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Zalando SE

Zalando is Europe's leading online fashion and lifestyle platform, serving 52 million customers across 25 markets.

Lobbying Activity

Meeting with Dóra Dávid (Member of the European Parliament)

28 Jan 2026 · Digital Fairness Act, digital omnibus

Meeting with Jeannette Baljeu (Member of the European Parliament, Shadow rapporteur)

11 Dec 2025 · EPR, UCC

Meeting with Birgit Sippel (Member of the European Parliament) and European Digital Rights and

4 Dec 2025 · Digital Omnibus & Privacy: From Simplification to Smart Regulation Policy Breakfast

Meeting with Adam Jarubas (Member of the European Parliament)

24 Nov 2025 · DFA and Digital Omnibus

Meeting with Henna Virkkunen (Executive Vice-President) and

20 Nov 2025 · Scaling up in Europe

Meeting with Charlotte Merlier (Cabinet of Commissioner Maroš Šefčovič) and H M Hennes Mauritz AB and

19 Nov 2025 · Customs Union Reform, e-commerce

Meeting with Pablo Arias Echeverría (Member of the European Parliament)

12 Nov 2025 · upcoming EU digital legislation(Digital Fairness Act) and Digital Omnibus

Meeting with Matthias Petschke (Director Taxation and Customs Union) and

7 Nov 2025 · Online meeting - E-Commerce aspects of the Customs Reform

Meeting with Andreas Schwab (Member of the European Parliament) and Booking.com B.V. and

5 Nov 2025 · Digital omnibus

Meeting with Michał Kobosko (Member of the European Parliament)

29 Oct 2025 · Digital Fairness Act, minors protection, EU competitiveness, digital sovereignty

Meeting with Aura Salla (Member of the European Parliament)

22 Oct 2025 · Digital Omnibus and Digital Fairness Act

Meeting with Christian Doleschal (Member of the European Parliament)

21 Oct 2025 · Digitalomnibus

Meeting with Aurel Ciobanu-Dordea (Director Environment) and H M Hennes Mauritz AB and European Branded Clothing Association

4 Sept 2025 · Exchange of views on the French draft law on ‘reducing the environmental impact of the textile industry’ that was notified on 27 June 2025 to the Commission via the TRIS procedure

Meeting with Egelyn Braun (Cabinet of Commissioner Michael McGrath)

25 Jun 2025 · Exchange of views on the forthcoming Digital Fairness Act

Meeting with Bjoern Juretzki (Head of Unit Communications Networks, Content and Technology)

25 Jun 2025 · Discussion about the Data Union Strategy, ePrivacy and privacy-enhancing technologies

Meeting with Jessika Roswall (Commissioner) and

2 Jun 2025 · Textiles

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and Bureau Européen des Unions de Consommateurs and

19 Mar 2025 · Code of Conduct on Online Advertising – Workshop 4

Meeting with Dirk Gotink (Member of the European Parliament)

18 Mar 2025 · e-commerce, EU customs and VAT legislation

Meeting with Hanna Anttilainen (Cabinet of Executive Vice-President Stéphane Séjourné), Valentina Schaumburger (Cabinet of Executive Vice-President Stéphane Séjourné)

17 Mar 2025 · Waste Framework Directive – concerns for online retail

Meeting with Piotr Müller (Member of the European Parliament)

19 Feb 2025 · The Single Market Strategy

Meeting with Rita Wezenbeek (Director Communications Networks, Content and Technology) and

11 Feb 2025 · Opening Session: DSA roundtable discussions on online advertising (Article 46 DSA)

Meeting with Olivier Micol (Head of Unit Justice and Consumers)

6 Feb 2025 · Exchange of views on the implementation of the General Data Protection Regulation (GDPR)

Meeting with Sergey Lagodinsky (Member of the European Parliament)

17 Jan 2025 · Exchange of views

Zalando Warns EU Data Rules Risk Exposing Trade Secrets

10 Dec 2024
Topic — New rules specifying how large platforms must share data with researchers.
Message — Zalando calls for limiting public data inventories to specific risk categories to protect trade secrets. They advocate for clear technical standards and a greater role for platforms in evaluating researcher requests. The company also suggests that mediation costs should be shared between parties.123
Why — This approach would lower compliance costs and safeguard proprietary data from competitors.45
Impact — Researchers might face restricted data access if inventories are limited to risk reports.6
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Meeting with Dirk Gotink (Member of the European Parliament, Rapporteur)

20 Nov 2024 · EU customs legislation, e-commerce

Meeting with Pascal Arimont (Member of the European Parliament)

13 Nov 2024 · Level playing fields for online markets

Meeting with Alexandra Geese (Member of the European Parliament)

11 Nov 2024 · Digital policies: Temu/Shein, sustainable fashion, DMA enforcement vs Google and Apple, intransparent online ads,

Meeting with Tomislav Sokol (Member of the European Parliament)

5 Nov 2024 · Consumer protection

Meeting with Adam Jarubas (Member of the European Parliament)

14 Oct 2024 · Sytuacja handlu elektronicznego w UE

Meeting with Mirosława Nykiel (Member of the European Parliament)

