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Cycling Industries Europe

CIE

Cycling Industries Europe is a trade association representing the cycling industry to promote growth and sustainability.

Lobbying Activity

Meeting with François Kalfon (Member of the European Parliament)

23 Jan 2026 · Verdissement des flottes

Meeting with Célia Dejond (Cabinet of Commissioner Wopke Hoekstra), Myriam Jans (Cabinet of Commissioner Wopke Hoekstra)

16 Jan 2026 · Clean transition in the EU and place of the bicycle in the value chain Possible event organisation with the Commissioner

Meeting with Martine Kemp (Member of the European Parliament)

13 Jan 2026 · Green Corporate Fleets

Meeting with Ana Vasconcelos (Member of the European Parliament)

4 Dec 2025 · Cycling upcoming policies

Meeting with Gabriele Giudice (Cabinet of Executive Vice-President Raffaele Fitto) and European Cyclists' Federation

21 Nov 2025 · State of the EU cycling sector and bike adoption

Meeting with Roberts Zīle (Member of the European Parliament)

13 Nov 2025 · European cycling industry

Meeting with Daniel Attard (Member of the European Parliament, Rapporteur) and European Cyclists' Federation

30 Oct 2025 · Sustainable Tourism

Meeting with François Kalfon (Member of the European Parliament) and European Cyclists' Federation and JobRad Holding SE

3 Oct 2025 · Verdissement des flottes & Financement

Meeting with François Kalfon (Member of the European Parliament) and European Cyclists' Federation and JobRad Holding SE

25 Sept 2025 · Verdissement des flottes & Financement

Meeting with Beatriz Yordi (Director Climate Action)

26 Aug 2025 · Corporate and Social Bike Leasing to incentivise the use of active mobility in the EU

Meeting with Isabelle Vandoorne (Acting Head of Unit Mobility and Transport) and European Cyclists' Federation and JobRad Holding SE

14 May 2025 · Exchange of views on progress related to implementation of the European Declaration on Cycling with particular focus on bike leasing

Response to EU Start-up and Scale-up Strategy

17 Mar 2025

Cycling Industries Europe (CIE) welcomes the EU Start-up and Scale-up Strategy and highlights cycling as a strategic sector for mobility, industrial growth, and sustainability, in line with the EU Declaration on Cycling. The cycling industry is rapidly growing in innovation, manufacturing, and services, yet start-ups and scale-ups face significant barriers that limit their ability to thrive in Europe. Key Challenges Faced by Cycling Start-ups and Scale-ups are: - Limited Access to Finance Cycling innovation is often overlooked in deep tech and clean tech funding, restricting access to EU programs. - Regulatory Barriers & Market Access Issues Fragmented national rules and limited public procurement opportunities hinder growth. - Reshoring Challenges Momentum to bring bicycle production back to Europe needs better policy and financial backing. - Infrastructure Gaps & Lack of R&D Support Unlike other mobility sectors, cycling lacks dedicated testbeds, industry clusters, and data-sharing frameworks. Our key policy recommendations: 1. Boost EU Funding & Recognition Classify cycling technology as deep tech/clean tech and create a dedicated EU cycling innovation fund. 2. Support European Bicycle Manufacturing Align with reshoring efforts, provide investment incentives, and strengthen EU supply chains. 3. Improve Market Access Ensure fair access to public procurement and harmonize cycling-related regulations across Member States. 4. Invest in R&D and Infrastructure Establish cycling innovation hubs and expand safe cycling infrastructure to support start-up growth. 5. Foster Talent & Collaboration Expand partnerships with EIT Urban Mobility, universities, and industry stakeholders. By addressing these challenges, the EU can unlock the full potential of cycling innovation, reindustrialize the European bicycle sector, and support green economic growth, public health, and mobility goals. We look forward to continued engagement with the European Commission to ensure cycling start-ups and scale-ups receive the recognition and support they need to thrive. This is a summary of our response, which is included as an attachment to this submission.
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Meeting with Kris Van Dijck (Member of the European Parliament)

6 Nov 2024 · Added value of the cycling industry in the EU

Meeting with Magda Kopczynska (Director-General Mobility and Transport)

