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Decathlon SE

Decathlon is a major global manufacturer and retailer of sporting goods and bicycles.

Lobbying Activity

Response to A strategic vision for sport in Europe: reinforcing the European sport model

8 Dec 2025

Decathlon welcomes the European Commissions forthcoming communication on a Strategic Vision for Sport in Europe: Reinforcing the European Sport Model. We look forward to engaging with European policy-makers and stakeholders to achieve significant progress on these topics, as well as other issues of relevance. As a global leader in the sporting goods industry, with a deep commitment to make the benefits of sport accessible to all, we are convinced that a strong EU sport policy based on sustainability, inclusivity, and cross-sectoral collaboration can be an important driver of healthier lifestyles, social cohesion and economic growth. In this sense, we would like to share the following key recommendations to inform this upcoming communication and the future of the EU sport policy. Please find our recommendations in the attached file.
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Decathlon calls for harmonised EU rules to boost recycling

6 Nov 2025
Topic — The consultation concerns the development of the EU Circular Economy Act.
Message — Decathlon requests EU-wide standards for textile waste and a single digital portal for producer registrations. They argue that harmonised rules are necessary to make recycled materials price-competitive with raw materials.12
Why — Uniform regulations would lower compliance costs and help the company scale its repair and recycling services.3
Impact — For-profit waste management firms could lose control as Decathlon advocates for producer-run, non-profit responsibility schemes.4
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Decathlon calls for simplified EU digital and reporting rules

14 Oct 2025
Topic — The European Commission is proposing measures to simplify and harmonize digital regulations.
Message — Decathlon requests clearer rules for the Data Act and a "once-only" reporting platform. They also propose a "Corporate AI Governance Standard" to reduce administrative burdens.123
Why — Simplified compliance and unified reporting would lower operational costs across multiple markets.45
Impact — National authorities could lose rapid awareness of threats if reporting deadlines are extended.6
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Decathlon urges EU to include bikes in corporate fleet rules

8 Sept 2025
Topic — The Commission is consulting on rules to increase zero-emission vehicle uptake in corporate fleets.
Message — Decathlon requests including e-bikes and classical bicycles in the clean corporate fleet legislation. They advocate for mandatory employee leasing schemes supported by national tax incentives.12
Why — This would significantly expand the market for Decathlon's bicycle manufacturing and retail business.34
Impact — Traditional car manufacturers lose their exclusive grip on corporate fleet incentive programs.5
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Meeting with François Kalfon (Member of the European Parliament) and Kreab Worldwide

16 Jul 2025 · Politique européenne des transports

Meeting with Beatriz Yordi (Director Climate Action)

4 Jun 2025 · Greening Corporate Fleets and Bike Social Leasing schemes

Meeting with Isabelle Vandoorne (Acting Head of Unit Mobility and Transport) and Kreab Worldwide

13 May 2025 · Exchange of views on progress related to implementation of the European Declaration on Cycling

Response to Technical description of important and critical products with digital elements

16 Apr 2025

DECATHLON welcomes the opportunity to provide feedback on the European Commissions draft implementing act, the technical description of the categories of important and critical products with digital elements listed in Annex III and IV of the Cyber Resilience Act (CRA). As a global sporting goods company, providing products, platforms, and services to over 170 million customers, 110,000 teammates, and their 40,000 devices worldwide, we take our responsibility for cybersecurity very seriously. We welcome a robust and clear regulatory framework that protects against cyber threats and enhances the resilience of digital infrastructure. Hence, we believe that some definitions and scope as mentioned in this draft implementing act should be clarified to reduce uncertainties around conformity assessment requirements and foster effective cybersecurity management. Please, find attached our comments on the text.
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Meeting with Sunčana Glavak (Member of the European Parliament)

4 Mar 2025 · CULT political priorities

Meeting with Jeannette Baljeu (Member of the European Parliament, Shadow rapporteur) and FEAD