2 Oct 2024 · Introduction of activities of company in European perspective

Meeting with Aura Salla (Member of the European Parliament)

2 Oct 2024 · Introductory meeting, EU digital policy

Meeting with Svenja Hahn (Member of the European Parliament) and European Tech Alliance and

17 Sept 2024 · EU's Digital Policy

Meeting with Gints Freimanis (Cabinet of Executive Vice-President Valdis Dombrovskis) and European Tech Alliance and

12 Sept 2024 · E-commerce

Meeting with Michael Kauch (Member of the European Parliament)

28 May 2024 · General exchange

Meeting with Didier Reynders (Commissioner) and

6 Mar 2024 · GDPR, consumers

Meeting with Thierry Breton (Commissioner) and

6 Mar 2024 · Platform regulation

Meeting with Anna Cavazzini (Member of the European Parliament, Committee chair) and Apple Inc. and

23 Feb 2024 · Aktuelle Themen in der Europapolitik und Sachsen

Zalando urges EU to simplify content moderation reporting templates

23 Jan 2024
Topic — Proposed EU rules establishing mandatory templates for Digital Services Act transparency reports.
Message — Zalando requests the reporting template should ensure the highest level of adherence to the DSA. They ask to remove this obligation and report on a 6-months-basis instead. The company suggests adding an additional high-level category “Other” to classifications.123
Why — Simplifying requirements avoids a manual burden and the need for a complete revision of processes.45
Impact — Transparency efforts suffer as reporting is reduced to a 6-months-basis without granular monthly data.6
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Meeting with Anna Cavazzini (Member of the European Parliament, Shadow rapporteur) and Bureau Européen des Unions de Consommateurs and

7 Nov 2023 · Reform of the Union Customs Code

Response to Revision of EU rules on textile labelling

27 Sept 2023

Zalando is a leading European E-Commerce destination for fashion and lifestyle. Founded in Berlin in 2008, we service 51 million active customers in 25 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world-famous names to local labels. Zalando offers a one-stop fashion experience of inspiration, innovation, interaction and shopping. Thank you for giving the opportunity of sharing our thoughts on the revision of the textile labeling regulation. We would like to share our thoughts on various topics raised in the call for evidence: 1. Digital labelling: In the era of digitisation, we advocate for an analysis of the requirements from a consumer-centric perspective. This means a shift towards minimal information on physical labels, retaining only the essential details required to make a day-by-day purchasing decision. Additional information requirements that might be needed for a more thorough examination of product characteristics can be seamlessly accommodated through digital labelling. In this context, Zalando would insist on a complete mirroring between digital and physical info - meaning that whatever is on the physical label would need to be on the digital label too. This would allow e-commerce operators to have the same access to the information as physical sellers, thus enabling a level playing field in the sector. 2. Language-independent symbols or codes : Zalando totally supports this for single market reasons but also because shorter labels use less material. 3. Consistency with other proposals -sustainability/circularity label: this is not cleat what is meant here, in any case, this would need to be fully aligned with ESPR information requirements, but also the revision of the EU ecolabel. - We would also like to ensure that any organic/bio label is consistent with requirements under legislations such as the revision of the UCPD or the Green Claims Directive: 4. One last point would be on socially responsible production of textile and related products. This labelling requirement would better align with the industrys recognition and effort to enforce traceability on social aspects at the factory or industrial plant level rather than at the product level. This differentiation has been referenced by the European Parliament in other pieces of legislation that are more appropriate for the inclusion of this issue, namely the CSDDD.
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Meeting with Margrethe Vestager (Executive Vice-President) and

5 Jul 2023 · Digital Service Act

Meeting with Roberto Viola (Director-General Communications Networks, Content and Technology)

26 Jun 2023 · DSA / DMA

Meeting with Eleonora Ocello (Cabinet of Commissioner Thierry Breton), Valère Moutarlier (Cabinet of Commissioner Thierry Breton)

26 Jun 2023 · DSA

Meeting with Thierry Breton (Commissioner) and

20 Jun 2023 · DSA

Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen)

9 Jun 2023 · Application of DSA

Meeting with Eleonora Ocello (Cabinet of Commissioner Thierry Breton)

8 Jun 2023 · DSA

Meeting with Werner Stengg (Cabinet of Executive Vice-President Margrethe Vestager)

7 Jun 2023 · Digital Service Act.

Meeting with Mairead McGuinness (Commissioner) and EuroCommerce and

28 Feb 2023 · round-table on digital euro

Meeting with Pernille Weiss-Ehler (Member of the European Parliament, Shadow rapporteur)

13 Jan 2023 · Strategy for Sustainable and Circular Textiles

Meeting with Adriana Maldonado López (Member of the European Parliament, Shadow rapporteur for opinion)

10 Nov 2022 · Reglamento de Ecodiseño

Meeting with Virginijus Sinkevičius (Commissioner) and

7 Oct 2022 · To exchange on the commitments of the EU Strategy for Sustainable and Circular Textiles, including sustainability and information requirements for textiles, tackling green-washing and promoting circular business models

Meeting with Biljana Borzan (Member of the European Parliament, Rapporteur) and Booking.com B.V.

