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association of television and radio sales houses

egta

egta is the international trade body of multiplatform TV and audio businesses.

Lobbying Activity

Response to Update of EU rules on audiovisual media services

19 Dec 2025

Please find attached the feedback from egta the trade body of multiplatform TV and audio businesses. We remain at your disposal for any further clarification.
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Response to Digital package – digital omnibus

14 Oct 2025

Please find attached egta's (the international trade body of multiplatform TV and audio businesses) feedback on the Call for evidence regarding the Commission's Digital Omnibus (Digital Package for Simplification).
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Response to Format, template and technical specifications of the labels and transparency notices of political advertisements

27 May 2025

egta is the international trade body of multiplatform TV and audio businesses. We represent more than 180 members in over 40 markets. Our mission is to contribute to the commercial sustainability of the media industry. We enable our members to flourish as they connect brands with audiences. Through our unique network of experts, we foster collaboration and engage with policy makers. We drive the industry forward through cooperation, benchmarking and alignment on standards. egta is a knowledge-sharing and innovation hub for its members and the broader industry. egta welcomes the draft implementing act and its annex, drafted through a process of exchanges with relevant stakeholders to try and address the special requirements and recognise the specificities of media such as TV and radio. Nevertheless, some shortcomings remain, and clarification is still required on several points. Despite the efforts from the Commission to address each mediums specificities, we feel that the draft implementing act, as it stands, remains too prescriptive. Its stringent requirements prevent TV and radio broadcasters from implementing the requirements of the political advertising regulation. We raised concerns throughout the consultation process about the feasibility of practical implementation for a substantial number of broadcasters. egta therefore recommends allowing more flexibility. egta would also welcome more clarity on whether an ad is an electoral ad or an issue-based ad, e.g. how can we clearly determine if an ad from an NGO leading up to an election is considered political advertising according to the regulation. More consistency in the requirements, supported by the use of examples in the implementing act, would help demonstrate and explain how broadcasters can easily implement what are heavy and complex conditions. This is especially important for smaller broadcasters, who could be discouraged to carry political advertising at all without more guidance, for fear of not being able to respect those conditions. It is notably the case for radio. - Size of the label (Annex I.2.1.c): The prescriptive condition for the size of the label on the screen (10% of the screen) seems too large and lack the flexibility for the medium to adapt in the implementation of the requirement. - Audio level (Annex II.2.1): The statement indicating that the advertisement is a political advertisement shall be announced at a higher sound level than the message of the political advertisement. This requirement lacks clarity and is too prescriptive. What is the need for such a specific yet unclear provision? - Accessibility requirements (Annex III.4.): More clarity would be welcomed on how to reconcile the stringent and heavy political advertising requirements with the Accessibility Act requirements. For instance, would the use of a QR Code still be accepted when it comes to a visually impaired audience?
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Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and Bureau Européen des Unions de Consommateurs and

19 Mar 2025 · Code of Conduct on Online Advertising – Workshop 4

Meeting with Sandro Ruotolo (Member of the European Parliament)

17 Mar 2025 · EMFA; AVMSD; DMA DSA

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and Apple Inc. and

13 Mar 2025 · Code of Conduct on Online Advertising – Workshop 3

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and EuroCommerce and

6 Mar 2025 · Code of Conduct on Online Advertising – Workshop 2

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and EuroCommerce and

4 Mar 2025 · Code of Conduct on Online Advertising – Workshop 1

Meeting with Rita Wezenbeek (Director Communications Networks, Content and Technology) and

11 Feb 2025 · Opening Session: DSA roundtable discussions on online advertising (Article 46 DSA)

Meeting with Petra Kammerevert (Member of the European Parliament, Shadow rapporteur) and Google and

9 Mar 2023 · Media Freedom Act

Meeting with Petra Kammerevert (Member of the European Parliament, Rapporteur) and Bureau Européen des Unions de Consommateurs and

12 Oct 2022 · Implementierung AVMD

Meeting with Manuel Mateo Goyet (Cabinet of Commissioner Mariya Gabriel)

14 Sept 2017 · AVMSD

Meeting with Szabolcs Horvath (Cabinet of Commissioner Tibor Navracsics)

22 Apr 2016 · Digital Single Market

Meeting with Pauline Rouch (Cabinet of President Jean-Claude Juncker) and Association of Commercial Television and Video on Demand Services in Europe

20 Apr 2016 · Digital Single Market

Meeting with Marlene Holzner (Digital Economy)

19 Apr 2016 · AVMSD

Meeting with Hanna Hinrikus (Cabinet of Vice-President Andrus Ansip)

12 Jan 2016 · AVMS Directive