22 Jan 2025 · Waste Frame Directive

Response to Digital Product Passport (DPP) service providers

10 Dec 2024

Decathlon welcomes the intention of the Commission to adopt a delegated act laying down rules on the operation of DPP service providers. We are looking forward to participating in the future consultations and discussions and stand ready to share our experience on the topic. For more details, please see our written submission.
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Meeting with Nina Carberry (Member of the European Parliament)

20 Nov 2024 · EU Sport Policy

Meeting with Radan Kanev (Member of the European Parliament)

22 Oct 2024 · Corporate Sustainability Reporting Directive

Meeting with Flavio Tosi (Member of the European Parliament, Shadow rapporteur)

3 Oct 2024 · WFD

Response to Rules specifying the obligations laid down in Articles 21(5) and 23(11) of the NIS 2 Directive

25 Jul 2024

DECATHLON welcomes the opportunity to comment on the Draft Implementing Regulation laying down requirements on cybersecurity risk management measures and specifications of cases when an incident is considered significant following the NIS 2 Directive. As a global and European sports company providing products, platforms, and services to over 170 million customers, 110,000 teammates, and their 40,000 devices worldwide, we take our responsibility for cyber-security very seriously. We thank the European Commission for its work to improve the level of cybersecurity for EU citizens and businesses. Please, find attached our comments regarding the Draft Implementing Act of the NIS 2 Directive.
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Meeting with Elena Montani (Cabinet of Commissioner Virginijus Sinkevičius), Rozalina Petrova (Cabinet of Commissioner Virginijus Sinkevičius)

28 May 2024 · To discuss Decathlon's priorities and measures for a Circular Economy

Meeting with Raphaël Glucksmann (Member of the European Parliament, Shadow rapporteur)

19 Dec 2023 · Travail forcé

Response to Waste Framework review to reduce waste and the environmental impact of waste management

22 Nov 2023

Decathlon welcomes the revision of the Waste Framework Directive (WFD), and in particular, we strongly support the establishment of Extended Producer Responsibility (EPR) schemes for textiles and footwear, in line with the EU Strategy for Sustainable and Circular Textiles. Decathlon has more than 10 years of experience with textile EPR schemes, notably in France with ReFashion and SCRAP in Spain. We strongly believe that EPR schemes are vital to incentivize sustainable design choices and to develop a strong and innovative European textile waste industry, capable of achieving high rates of collecting, reusing and recycling. Effective and harmonised EPR schemes across the EU would also strongly support delivery of the EUs carbon neutral by 2050 target, and corporate Net Zero targets, including Decathlons. Several European countries, including France, the Netherlands, Sweden, Spain and Italy, are already making progress by amending existing schemes or developing new EPR initiatives. While we welcome these initiatives, we support the WFD as it provides a framework for a harmonised approach. A lack of harmonisation would negatively impact the effectiveness of EPR schemes in ensuring the desired environmental outcomes as well as create a significant administrative burden for companies with a presence in multiple European countries.
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Meeting with Susana Solís Pérez (Member of the European Parliament)

23 Oct 2023 · WFD meeting held by parliamentary assistant

Meeting with Róża Thun Und Hohenstein (Member of the European Parliament, Shadow rapporteur) and FoodDrinkEurope

16 Oct 2023 · Waste Framework Directive revision

Meeting with René Repasi (Member of the European Parliament, Rapporteur) and EuroCommerce