4 Oct 2023 · Introductory meeting

Response to European Critical Raw Materials Act

25 Nov 2022

As the voice of the cycling industry in Europe with 100 corporate members, Cycling Industries Europe (CIE) welcomes the European Commissions intention to publish a European Critical Raw Materials Act and subscribes to the objectives set out in the Inception Impact Assessment document. We fully agree with the diagnosis which has led the European Commission to step up its policy work on critical raw materials: access to a diversified and sustainable supply of critical raw materials will be essential to meet the objectives of the Green Deal. We would add that the EU will not meet its ambitious climate objectives without a comprehensive strategy to grow cycling as a resilient, digital and sustainable industry in Europe as well as a mobility service. The EU Critical Raw Materials Act needs to facilitate and accelerate the trend towards re-shoring the cycling industry in Europe by ensuring that a stable and predictable supply of raw materials will be available for the assembly of bicycles and e-bikes and the production of key components such as frames, batteries and e-drives. A level-playing field for access to raw materials is essential to realise this. CIE wishes to provide more detailed comments, available as an attached response to this consultation, aiming to contextualise the importance of the EU Critical Raw Materials Act for the cycling industry and to align cycling growth projections with key considerations for the conception of future policy work and legislation
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Meeting with Daniel Mes (Cabinet of Executive Vice-President Frans Timmermans)

16 Sept 2022 · Work towards an EU Cycling Declaration

Meeting with Daniel Mes (Cabinet of Executive Vice-President Frans Timmermans)

28 Mar 2022 · Ecosystem for electric mobility including electric bikes

Response to Revision of the Intelligent Transport Systems Directive

18 Mar 2022

CIE welcomes the European Commission’s revision of the ITS Directive and supports efforts to facilitate more efficient deployment and use of ITS solutions. However, we see that the proposed revision does not address crucial areas in the deployment of ITS technologies for active mobility, in particular cycling. The newly introduced mandatory requirements of various data types (Annex III) seem to focus specifically on motorised traffic (“types of data for regulations and restrictions” and “state of the network”), omitting cycling altogether. In addition, the required data in Annex III does not include VRU dynamics and accidents, which should be assessed and addressed to improve road safety for these road users. It is important that the proposed revision to the ITS Directive is in-sync with other EC proposals, notably the Urban Mobility Package. While we support the EC for its ambitions outlined within the Urban Mobility Package, we have not seen this translated into the proposed revision to the ITS Directive. This lack of mandatory requirements for cycling will mean that the goals and measures of the Urban Mobility Package will attract less priority. CIE therefore considers that the proposed ITS Directive should more closely adhere to the Urban Mobility Package in order to ensure greater complementarity in vision between these two important policy documents. There should also be explicit references to active mobility and cycling in the ITS Directive (particularly in Annex III on required data types), which would give greater confidence that cycling will be accounted for in the implementation of the revised ITS Directive. With regards to CCAM, which is mentioned extensively throughout the proposed revision, there is a noticeable lack of any reference of standards to protect cyclists or the wider community of vulnerable road users, with safety actions referring only to the safety of drivers and the implications of traffic disruption. This should be remedied with specific considerations to improve the safety of VRUs. Lastly, the revised Multi-Modal Transport Information Services (MMTI) Delegated Regulation should make cycling and walking data sets mandatory. This list, as well as other measures that can be taken in implementing the reviewed ITS Directive, are fully articulated at the end of this document. The world of mobility is changing. Supported by the EU’s measures laid out in the European Green Deal, the EU Sustainable and Smart Mobility Strategy, and the Urban Mobility Framework, more and more people are choosing bicycles for environmental and health reasons. The new ITS directive must take this into account and be ready for the future. The explicit inclusion of bicycles and cycling within the proposed review of the ITS Directive would be beneficial for the cycling industry and society overall.
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Response to New EU urban mobility framework

