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VinylPlus

VinylPlus 2030 is the 10-year Commitment of the European PVC industry to Sustainable Development which builds on the achievements of previous sustainability commitment programmes, Vinyl2010 and VinylPlus.

Lobbying Activity

Meeting with Philippe Moseley (Cabinet of Commissioner Dan Jørgensen)

30 Jan 2026 · Affordable housing

Response to Advanced Materials Act

19 Dec 2025

Advanced materials are intentionally engineered to deliver innovative solutions needed for a more efficient, sustainable and competitive industry, and Polyvinyl Chloride (PVC) meets this definition. Continuous improvements in its formulation, processing and recycling have made PVC a high-performance, adaptable and circular material with long service life, lightweight and energy efficiency properties. PVC directly supports key objectives of the Advanced Materials Act on European competitiveness and strategic autonomy. More than 80% of PVC products used in Europe are made in Europe, and PVC is the only major polymer with a complete European value chain, from production to conversion and recycling. In addition, PVC contributes to buildings energy efficiency, and its durability and recyclability reduce replacement needs and overall resource use. PVC is also resource-efficient at molecular level, as only ~43% of its molecule comes from fossil feedstock, while ~57% derives from chlorine obtained from salt. For circularity at scale, PVC is one of the most recycled polymers in Europe and the European PVC industry has invested for over 25 years in traceable recycling systems and VinylPlus has overseen more than 9.5 million tonnes recycled since 2000, with nearly 800,000 tonnes recycled annually under certified schemes. Taken together, PVC combines engineered performance, proven circularity and a resilient European supply base, qualifying it to be recognised among the advanced materials under the Act. In the attached paper we outline VinylPlus key messages and recommendations, drawing on the experience of our European PVC value chain. The Advanced Materials Act is a timely and strategic initiative that can shape the future of Europes industrial and sustainability agenda. By recognizing PVC as an advanced material that delivers tangible benefits in Europe and for Europe, the European Union can strengthen its competitiveness, accelerate the circular economy and sustainable innovation, and ultimately enhance its strategic autonomy. Therefore, VinylPlus welcomes this European Commissions initiative and supports PVC to be recognized as an advanced material. We stand ready to engage constructively with the European Commission and contribute our expertise to ensure that the Advanced Materials Act delivers a balanced, sciencebased, and forwardlooking framework for Europes materials ecosystem.
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Meeting with Heiko Kunst (Head of Unit Climate Action)

4 Dec 2025 · Product benchmark update – VCM, E-PVC and S-PVC

Response to Evaluation of EU Rules of Origin

2 Dec 2025

To strengthen coherence across EU legislation, we recommend that the Unions rules of origin serve as a common reference point not only for origin marking in the context of customs and trade policy, but also for ecolabels, public procurement, and other instruments that will increasingly incorporate Made in Europe as European preference criteria in product legislation as well as purchasing and consumption decisions, to support EUs strategic autonomy and economic resilience. More details are provided in the attached file.
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Response to Circular Economy Act

6 Nov 2025

VinylPlus has uploaded a document describing the following recommendations to deliver a Circular Economy in Europe, for Europe: - Revise Technical Guidance on waste classification to ensure waste classification follows an End of Life (EoL) product classification logic. - Make pre-demolition/renovation audits and the separate collection at source, and identification of recyclable waste streams, mandatory. - Allow wastes destined to recycling in Europe to be transported in line with Annex III of the Waste Shipment Regulation. - Establish EU-wide mandatory minimum levy on incineration and landfill (of recyclable wastes) and include waste incineration activities in EU ETS. - Establish EU-wide harmonized recyclate-specific End of Waste criteria. - Insert recycled content targets in product-specific legislation. - Establish EU-wide mandatory minimum EPR requirements. - Reward EU made / recycled content. - Implement Digital Product Passports. - Harmonize trade and market surveillance and reinforce trade defence. The recommendations are built upon experience with PVC circularity, but should generally inform solutions to deliver a Circular Economy. The document is submitted through this Call for Evidence and attached to VinylPlus' response to the Public Consultation on the Circular Economy Act.
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Meeting with Stefano Soro (Head of Unit Internal Market, Industry, Entrepreneurship and SMEs) and Plastics Europe and

29 Sept 2025 · Discussion of several issues that European plastics value chain is facing.

Meeting with Joaquim Nunes De Almeida (Director Internal Market, Industry, Entrepreneurship and SMEs)

26 Sept 2025 · PVC Value chain and circularity

Response to Technical updates of the Emissions Trading Scheme (ETS) State aid guidelines