4 Oct 2023 · Exchange of Views on the Right to Repair/ Recht auf Reparatur (R2R)

Response to Revision of EU rules on textile labelling

29 Sept 2023

Decathlon welcomes the revision of EU Regulation No. 1007/2011 and would like to address certain issues regarding current textile regulations. Regulation (EU) No. 1007/2011, which governs textile fiber names, labeling, and marking of textile products, currently requires manufacturers to include permanent labeling of textile composition. However, this regulation, along with similar global regulations, often results in unclear and confusing labels. As the European Commission reviews the Textile Labeling Regulation, it is essential to align it with other relevant regulations such as the Waste Framework Directive, Ecodesign for Sustainable Products Regulation (ESPR), and the Green Claims Directive. Decathlon firmly believes that the adoption of digital labeling (e-labelling) is imperative, necessitating revisions to existing regulations to reflect changing consumer behavior, environmental considerations, and technological advancements. We advocate for the inclusion of provisions allowing digital labeling in the legislation. Furthermore, we propose that the legislation should encompass a revision of Directive 94/11/CE on footwear, addressing both textile and non-textile aspects. The post-pandemic landscape has witnessed a shift in consumer behavior and increased acceptance of digital tools. For instance, in China, 74% of fashion buyers and around 40% of European and American fashion consumers now express greater comfort in using QR codes since the COVID-19 crisis. Consequently, we support initiatives that enable the replacement of physical information on textile products with digital labels, enhancing the customer experience without compromising user safety or product information accessibility. France's recent legislation, effective from August 1, 2023, no longer mandates printed receipts unless requested by customers, allowing retail companies to adapt to customer preferences regarding label printing. In a similar vein, we propose that retail companies print larger labels only upon customer request, including essential information in the language of the country. At the European level, we are intrigued by the new proposal outlined in Regulation (EU) 2023/1230 of the European Parliament and Council, which permits instructions for use to be provided in digital format for machinery and related products. However, it also stipulates the option for users to request paper format instructions within one month of purchase, ensuring accessibility. Decathlon has conducted studies to gauge customer perceptions of care labels and their satisfaction with them, as well as to assess consumer opinions on potential dematerialization of information.
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Decathlon urges EU to harmonise green claim standards

21 Jul 2023
Topic — A proposal requiring companies to substantiate environmental claims using specific footprint methods.
Message — Decathlon recommends using the Product Environmental Footprint as the primary methodology. They request a 12-month transition period and a stakeholder expert group.123
Why — Uniform EU rules would reduce administrative burdens and legal uncertainties for their multinational operations.4
Impact — Consumers would face a longer delay before seeing verified environmental information on products.5
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Decathlon urges global alignment and phased supply chain reporting

7 Jul 2023
Topic — EU rules specifying sustainability reporting standards for corporate environmental and social disclosures.
Message — Decathlon calls for harmonising EU standards with international frameworks to avoid work duplication. They advocate for phased-in value chain reporting to help build data collection processes. The company also requests clear guidelines to prevent distortion of sustainability information.12
Why — Global alignment would reduce compliance costs and prevent the inefficient use of resources.3
Impact — Transparency advocates lose specific local data if companies report using aggregated estimates instead.4
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Response to Promoting sustainability in consumer after-sales

25 May 2023

Decathlon welcomes the proposal on Common Rules Promoting the Repair of Goods. We fully support the European Commission in its bid to put forward solutions to ensure that products sold on the European market adhere to increasingly rigorous sustainability criteria. In particular, Decathlon supports the introduction of a consumer right to repair, to allow consumers to use goods for a longer time. At present however, our products are not included in Annex II. For this reason, we would like the obligation to repair to be expanded to a wider scope starting from products to be covered under the ESPR. Decathlon considers itself as a pioneer in reparability as we provide several solutions to prolong the life of a product by offering reparability workshops and DIY solutions. In addition, we have also developed our own Reparability Score based on the French ADEME model. To achieve a comprehensive framework promoting the repair of goods, we would like to propose the following comments: 1) Repairability information requirements: Decathlon believes that reparability-related information shall be based on an EU harmonised repairability scoring. The Right to Repair Directive could represent the opportunity to define a common and harmonised framework for a repairability score applicable to the products in scope of the Directive. In addition, repairability information should be communicated via the Digital Product Passport, as proposed under the Ecodesign for Sustainable Products Regulation. 2) DIY Repair: At Decathlon, we would like consumers to be able to repair their products autonomously. We believe that Do It Yourself (DIY) repairs would promote repairability and empower the consumers to extend the life of their product by repairing it within a limited period of time, at a reasonable price and restoring the original quality. Therefore, we would like the European Commission to recognise "DIY" repair as being on a par with professional repair and to develop an EU standard. 3) European Reparability Standards: We welcome the Directives proposal to use standardisation in order to promote good practices. In particular, we believe that standardisation would be beneficial in order to ensure the safety when providing second-hand spare parts or DIY repair solutions. While in our opinion such services should be provided voluntarily based on the discretion of the producer/repairer, we believe that standardisation is the most effective way to ensure a voluntary approach while ensuring the product's safety. 4) Definition of defective good: We believe the concept of defective good should be clarified, and to include its definition within Article 2 of the Directive. This is due to the difficulty in determining whether the defect on a product has been caused by the misuse of the consumer or due to an error during the production or sale of the product. We would like to propose that, if a products defect is present beyond the legal guarantee period and it was caused by the consumer, the producer shall not be obliged to provide repair but could voluntarily choose to do so. 5) Ensuring better access to spare parts: Decathlon would like to propose that the producer ensures the availability and supply of spare parts for a minimum time of five years, and the timeframe shall be adjusted in product-specific legislation as it is the case for products listed in Annex II. In addition, we believe that the Right to Repair Directive should introduce a legislative framework to allow for the safe use of the consumer repaired product when applying second-hand spare parts and 3D-Printed spare parts.
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Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen)

