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Herbalife Europe Limited

HLF

Herbalife is a global company that has been changing people's lives with great nutrition products and a proven business opportunity for its independent distributors since 1980.

Lobbying Activity

Meeting with Flavio Facioni (Cabinet of Commissioner Olivér Várhelyi) and EPPA SA

21 May 2025 · Nutrition, food information

Meeting with Joanna Scheuring-Wielgus (Member of the European Parliament) and Seldia - The European Direct Selling Association

8 May 2025 · Priorities regarding SMEs

Meeting with Roman Haider (Member of the European Parliament) and Seldia - The European Direct Selling Association

7 May 2025 · SMEs

Meeting with Christine Schneider (Member of the European Parliament)

15 Jan 2025 · Vitamins/minerals

Meeting with Esther Herranz García (Member of the European Parliament)

11 Dec 2024 · Green Claims

Meeting with Jeroen Lenaers (Member of the European Parliament)

3 Dec 2024 · Herbalife

Meeting with Gordan Bosanac (Member of the European Parliament) and EuroCommerce and METRO AG

18 Sept 2024 · Presentation of Eurocommerce's priorities for the upcoming mandate

Response to Setting of nutrient profiles

4 Feb 2021

As a nutrition company, we are committed to responding to consumers demand for healthier & more sustainable food. We support science-based policy initiatives that aim to improve public health by promoting healthy nutrition and helping consumers understand nutrition labelling and make informed decisions. Front-of pack nutrition labelling (FOP) & nutrient profiles (NP) Foods covered by the specialised nutrition sector are tailor-made dietary solutions for populations with very specific nutritional needs, incl. infants & young children, patients under medical supervision, sportspeople, overweight & obese consumers, & those suffering from coeliac disease. They are regulated with specific requirements on composition, labelling, hygiene, packaging, etc. These requirements are based on science, incl. the dietary recommendations of recognised authoritative scientific bodies. We hence support a general exclusion for specialised nutrition from FOP schemes & NP developed for general foods. This includes the following product categories: Meal Replacements for weight control (Regulation (EU) 2016/1413); Foods intended for sportspeople; Foods for Specific Groups (Regulation (EU) 609/2013); Young child formulae. FOP schemes for general foods adopt calculation methods which are not suitable for specialised nutrition products, as they are developed for a healthy adult population. These schemes unjustifiably discriminate specialised nutrition foods: • They do not consider the ratio between macronutrients & micronutrient density • Rate foods with a high fat content negatively. Yet, some specialised nutrition products have a fat content required by law • Some express a score per 100 grams of finished products, which is inconsistent with meal replacements’ legally binding specific composition criteria. Plus, the benefits for consumers are strictly linked to the respect of the consumption portion (exceeding it would neutralise its benefits) With regard to meal replacements in particular, despite a composition set by the EU legislation to ensure ‘efficient and safe weight loss/control’, those products would not score effectively as they replace a whole meal and cannot and should not be compared with single products. Considering the above, the application of general FOP schemes would be counter-productive and detrimental to the initial objective pursued. Origin labelling We remain fully committed to transparency, i.e. by providing origin information when relevant. We consider that specific requirements currently in place provide sufficient information, & therefore support Option O - Baseline (business as usual) for all specialised nutrition products. Specialised nutrition products contain several ingredients of both animal & non-animal origin to satisfy the nutritional needs of specific groups of consumers. There are various dairy ingredients added, e.g. skimmed milk powder, whey protein concentrates or lactose. Consumers’ purchasing decision is likely not be substantially affected by the lack of origin indication for milk & milk ingredients in these foods. Moreover, specialised nutrition products have to display several additional particulars in addition to those required by FIC Regulation. Providing additional information could lead to an overload of information & could distract consumers’ attention from important information specific to specialised nutrition. Date marking Specialised nutrition products are nutrient-dense foods specifically formulated to respond to the needs of specific consumers. By their specific mandatory composition requirements, these products are usually fortified with vitamins & minerals, whose content can decrease over the product shelf-life. The ‘best before date’ is an essential element to ensure that specialised nutrition products contain a sufficient amount of nutrients along the shelf-life. We believe that the current EU rules provide adequate quality and safety parameters for specialised nutrition products.
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Response to Farm to Fork Strategy

14 Mar 2020

Herbalife Nutrition is a global nutrition company founded in 1980 that sells weight-management, nutrition, and personal care products intended to support a healthy, active lifestyle. Considering the scope and extent of the Farm to Fork strategy as well as its impact on the future agri-food systems in Europe, Herbalife Nutrition would like to contribute to the strategy by sharing some considerations which are important from our point of view. Attached, you will find a document with our feedback to the Roadmap.
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Meeting with Christian Burgsmueller (Cabinet of Vice-President Cecilia Malmström), Maria Asenius (Cabinet of Vice-President Cecilia Malmström)

14 Feb 2019 · EU-US trade negotiations

Meeting with Dermot Ryan (Cabinet of Commissioner Phil Hogan)

14 Feb 2019 · EU grown plant proteins regulations