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Audience Measurement Coalition

AMC

Our mission is to be an international source of reference for knowledge and information about audience measurement in dialogues with regulators, public authorities and other industry stakeholders.

Lobbying Activity

Response to Update of EU rules on audiovisual media services

21 Dec 2025

Please find attached the contribution from the Audience Measurement Coalition.
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Response to Digital Fairness Act

24 Oct 2025

Please find attached the Audience Measurement Coalition's response to the call for evidence on the DFA.
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Response to Digital package – digital omnibus

14 Oct 2025

Please find attached the contribution from the Audience Measurement Coalition.
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Meeting with Rita Wezenbeek (Director Communications Networks, Content and Technology) and Kantar Media UK Ltd and

9 Sept 2025 · Exchange of views on digital advertising, audience measurement, DSA, DMA

Response to Consumer Agenda 2025-2030 and Action Plan on Consumers in the Single Market

30 Aug 2025

The Audience Measurement Coalition's contribution attached calls for the Commission to focus on the importance of transparency, namely availability of impartial audience data on digital actors. That should be the foundational pilar of future consumer protection enforcement.
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Response to European Data Union Strategy

18 Jul 2025

In the attached paper, the Audience Measurement Coalition (AMC) is encouraging the Commission to urgently address the the misaligned implementation of the ePrivacy Directive and GDPR with the public interest need for independent audience measurement statistics. The AMC is an association that serves as the voice of the independent audience measurement sector, which includes research suppliers and Joint Industry Committees (JICs) including AGF (Germany), AGMA (Germany), ARMA (Romania), CAEM (Portugal), CIM (Belgium), Danske Medier Research (Denmark), Finnpanel (Finland), Mediapulse (Switzerland), Médiamétrie (France), MMS (Sweden), NMO (Netherlands), Norwegian MOC, TAM Ireland, WEMF (Switzerland), Comscore, Gemius, GfK, Ipsos, Nielsen, Kantar and Streamhub. For decades the members of the AMC have served European markets to ensure that both traditional and digital publishers and broadcasters number of active users (audiences) are measured correctly. Independent audience measurement serves as the backbone of Europes media industry, providing invaluable insights into consumption patterns for media companies, supports public service media in fulfilling their mandates and assists advertisers and public authorities in making informed decisions.
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Meeting with Egelyn Braun (Cabinet of Commissioner Michael McGrath)

6 May 2025 · Exchange of views on the role of audience measurement

Meeting with Fausto Matos (Cabinet of Executive Vice-President Henna Virkkunen), Thomas Schmitz (Cabinet of Executive Vice-President Henna Virkkunen)

1 Apr 2025 · European Media Freedom Act, GDPR and E-privacy proposal

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and Bureau Européen des Unions de Consommateurs and

19 Mar 2025 · Code of Conduct on Online Advertising – Workshop 4

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and Apple Inc. and

13 Mar 2025 · Code of Conduct on Online Advertising – Workshop 3