economy, while supporting the full recycling value chain. This should as a priority include deployment incentives to significantly scale up infrastructure to strengthen the collection, sorting, and pre-treatment of raw materials, as well as ensuring a growth of reverse-logistics. These measures could include incentive schemes to stimulate investments in recovery- and separation technologies for CRMs. Further enhancing the circularity potential of aluminium will boost the circular economy, while reducing CO2, energy intensity and dependencies
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Meeting with Caroline Boeshertz (Cabinet of Executive Vice-President Valdis Dombrovskis) and European Aluminium AISBL and

22 Nov 2022 · Draft proposal of a Regulation on Packaging and Packaging Waste (PPWR)

Meeting with Helena Braun (Cabinet of Executive Vice-President Frans Timmermans) and #SustainablePublicAffairs

16 Sept 2022 · Circular economy, the revision of the packaging and packaging waste directive, and specificities of the aluminium sector

Meeting with Pernille Weiss-Ehler (Member of the European Parliament, Rapporteur)

27 Jun 2022 · Waste Shipment Regulation

Response to Waste Framework review to reduce waste and the environmental impact of waste management

21 Feb 2022

Novelis is the world’s largest recycler of aluminium and the largest supplier of flat-rolled products made from recycled aluminium. Over the last decade we have invested heavily (over 600 million Euros globally) to grow our recycling capabilities, and we recently announced additional recycling investments of close to 400 million Euros. As a result, we use on average 61% of recycled material today. True carbon neutrality includes GHG reduction and circular, zero waste, closed-loop systems that reduce the material footprint and deliver resource efficiency. Only if you have both you can be genuinely carbon neutral. In our current sustainability strategy we are committed to carbon neutrality by 2050 and to become a circular business. Aluminium is a strategic material for the climate-neutral and resource-efficient circular economy. It can be reused infinitely through recycling without losing its properties and is a key material for clean technologies. The EU waste acquis should recognise aluminium as a ‘permanent’ material that can be recycled again and again (unlike materials that degrade during the recycling process), and EU policy should incentivise its recycling and closing loops. We therefore welcome the objectives of the Waste Framework Directive (WFD) revision. We see ambitious recycled content targets, extended producer responsibility schemes and deposit return schemes and optimised quality and segregation of materials as important ways to promote circularity and decarbonise value chains. To achieve better recycling results separate waste collection, sorting and treatment systems are also essential. Novelis agrees with European Aluminium’s submission to this call for evidence. There are additional measures that we see as important to address in the WFD so that it can reach its full potential. Accelerating the scale-up of Europe’s recycling capacity and efficiency is critical. As evidenced by the Circle Economy’s 2022 Circularity Gap Report global circularity rates have decreased from 9.1% in 2018 to 8.6% in 2020. The WFD revision is an opportunity to turn the tide on this trend. The Circular Aluminium Action Plan is evidence that the amount of European aluminium available for recycling will more than double by 2050, which in turn will avoid up to 39 million tonnes of CO2 emissions per year and generate socio-economic benefits for the EU. To seize this opportunity, we must build an enabling EU waste policy framework, starting with the WFD revision. We encourage the European Commission keep in mind all of these points when working on the Impact Assessment and the legislative proposal. - Creating a coherent waste framework that keeps valuable raw materials in Europe and boosts strategic autonomy - We see room to connect product policies better and be more assertive on restricting illegal export to deliver policy coherence and harmonisation across the EU. For example, the current End of Life Vehicles (ELV) directive regime allows for so-called ELVs of unknown whereabouts – equivalent to 600,000 tonnes of aluminium per year to be lost from the circular economy in Europe every year. We also encourage the European Commission to ensure synergies and align the WFD revision with Europe’s digital transition. To drive better environmental outcomes and achieve more available recycled content it would be beneficial to report and track waste within the EU with a European digitalised waste tracking system. - Recycling hierarchy - Integrating a recycling hierarchy to the EU waste acquis to complement the waste hierarchy would be beneficial. This hierarchy would promote materials that are circular, meaning fit for multiple recycling without losing their functionalities and/or properties, and reward multiple lifecycles. This would deliver significant emission reductions and lower the need for primary materials. It should promote low waste contamination as this makes it easier to reuse materials for product-to-product recycling.
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Meeting with Felix Ronkes Agerbeek (Cabinet of Commissioner Marianne Thyssen), Vasiliki Kokkori (Cabinet of Commissioner Marianne Thyssen), Vasiliki Kokkori (Cabinet of Commissioner Marianne Thyssen)

24 Jul 2019 · Novelis/Aleris (merger procedure)