3 May 2023 · introduction and EU agenda

Meeting with Margrethe Vestager (Executive Vice-President) and

3 May 2023 · Presentation of the company, Green Mobility, Artificial Intelligence

Meeting with Ibán García Del Blanco (Member of the European Parliament)

16 Feb 2023 · Exchange of views on sports and cycling resolution

Meeting with Vlad Gheorghe (Member of the European Parliament)

16 Feb 2023 · Safe cycling

Meeting with Andreas Schieder (Member of the European Parliament, Shadow rapporteur)

15 Feb 2023 · European Cycling Strategy

Meeting with Karima Delli (Member of the European Parliament)

20 Sept 2022 · Vélo

Meeting with Marc Tarabella (Member of the European Parliament)

5 Jul 2022 · Vélo

Meeting with Isabel García Muñoz (Member of the European Parliament, Shadow rapporteur) and Alstom and FERROVIE DELLO STATO ITALIANE S.p.A.

5 Jul 2022 · TEN-T Revision

Response to Sustainable Products Initiative

22 Jun 2022

We share the aims of the Green Deal and fully support the European Commission’s drive to offer solutions so that products sold on the European market respect increasingly strict sustainability criteria. We’re supportive of implementing new circular economy initiatives and encouraging consumers to use their products for longer. At Decathlon, we’re particularly keen to support the introduction of a proposed eco-design regulation. Above all, we feel it is vital to reiterate that definitions must be applicable to any product sold on the market, whether through a platform located outside Europe or by any distributor within the European market. We would like to see, at European level, the same rules compulsory for all marketers. We believe it is necessary to encourage the European Commission to work on the concept of sustainability and support the harmonisation of measures to define what constitutes a sustainable product in order to better inform the consumer. To complete the efforts on reparability issues, we need to stop national legislative specificities on issues of European convergence. We emphasise the fact that divergent national implementations of European regulations limit our initiatives and their deployment on the European internal market. Indeed, national work on anticipating environmental measures is often not aligned and therefore incompatible with European regulations eventually adopted in the same area.
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Meeting with Jakop G. Dalunde (Member of the European Parliament, Shadow rapporteur) and Kreab Worldwide and

21 Jun 2022 · TEN-T

Meeting with Marc Tarabella (Member of the European Parliament)

