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Schibsted

Schibsted is a Nordic media group with publishing activities in Norway and Sweden.

Lobbying Activity

Meeting with Eero Heinäluoma (Member of the European Parliament)

28 Jan 2026 · Digital Omnibus

Meeting with Tomas Tobé (Member of the European Parliament)

5 Dec 2025 · Digital Policy

Meeting with Evin Incir (Member of the European Parliament)

4 Dec 2025 · Discussion on Digital Omnibus

Meeting with Werner Stengg (Cabinet of Executive Vice-President Henna Virkkunen)

13 Oct 2025 · Digital Policy

Schibsted calls for realistic rules on political advertisement labels

28 May 2025
Topic — Consultation on technical specifications for transparency labels and notices in political advertising.
Message — The organization requests that advertisers, not publishers, bear responsibility for identifying political ads and providing campaign data. They also seek the removal of louder audio label requirements and more flexible financial reporting timelines.123
Why — This would shield media publishers from legal liabilities and heavy technical compliance burdens.45
Impact — Voters lose access to real-time financial precision and upfront warnings about personal data usage.67
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Meeting with Marie-Helene Boulanger (Head of Unit Justice and Consumers) and EBU-UER (European Broadcasting Union) and

22 May 2025 · Consultation of media representatives and associations in the context of the preparation of the upcoming European Democracy Shield (“focus group”).

Meeting with Axel Voss (Member of the European Parliament, Rapporteur) and Google and

6 May 2025 · Copyright and generative AI

Meeting with Johan Danielsson (Member of the European Parliament) and Classifieds Marketplaces Europe

30 Apr 2025 · ELV-förordningen och hobbymarknaden för bildelar

Meeting with Mika Aaltola (Member of the European Parliament) and Konrad-Adenauer-Stiftung and SSAB AB

8 Apr 2025 · EU Affairs

Meeting with Henna Virkkunen (Executive Vice-President) and

8 Apr 2025 · Exchange of view media policy

Meeting with Egelyn Braun (Cabinet of Commissioner Michael McGrath), Simona Constantin (Cabinet of Commissioner Michael McGrath)

7 Apr 2025 · Exchange of views on the forthcoming Digital Fairness Act and the forthcoming Democracy Shield

Meeting with Emmanuelle Du Chalard (Head of Unit Communications Networks, Content and Technology)

19 Mar 2025 · Exchange of views on copyright and AI

Meeting with Tomas Tobé (Member of the European Parliament, Rapporteur)

19 Mar 2025 · European Democracy Shield

Meeting with Evin Incir (Member of the European Parliament)

19 Mar 2025 · Media freedom

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and EuroCommerce and

4 Mar 2025 · Code of Conduct on Online Advertising – Workshop 1

Meeting with Abir Al-Sahlani (Member of the European Parliament)

30 Jan 2025 · Editorial media in the EU

Meeting with Jördis Ferroli (Cabinet of Commissioner Michael McGrath)

29 Jan 2025 · European Media Freedom Act (EMFA)

Meeting with Alice Kuhnke (Member of the European Parliament)

10 Dec 2024 · Media Freedom

Meeting with Sabine Verheyen (Member of the European Parliament)

11 Nov 2024 · Media Policy

Meeting with Nikola Minchev (Member of the European Parliament)

7 Nov 2024 · Meeting

Meeting with Pekka Toveri (Member of the European Parliament)

7 Nov 2024 · Current Topics in Media Industry

Meeting with Alice Teodorescu Måwe (Member of the European Parliament)

15 Oct 2024 · Media freedom

Meeting with Morten Løkkegaard (Member of the European Parliament)

15 Oct 2024 · EU legislation impacting the media sector in the upcoming period

Meeting with Anna-Maja Henriksson (Member of the European Parliament)

15 Oct 2024 · Media policy

Meeting with Adnan Dibrani (Member of the European Parliament)

25 Sept 2024 · Mediepolitik och sociala medier

Meeting with Arba Kokalari (Member of the European Parliament)

25 Sept 2024 · Digital policy and media policy

Meeting with Alice Kuhnke (Member of the European Parliament)

25 Sept 2024 · Media Freedom

Meeting with Marie Frenay (Cabinet of Vice-President Věra Jourová)

23 Sept 2024 · media freedom

Meeting with Werner Stengg (Cabinet of Executive Vice-President Margrethe Vestager)

3 Jul 2024 · Presentation of the company

Meeting with Marie Frenay (Cabinet of Vice-President Věra Jourová)