5 Sept 2025

We have submitted our contribution as an attached file.
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Response to Revision of the 'New Legislative Framework'

1 Sept 2025

VinylPlus response to the Call for Evidence on the revision of the New Legislative Framework NLF VinylPlus, Europes longest standing value chain wide sustainability commitment welcomes the Commissions initiative to revise the New Legislative Framework (NLF). VinylPlus supports the Commissions efforts to revise the NLF, integrating digitalisation and enhancing the role of the Digital Product Passport. The revision provides an important opportunity to strengthen EU product legislation by increasing harmonisation, reducing unnecessary regulatory burdens, and promoting the use of digital tools to improve compliance and product safety. We strongly agree that the NLF should provide a general framework for dealing with the challenges of digitalisation, introducing, among others, a Digital Product Passport (DPP). A well-functioning NLF is essential to ensuring a level playing field across the Single Market and enhancing the competitiveness of European industry globally. Through VinylPlus, the European PVC industry has invested close to 140 million in circularity, decarbonisation, and sustainability since 2000, with independently verified progress and full supply-chain traceability. PVC contributes to affordable housing, clean water systems, renewable energy, healthcare infrastructure, and other sectors essential for Europes resilience and competitiveness. VinylPlus project linked to Digital Product Passports: Flex-ID Digitalisation is a critical enabler for future competitiveness, and the development of Digital Product Passports (DPPs) is a central pillar of this transformation. To this end, VinylPlus, in cooperation with industry partners, has conducted the Flex-ID project to assess the practical implementation of DPPs within the European PVC industry. The conclusions of this project may provide critical recommendations for current revision of the NLF. The findings highlight the importance of taking into account operational realities, technological challenges, and cost implications when designing regulations that include a DPP. A regulatory framework that ensures feasibility and scalability will be key to supporting both compliance and competitiveness. To ensure that the introduction of a Digital Product Passport (DPP) under the revised NLF is effective, practical, and supportive of European competitiveness, we recommend: 1. Technology neutrality: Different identification technologies, such as QR codes, digital watermarks, and labelling, are suitable for different product categories. Rather than prescribing specific technologies, the Commission should establish performance-based requirements, such as durability, accessibility, and data accuracy. This approach gives manufacturers the flexibility to choose the most effective solution for their products. 2. Lifecycle approach: Many products have long lifespans, which makes it challenging to ensure continuous access to Digital Product Passports (DPPs), especially in sectors like construction and outdoor applications. To address this, backup systems should be required, and downstream actors should be obliged to integrate DPP data for semi-finished products. This will help maintain continuity of information throughout the entire value chain. 3. Harmonisation of requirements: Different frameworks such as ESPR and CPR created implementation challenges. The NLF revision should work towards aligning the mandatory content and requirements for DPPs as much as possible to simplify compliance and reduce complexity for manufacturers operating in multiple sectors. 4. Collaboration: The Commission should encourage collaborations involving manufacturers, recyclers, and industry associations, by supporting pilot projects and creating forums for stakeholder engagement to develop standardized approaches to DPPs. 5. SME support: As rightly reflected into the Call for Evidence, the initiative should consider SMEs concerns about digitalisation. The Commission should consider providing financial
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Response to Single Market Strategy 2025

31 Jan 2025

VinylPlus®, the European PVC industrys commitment to sustainable development, supports completing and enforcing the Single Market for Waste to establish a uniform regulatory framework scaling up circularity, traceability, and free movement of waste streams in Europe. PVC is the third most-produced polymer in the world . Most PVC applications are long-lasting, and PVC products bring critical societal benefits . The EU PVC industry has worked towards enhancing circularity for over 20 years with three successive sustainability commitments (Vinyl 2010, VinylPlus 2020 and VinylPlus 2030). Our next Commitment identifies scaling up PVC value chain circularity as one of the key pathways to accelerate the transition of the PVC industry to a circular economy. It sets ambitious recycling targets, promotes additional collection and recycling schemes, fosters science-based, safe, and sustainable use of additives, and supports innovative recycling technologies . Based on this experience, VinylPlus welcomes the opportunity to contribute to the upcoming Single Market Strategy with our feedback. To accelerate our transition and boost PVC recycling, we call on European policymakers to: 1. Establish a uniform waste regulatory framework in Europe to scale up circularity - Ensure consistency and reduce fragmentation of non-harmonised Member State measures for waste prevention - Facilitate the shipping of sorted waste and recycled feedstock and align EU Waste Shipment legislation with the Basel Convention to allow free waste circulation within the Single Market 2. Set uniform end-of-waste criteria and Extended Producer Responsibility (EPR) schemes in waste legislation to boost the recycling of PVC - Include end-of-waste criteria for thermoplastic waste in the revised Waste Framework Directive or supplementary sectorial legislation - Enable increased collected of construction products and medical waste, for instance via non-bureaucratic, quality-oriented criteria for EPR schemes in the revised Waste Framework Directive or supplementary sectorial legislation - Address traceability of waste streams in the Single Market for Waste measures 3. Ensure the level-playing field for the European industry and strengthen Market Surveillance and transparency - Reinforce market surveillance mechanisms to ensure compliance of imports with safety and environmental standards - Stimulate greater cooperation between market surveillance bodies and customs authorities for better enforcement - Digitalise administrative procedures, reduce the bureaucratic burden and ensure informed consumer decisions via the Digital Product Passport.
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Response to Digital Product Passport (DPP) service providers

