Audience Measurement Coalition

AMC

Our mission is to be an international source of reference for knowledge and information about audience measurement in dialogues with regulators, public authorities and other industry stakeholders.

Lobbying Activity

Meeting with Rita Wezenbeek (Director Communications Networks, Content and Technology) and

9 Sept 2025 · Exchange of views on digital advertising, audience measurement, DSA, DMA

Meeting with Egelyn Braun (Cabinet of Commissioner Michael McGrath)

6 May 2025 · Exchange of views on the role of audience measurement

Meeting with Fausto Matos (Cabinet of Executive Vice-President Henna Virkkunen), Thomas Schmitz (Cabinet of Executive Vice-President Henna Virkkunen)

1 Apr 2025 · European Media Freedom Act, GDPR and E-privacy proposal

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and

19 Mar 2025 · Code of Conduct on Online Advertising – Workshop 4

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and

13 Mar 2025 · Code of Conduct on Online Advertising – Workshop 3