2 Jul 2024 · European Media Freedom act

Meeting with Thierry Breton (Commissioner) and

6 Mar 2024 · Platform regulation

Meeting with Didier Reynders (Commissioner) and

6 Mar 2024 · GDPR, consumers

Nordic media group Schibsted urges more practical GDPR enforcement

7 Feb 2024
Topic — The European Commission is reviewing the application of the General Data Protection Regulation.
Message — Schibsted believes reopening the GDPR is not necessary, but calls for improvements in its enforcement. They request that authorities focus on facilitating practical compliance and return to a risk-based approach. Additionally, they argue the outdated ePrivacy rules should be repealed to ensure legal consistency.123
Why — This would reduce administrative burdens and simplify compliance across their multiple digital brands.45
Impact — Privacy advocates may see the repeal of ePrivacy rules as weakening digital consent protections.6
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Meeting with Sirpa Pietikäinen (Member of the European Parliament)

30 Jan 2024 · Relevant EU policies

Meeting with Axel Voss (Member of the European Parliament, Shadow rapporteur) and Sony Music Entertainment and Rettighedsalliancen/Danish Rights Alliance

8 Nov 2023 · AI in the creative sector

Meeting with Marie Frenay (Cabinet of Vice-President Věra Jourová), Werner Stengg (Cabinet of Vice-President Věra Jourová)

7 Sept 2023 · European Media Freedom Act, artificial intelligence

Meeting with Irena Joveva (Member of the European Parliament, Shadow rapporteur)

30 Aug 2023 · European media freedom Act

Meeting with Eleonora Ocello (Cabinet of Commissioner Thierry Breton)

8 May 2023 · DSA and EMFA

Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen)

21 Mar 2023 · To exchange views on Digital Services Act and the Digital Markets Act as well as discuss the European digital policy roadmap.

Schibsted Urges Focus on Big Tech Over New GDPR Rules

14 Mar 2023
Topic — This initiative aims to streamline cooperation between national authorities enforcing the GDPR.
Message — Schibsted argues that authorities should improve collaboration before introducing new laws. They oppose giving complainants more rights, suggesting this could lead to subjective legal interpretations. Furthermore, they believe enforcement should focus on global tech giants that set industry standards.123
Why — Balanced regulatory guidance prevents the application of overly strict rules by the most purist authorities.4
Impact — Civil society groups would have fewer opportunities to participate directly in regulatory investigations.5
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Meeting with Petra Kammerevert (Member of the European Parliament)

2 Feb 2023 · Media Freedom Act

Meeting with Heléne Fritzon (Member of the European Parliament)

2 Feb 2023 · Schibsted om mediefrihetsakten

Meeting with Andrus Ansip (Member of the European Parliament, Shadow rapporteur)

31 Jan 2023 · Media Freedom Act

Meeting with Věra Jourová (Vice-President)

23 Jan 2023 · European Media Freedom Act, Tech&Media

Meeting with Lucrezia Busa (Cabinet of Commissioner Didier Reynders)

17 Jan 2023 · data protection

Meeting with Malin Björk (Member of the European Parliament)

10 Jan 2023 · European Media Act

Schibsted urges EU to protect publisher editorial control

21 Dec 2022
Topic — The consultation seeks to ensure media pluralism and independence within the European single market.
Message — Schibsted requests that media freedom principles remain non-binding without EU-level enforcement. They demand that the law explicitly recognize a publisher's right to set the editorial line.12
Why — Limiting the media board's oversight prevents regulatory delays during corporate mergers and acquisitions.3
Impact — Large tech platforms face stricter limitations on their ability to moderate or restrict news content.4
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Meeting with Marie Frenay (Cabinet of Vice-President Věra Jourová)

15 Dec 2022 · European Media Freedom Act

Meeting with Andrus Ansip (Member of the European Parliament)

1 Dec 2022 · Ecodesign, media related topics

Meeting with Malin Björk (Member of the European Parliament, Shadow rapporteur)

10 Oct 2022 · eco-design

Meeting with Michele Piergiovanni (Cabinet of Executive Vice-President Margrethe Vestager), Penelope Papandropoulos (Cabinet of Executive Vice-President Margrethe Vestager)

30 Mar 2022 · DMA, Market Definition Notice

Meeting with Agnieszka Skonieczna (Cabinet of Commissioner Thierry Breton)

30 Mar 2022 · Media Freedom Act

Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen)

4 Oct 2021 · Digital issues

Meeting with Gints Freimanis (Cabinet of Executive Vice-President Valdis Dombrovskis) and Fleishman-Hillard and