15 Jun 2022 · Sport

Response to Promoting sustainability in consumer after-sales

5 Apr 2022

We share the objectives of the Green Deal and fully support the European Commission in its bid to put forward solutions to ensure that products sold on the European market adhere to increasingly rigorous sustainability criteria. We are positive about implementing new circular economy initiatives and the encouragement of consumers to use goods for a longer time. At Decathlon we support the introduction of a consumer right to repair. Such a "Right to Repair" for consumers must naturally be accompanied by a right for sellers and manufacturers of a product to offer product repairs within the legal liability period. First and foremost, we believe it is necessary to encourage the European Commission to work on the concept of sustainability and support the harmonization of measures to define what constitutes a sustainable product in order to better inform the consumer. To complete the efforts around repairability issues, we need to stop national legislative specificities on issues of European convergence. We emphasise the fact that divergent national implementations of European regulations limit our initiatives and their deployment on the European internal market. Indeed, national work on anticipating environmental measures is often not aligned and therefore incompatible with the European regulations finally adopted on the same subject. We recommend following an evidence-based methodology, similar to the working process established in the Eco-design Directive, by examining scientific data in order to set clear requirements per product category. The repair of a product should primarily be the responsibility of the product manufacturer or its European marketer. Only the latter has the technical specificities necessary for the efficient and sustainable repair of the product. Furthermore, the repairability of a product must be based on a sustainable economic model and cannot be free of charge. Finally, the misuse of a product cannot lead to an extended right to repair; the wear and tear of the product can.
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Meeting with Maurits-Jan Prinz (Cabinet of Commissioner Thierry Breton) and VELUX A/S (VELUX Group) and

19 Jan 2022 · Standardisation strategy

Response to Count your transport emissions: CountEmissions EU

17 Dec 2021

We welcome the European Commission's initiative concerning transport emissions. We expect that the Count your transport emissions Initiatives will ensure harmonisation across the EU and create a needed level playing field when it comes to transportation emissions. As per today, Decathlon is committed to internal projects to improve the reliability of measurements of the carbon footprint of its scope 3 (scope 1 : direct emissions; scope 2 : indirect emissions from electricity purchased and used; scope 3 : other indirect emissions) concerning the transport of products. This commitment is necessary to drive CO2 performance: to do so, it is necessary to have a measurable and reliable performance. In this context, for the past year, Decathlon has been using a calculation methodology that complies with the EN16258 standard to assess the CO2 impact of its international import transport. Since 2020, we have been audited by an independent third party. We disclosed the result of the audit every year in our declaration of extra financial performance. We call for an harmonisation of the measurement of transport and logistics emissions. We support the development of tools in order to calculate C02 impact.
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Response to Revision of the Toy Safety Directive

2 Nov 2021

We welcome the initiative of the European Commission and we agree with the overall aim of the initiative to enhance the protection of children through the revision of the Toy and Safety Directive. - We support "the extension of the general risk-assessment approach to be extended to other most hazardous substances as endocrine disruptors or substances that are persistent and bioaccumulative" but we ask the Commission to specify the requirement. Are the extended requirements focused on all the substances classified under the CLP regulation or will a specific list of substances be defined ? - On "allowing the setting of chemical limits values for any toys and not only for those intended for children under 36 months", as a manufacturer, we are already aligned in this direction. However, we ask the Commission to define different limit values to be used, taking into account the risk and its exposure. As an example, the exposure to the risk will be different in between an ingestion and a skin contact exposition. - On "establishing positive lists for certain substances such as colorants or preservatives", we welcome this initiative if it helps an effective application in a consistent way. - On "setting out requirements for the labelling of chemical composition of toys, including via digital labelling". We ask the Commission to specify the labelling requirements concerning the chemical composition of toys. Is the aim of this requirement to inform the customer of the presence of the substances (even if they are not dangerous), or of their dangerosity ? As an example of a mandatory indication of substances and/ or material that exceeds a certain rate or amount in the product because of their potential negative impact. - On "the digital product passport", it’s an opportunity if it permits the digitalization of product information and documentation, as the current EU declaration of conformity. Indeed, “physical” labelling and documentation is a challenge today because of the dilemma with the necessity to reduce packaging waste and at the same time the necessity to give more information to customers to ensure the sustainable management of a product. As a consequence, it will be a real advantage if it permits to remove some of the “physical” labelling on the product. Then, it is important to link the digital passport to other initiatives (nationals or europeans). Linking the initiatives and centralising all the information through a unique digital passport will make it more efficient on accessibility and transparency of the information for customers and will make it easier to implement for industries.
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Response to Revision of the Machinery Directive

4 Aug 2021

Dear sir Please find in attachment our comments. It's a document drafted in collaboration with the CONEBI. Best regards
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