1. Zaparazzi srl fully supports a key objective of the proposal namely for the EU to lead the way by setting standards, and addressing legal, economic, societal and ethical aspects. 2. In fulfilling the above objective care must be taken to not add unnecessary annoyances. An example of an unecesssary annoyance is the previous EU directive which in pursuit of a privacy objective, have made certain websites tedious to use with the continual need to opt-in to cookies.