6 Sept 2022 · Empowering consumers for the green transition

Response to EU Competition law – revision of the market definition notice

14 Feb 2022

Zalando believes 3 elements could be clarified in view of digital and market developments. 1) The role of indicators with business relevance in the online sector, complementing market shares, should be considered, particularly time spent by end users on platforms. 2) A distinction between online and offline retail markets appears increasingly inadequate. 3) The market definition in relation to marketplaces needs further clarification. 1) The time spent by consumers on online platforms is a relevant indicator when defining markets and identifying market power in the digital era. A high Total Consumer Time (TCT) implies that a provider captures significant attention from its users. In turn, the users’ attention drives a platform’s value for investors, business partners, advertisers, etc. The large asymmetries in TCT illustrate the structural imbalance between, on the one hand, online ecosystems attracting users attention through a variety of offers (e.g. social network, search engine etc.) which are ultimately not the products or services they sell, and on the other hand digital actors offering services or products against remuneration and measuring success through traditional KPIs (units sold, revenue, margin) rather than maximizing TCT (see discussion paper on TCT by DICE, https://www.dice.hhu.de/fileadmin/redaktion/Fakultaeten/Wirtschaftswissenschaftliche_Fakultaet/DICE/Discussion_Paper/369_Go__sser_Gu__rer_Haucap_et_al..p). 2) Since 1997, digitalization, the rise of e-commerce and changing consumer habits have transformed the retail market. Today, e-shops by brands, online retailers and marketplaces compete with each other, and with brick-and-mortar stores. The competitive constraints of online services on traditional services, and vice versa, should be taken into account when defining the relevant market. In detail, considering that the range of products and services is now mostly identical and that price levels are increasingly uniform, a general distinction between online and offline retail appears artificial. Brands or retailers follow omni-channel strategies. More brick-and-mortar stores go online to sell their products or use online platforms to attract customers’ attention. As a result, the line between products that were previously only available offline and products that were (also) available online now longer exists, except in particular cases. This increasing amalgamation of the online and offline markets also meets customer needs: they value flexibility and want access to the entire available product range. Customers do not differentiate between shopping online or offline; both exist side by side and complement each other. 3) Guidance regarding the definition of two or multi-sided markets would be useful on 3 points: - Whether multiple markets (one for each side of the platform) or a single market (encompassing both sides of the platform) should be defined. Even if a single market encompassing all customer groups was defined, the analysis should appropriately account for inter-dependencies such as indirect network effects and for all competitive forces on each side of the market. Failing to consider these effects would create a risk to misidentify the competitive dynamics on a particular market and miss the ‘full picture’. - Whether and how the SSNIP test can be applied to multi-sided platforms. Conducting the SSNIP test only to one side of a platform could lead to misleading results as a company might also be constrained by the behavior of users on the other side of the platform. An increase in price for one user group affects not only this group but, due to indirect network effects, also other groups being active on the platform. Equally importantly, the SSNIP test is of little use in markets where no monetary price is paid. - The adequate method to calculate market shares in digital markets, noting in particular that digital markets are dynamic markets and static market shares can be misleading.
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Meeting with Axel Voss (Member of the European Parliament)

6 Sept 2021 · Artificial Intelligence

Meeting with Gints Freimanis (Cabinet of Executive Vice-President Valdis Dombrovskis) and Fleishman-Hillard and

16 Jun 2021 · Digital levy

Meeting with Michele Piergiovanni (Cabinet of Executive Vice-President Margrethe Vestager), Penelope Papandropoulos (Cabinet of Executive Vice-President Margrethe Vestager) and

9 Feb 2021 · DMA

Meeting with Werner Stengg (Cabinet of Executive Vice-President Margrethe Vestager)

4 Dec 2020 · DMA

Meeting with Thierry Breton (Commissioner) and

2 Dec 2020 · Roundtable with platforms on DSA and DMA

Meeting with Filomena Chirico (Cabinet of Commissioner Thierry Breton)

10 Nov 2020 · DSA and DMA

Response to Empowering the consumer for the green transition

1 Sept 2020

Please find the position of Zalando SE in the attached document.
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Meeting with Thierry Breton (Commissioner) and

30 Apr 2020 · Impact of covid on e-commerce ecosystem

Meeting with Johannes Haenicke (Cabinet of Vice-President Günther Oettinger)

21 Feb 2019 · European policy in general

Meeting with Eric Peters (Cabinet of Commissioner Mariya Gabriel)

8 Mar 2018 · Platform to Business

Meeting with Anna Herold (Digital Economy)

5 Oct 2016 · Platforms

Meeting with Kilian Gross (Digital Economy)

26 Apr 2016 · DSM

Meeting with Andrus Ansip (Vice-President) and

25 Apr 2016 · Tech skills, data protection, platforms, geo-blocking, payment systems

Meeting with Věra Jourová (Commissioner) and

25 Apr 2016 · DSM agenda (digital contracts, geoblocking)