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Seldia - The European Direct Selling Association

Seldia

Seldia's role is to represent all forms of direct selling in Europe, and to foster an environment allowing all responsible direct selling company to develop and grow.

Lobbying Activity

Response to Update of EU rules on audiovisual media services

19 Dec 2025

Seldia welcomes the opportunity to contribute to the call for evidence on the evaluation and update of the Audiovisual Media Services Directive (AVMSD). We acknowledge that the audiovisual media ecosystem has undergone significant changes since its last revision. However, we believe that the AVMSD remains fit for purpose. To adapt the current legal framework to market evolution, non-legislative interventions should first be explored. Non-binding guidance, combined with effective enforcement, should remain the preferred tool to promote legal certainty and consistent interpretation. Legislative intervention should be reserved for addressing clearly identified gaps or unregulated issues, where such action is necessary, proportionate, and supported by robust empirical evidence and data. Influencer marketing is covered by a comprehensive legal framework, complemented by soft-law instruments, self-regulatory initiatives, training, and certifications. However, as not all Member States have followed the same approach, we recommend developing clear and simple guidelines on influencer marketing to achieve harmonisation (For more information see our position paper).
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Meeting with Laura Ballarín Cereza (Member of the European Parliament)

4 Dec 2025 · Direct selling, SMEs and protection of minors

Response to Digital Fairness Act

24 Oct 2025

At Seldia, we are committed to supporting the EUs consumer policy objectives. However, we consider that the current EU consumer protection framework is fit for purpose, and that ineffective enforcement remains the main concern. We therefore believe that the key to improving consumer protection lies in the robust enforcement of existing legislation, which should be achieved mainly through the revision of the Consumer Protection Cooperation Regulation. It is also essential to preserve the principle-based nature of the Unfair Commercial Practices Directive. Non-binding guidance should remain the preferred tool to promote legal certainty and consistent interpretation, while legislative intervention should be reserved for regulating gaps or unaddressed issues that are clearly necessary and proportionate and substantiated with strong empirical evidence and data. Furthermore, as a series of new legislative acts were adopted during the previous mandate, it is important to assess their effectiveness before introducing new rules (For more information see our position paper).
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Meeting with Nikola Minchev (Member of the European Parliament)

8 Oct 2025 · Exchange of views

Meeting with Ernő Schaller-Baross (Member of the European Parliament)

8 Oct 2025 · Protection of minors online

Meeting with Giusi Princi (Member of the European Parliament)

8 Oct 2025 · Meeting with Seldia

Meeting with Pablo Arias Echeverría (Member of the European Parliament) and European Federation of Associations of Health Product Manufacturers and Food Supplements Europe

3 Oct 2025 · Protection of minors online

Meeting with Radan Kanev (Member of the European Parliament)

3 Oct 2025 · Food Supplements and Health

Response to Consumer Agenda 2025-2030 and Action Plan on Consumers in the Single Market

29 Aug 2025

Seldia welcomes the opportunity to provide input to the Call for evidence on Consumer Agenda 2025-2030 and action plan on consumers in the Single Market. At Seldia, we are committed to supporting the EUs consumer policy objectives. However, we firmly believe that the key to improving consumer protection lies in the robust enforcement of existing legislation, which should be achieved through the revision of the Consumer Protection Cooperation Regulation. Additional rules should only regulate gaps or unaddressed issues that are clearly necessary and proportionate. We also urge the Commission to continue prioritising simplification and the reduction of administrative burdens, particularly where obligations are duplicative. In addition, the success of the green transition depends on harmonised rules on labelling and coherent implementation of digital tools such as the Digital Product Passport.
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Meeting with Joanna Scheuring-Wielgus (Member of the European Parliament) and Herbalife Europe Limited

8 May 2025 · Priorities regarding SMEs

Meeting with Letizia Moratti (Member of the European Parliament)

7 May 2025 · industrial policy

Meeting with Dirk Gotink (Member of the European Parliament)

7 May 2025 · Direct Selling sector

Meeting with Roman Haider (Member of the European Parliament) and Herbalife Europe Limited

7 May 2025 · SMEs

Meeting with Svenja Hahn (Member of the European Parliament) and BUSINESSEUROPE and

29 Jan 2025 · Renew Europe Stakeholder Roundtable: “Elevator Pitch for Better Single Market Rules”

Response to Fitness Check of EU consumer law on digital fairness

14 Jun 2022

Currently, there are a number of consumer protection legal instruments applicable to the digital environment.These include the Unfair Commercial Practices Directive (UCPD), the Consumer Rights Directive, the Omnibus Directive, the recently updated guidelines on the EU Consumer law but also the Digital Services Act, the General Data Protection Regulation and the e-privacy Directive. Seldia believes that the Commission should carefully assess if any problems faced by consumers online have emerged due to the ineffective enforcement of currently applicable rules. Another important parameter to consider in the upcoming review process is the existence of self and co-regulatory frameworks and their effectiveness in improving compliance of businesses with EU. You can find attached our position paper.
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Meeting with Thierry Breton (Commissioner) and EuroCommerce and

15 Apr 2021 · Skills roundtable with the retail sector

Meeting with Nicolas Schmit (Commissioner) and

15 Apr 2021 · Pact for skills roundtable with the retail sector.

Response to Revision of the Vertical Block Exemption Regulation

20 Nov 2020

Seldia welcomes the European Commission’s inception impact assessment on the review of the VBER. We believe that the policy options outlined in the impact assessment paper reflect well the results of the in-depth evaluation carried out by the European Commission, as presented in its Staff Working document of 8 September 2020. While we continue to believe that VBER and VGL are still very relevant and useful legal instruments, we welcome the fact that the Commission is considering certain targeted changes to the EU rules within the specific areas identified by the evaluation, with the aim of improving legal certainty and strengthening enforcement of the relevant rules. Regarding more specific comments, please see our document attached.
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Response to Targeted revision of EU consumer law directives

15 Jun 2018

Our feedback is provided in detail in the Seldia position paper attached.
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Meeting with Eduard Hulicius (Cabinet of Commissioner Věra Jourová) and EuroCommerce and Direct Selling Europe

26 Mar 2018 · Door-step sales and the New deal for consumers

Meeting with Jasmin Battista (Cabinet of Vice-President Andrus Ansip), Kamila Kloc (Cabinet of Vice-President Andrus Ansip)

20 Apr 2015 · Direct selling, links with e-commerce

Meeting with Eduard Hulicius (Cabinet of Commissioner Věra Jourová)

20 Feb 2015 · Direct selling and unfair commercial practices