9 Dec 2024

VinylPlus, the voluntary commitment of the European PVC industry to sustainable development, supports the implementation of the Digital Product Passport (DPP) as a tool for enhancing transparency and circularity. To ensure its success, the governance and operation of DPP service providers must align with principles of fairness, security, and practicality, particularly for material-intensive industries like PVC.
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Meeting with Thomas Bajada (Member of the European Parliament)

23 Oct 2024 · Meeting on sustainable, circular, and competitive PVC industry in Europe

Meeting with Pernille Weiss-Ehler (Member of the European Parliament)

18 Mar 2024 · European Chemicals Agency Investigation report on PVC and PVC additives

Response to Revision of EU legislation on end-of-life vehicles

4 Dec 2023

VinylPlus supports the high level of ambition shown by the European Commission in the End-of-Life Vehicles Regulation proposal. To reach the target, the recognition for chemical recycling, operating in a complementary manner to mechanical recycling, as well as a separate additional circular plastics target will all be needed. We therefore call for: An ambitious binding legislative target for recycled content in automotive plastics of 20% from mechanical, physical and chemical recycling, An on-top mandatory target of 5% target for plastics made from circular feedstocks. More details in the attachment
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Response to RoHS exemption for lead and cadmium in recovered polyvinyl chloride in electric doors and windows

25 Jul 2023

VinylPlus, the European PVC industrys commitment to sustainable development, which brings together the PVC value chain to work to improve the sustainability performance of PVC, supports the attached position of the European PVC Profiles and related Building Products Association (EPPA) regarding the draft RoHS exemption for lead and cadmium in recovered PVC for electric doors and windows. VinylPlus supports the legal text as such, given its alignment with applicable REACH legislation, and asks for it to be adopted quickly to bring legal certainty. However, VinylPlus asks that PVC windows be removed from the scope of RoHS before the re-evaluation of the exemption in 2028. The removal of PVC windows would: 1) Increase legal certainty: given the existing REACH regulation, applying RoHS to PVC profiles is redundant. 2) Avoid resource waste: this exemption process mobilised significant resources for all stakeholders, with no added benefits.
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Meeting with Pernille Weiss-Ehler (Member of the European Parliament, Rapporteur)

3 Jan 2023 · Waste Shipment Regulation

Meeting with Cyrus Engerer (Member of the European Parliament, Shadow rapporteur)

12 Oct 2022 · Waste Shipment Regulation

Meeting with Pernille Weiss-Ehler (Member of the European Parliament, Rapporteur)

15 Sept 2022 · Waste Shipment Regulation

Meeting with Joan Canton (Cabinet of Commissioner Thierry Breton)

8 Nov 2021 · Chemicals strategy; REACH

Response to Restriction of hazardous substances - evaluation

3 Oct 2018

The Roadmap is useful to clarify the Commission’s purpose and intentions. The members of the Plastics producers’ associations are not themselves producing E&E goods therefore we cannot comment on the effectiveness and efficiency of RoHS legislation. However, we will be able to comment on the coherence, relevance and EU added value. We therefore intend to participate to the consultation announced for the spring of 2019. In this context, we would like to express our concerns about the evaluation of seven substances for potential restrictions being initiated whilst the assessment methodology has still not yet been finalized, despite active involvement of stakeholders, especially of industry. It is critical to define first the criteria for selecting and prioritizing substances, before assessing substances and their potential for restriction under RoHS. We therefore expect the publication of the RoHS substance methodology before engaging in the discussion on the restriction of any new substances.
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Meeting with Sarah Nelen (Cabinet of First Vice-President Frans Timmermans)

31 Mar 2015 · Circular Economy

Meeting with Aurore Maillet (Cabinet of Vice-President Karmenu Vella)

31 Mar 2015 · Circular Economy