16 Jun 2021 · Digital levy

Response to Guidance on tackling disinformation

29 Apr 2021

Schibsted is submitting some initial feedback to the Commission's roadmap on the future guidance for strengthening the Code of Practice on Disinformation. Although we fully understand the challenges with disinformation and the impact such content may have on our societies, we are extremely sceptical of the Commission’s intention to create a “true co-regulatory instrument”. Schibsted cannot accept any kind of sanctions linked to content that is NOT illegal, although it may be in the form of harmful disinformation. All forms of public sanctions, directly or indirectly aimed at legal content, would constitute a restriction of freedom of expression. However, it may be acceptable to increase transparency and reporting requirements related to the guidelines contained in CoP. Based on our experiences with national press-ethical systems, we believe that self-regulation is best placed to regulate legal content. We call on the Commission to continue facilitating a self-regulatory approach for disinformation rather than moving towards co-regulation that would have far greater implications for freedom of expression and would lead to national discrepancies. We therefore think that the Commission should facilitate the development of the Code of Practice together with the social networks and not leave it to national authorities or their EU organisations. We understand the rationale behind developing the mechanisms around finding and financing disinformation, but would caution against any measures that require defining what is disinformation in a co-regulatory code. Any definition that would be interpreted by national authorities could lead to fragmentation and arbitrary and politically motivated assessments. In particular we are worried that disinformation would be interpreted and assessed by social networks in relation to editorial content or that having national media authorities scrutinize the Code of Practice could have spill-over effects on editorial content by national publishers. Editorial content is already regulated on national level by constitutional laws, press-ethical systems and the editor-in-chief of the publication is ultimately liable for the content. Social networks should not be able to take down editorial content based on their terms and conditions or any code that they may be signatories of and therefore it is of utmost importance that an updated Code of Practice includes an exemption of editorial content from its scope. It is therefore important that the Code of practice is scrutinized on EU level by the EU Commission as it is today. This is just as important as supervision in relation to illegal content should take place at national level. The signatories of the code are mainly global social networks and disinformation is a global and EU-wide challenge that can only be dealt with on EU level. We would therefore conclude that the guidance of the Code of Practice should lead to an updated self-regulatory framework that is scrutinized by the EU Commission.
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Meeting with Daniel Braun (Cabinet of Vice-President Věra Jourová), Marie Frenay (Cabinet of Vice-President Věra Jourová), Wojtek Talko (Cabinet of Vice-President Věra Jourová)

28 Apr 2021 · Code of Practice on Disinformation

Meeting with Michele Piergiovanni (Cabinet of Executive Vice-President Margrethe Vestager), Penelope Papandropoulos (Cabinet of Executive Vice-President Margrethe Vestager) and

9 Feb 2021 · DMA

Meeting with Christiane Canenbley (Cabinet of Executive Vice-President Margrethe Vestager), Michele Piergiovanni (Cabinet of Executive Vice-President Margrethe Vestager) and

25 Jan 2021 · Commission’s priorities for digital and industrial policy in 2021

Meeting with Thierry Breton (Commissioner) and

2 Dec 2020 · Roundtable with platforms on DSA and DMA

Meeting with Lucrezia Busa (Cabinet of Commissioner Didier Reynders)

23 Nov 2020 · Digital Services Act, Digital Markets Act

Meeting with Werner Stengg (Cabinet of Executive Vice-President Margrethe Vestager)

12 Nov 2020 · Digital Markets Act

Meeting with Wojtek Talko (Cabinet of Vice-President Věra Jourová)

9 Nov 2020 · European Democracy Action Plan

Meeting with Filomena Chirico (Cabinet of Commissioner Thierry Breton)

27 Oct 2020 · DSA

Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen)

19 Oct 2020 · Digital issues

Meeting with Werner Stengg (Cabinet of Executive Vice-President Margrethe Vestager)

6 Oct 2020 · To discuss Digital Markets Act

Meeting with Daniel Braun (Cabinet of Vice-President Věra Jourová), Marie Frenay (Cabinet of Vice-President Věra Jourová)

8 Jul 2020 · Freedom of speech online, DSA

Meeting with Thierry Breton (Commissioner) and

17 Apr 2020 · Economic impact of COVID-19

Meeting with Marie Frenay (Cabinet of Vice-President Andrus Ansip), Stig Joergen Gren (Cabinet of Vice-President Andrus Ansip), Tauno Tohk (Cabinet of Vice-President Andrus Ansip)

24 Apr 2019 · Disinformation, liability of platforms, next MFF, media, research and innovation

Meeting with Roberto Viola (Director-General Communications Networks, Content and Technology)

24 Apr 2019 · Media industry in Europe

Meeting with Laure Chapuis-Kombos (Cabinet of Vice-President Andrus Ansip)

29 Jun 2017 · e-privacy