21 May 2021

Cycling Industries Europe welcomes the revision of the EU’s current policy framework for Member States, regions and cities to develop accessible, inclusive, smart, resilient and zero-emission urban mobility to achieve EU climate and transport policy objectives and targets. More cycling across the EU is by far the most effective measure to fast-track the EU Green Deal targets. There is no conceivable way for the EU to achieve a 90% reduction in transport emissions without a major shift towards more cycling. In the period to 2030 cycling will deliver a fast start to the EU Green Deal, building on the rapid transition to cycling already seen in the COVID19 recovery. EU’s new urban mobility framework needs to commit to cycling with ambitious targets, effective policies and substantial funding for investments in safe, high quality cycling infrastructure in all EU urban areas and to address barriers to uptake of cycling including affordability of new technologies, especially in EU countries with low (e-)bike uptake. For the Coordination of all cycling related actions the EU should develop a genuine European Commission EU Cycling Strategy. Specific cycling actions should include: 1) funding at least €6bn in investments in, high quality cycling infrastructure in the 2021-27 MFF; 2) Making access to EU funding for safe and attractive transport infrastructure conditional on the implementation of Sustainable Urban Mobility Plans (SUMPs) and the collection of urban mobility data; 3) A centralised €5.5 bn EU E-bike Access Fund that will make the benefits of e-bikes available in all countries in the EU and stimulate further job creation; 4) In all EU funding relating to road transport cycling must be treated as part of the private road mobility system with the automotive sector, with no exclusion of cycling from any EU road transport funding or urban mobility policy instruments. See full text in the attachement.
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Meeting with Daniel Mes (Cabinet of Executive Vice-President Frans Timmermans) and European Cyclists' Federation

15 Mar 2021 · Cycling in the European Green Deal

Response to Revision of the Intelligent Transport Systems Directive

19 Nov 2020

Introduction of who we are and what we do: Cycling Industries Europe (CIE) is the voice of cycling business, actively promoting the sector in Europe and worldwide. CIE brings together leading experts and companies from diverse fields including shared mobility, consultancy, digital services, logistics and financial services. We are working towards a modal shift to active mobility and cycling in line with EU’s commitment to become the first climate neutral continent by 2050. CIE is involved in Bicycles and ITS (BITS), a project co-founded by the EU which aims at reducing CO2 emissions by 9% and increase bicycle use by 10% within target groups! Under the BITS project ten partners from North Sea Region countries came together in a consortium to raise awareness of best practices of “Smart Cycling”, and to provide implementers with ready-to-use information and evidence from different regions. Response to the Consultation: Considering the three key problem drivers identified by the European Commission on the initiative to revise the Directive on Intelligent Transport Systems (ITS): a) a lack of interoperability and continuity of applications, systems and services; b) a lack of concertation and effective cooperation among stakeholders; c) unresolved issues related to the availability and sharing of data supporting ITS services. Cycling Industries Europe recognises that the Directive on ITS needs a revision and totally agrees with the issues identified by the European Commission. Unless these issues are addressed, we do not believe cycling will make its contribution to Mobility-as-a-Service. Unless these issues are tackled, we do not believe data sets will be usable across the EU, building a common European Mobility Data Space. Unless these issues are resolved, autonomous cars will not be safe around cyclists. We are working on solutions on behalf of the cycling sector and we are ready to work with the EU and other stakeholders to address these problems. Cycling Industries Europe believes cycling and the role of cycling businesses is completely aligned with the objectives of the revision of the Directive because: • Bikes, e-bikes, bike sharing and cycle logistics are helping to repair the short-term damage from the crisis in a way that invests in the long-term future of mobility and provides more affordable, accessible, cleaner and healthier transport alternatives. E-bikes have opened up cycling to more people and are a proven alternative to trips by car. • We are investing in protecting and creating jobs and the competitive sustainability of the transport sector and we support similar investments by cities, regions, governments and the EU that support cycling right across the EU. • Large scale deployment of new technologies such as e-bikes, cargo bikes and Mobility as a Service supports a shift towards low-emission transport modes by moving passengers and freight to more sustainable alternatives and multimodality. • Our companies are forerunners in using digitalisation to achieve sustainable, efficient, seamless, smart and safe mobility, including digital services and safety through vehicle to bike connectivity. The solutions cannot ignore cycling and active mobility as they are a fundamental part of the ITS playing a bigger and bigger role in the development of a digitalised and sustainable mobility. We believe that cycling should not be missed out on future implementations and we therefore expect cycling to be included in policy research and funding that is initiated by the EU in various fields of ITS. We are convinced that is vitally important to include cycling in the ITS strategy at the EU level to make to make multimodal transport a reality and find sustainable solutions that could benefit service providers, transport operators, and citizens.
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Meeting with Daniel Mes (Cabinet of Executive Vice-President Frans Timmermans) and European Cyclists' Federation

30 Sept 2020 · Follow up Sustainable and Smart Mobility Strategy

Meeting with Daniel Mes (Cabinet of Executive Vice-President Frans Timmermans) and European Cyclists' Federation

17 Sept 2020 · Sustainable and Smart Mobility Strategy

Meeting with Daniel Mes (Cabinet of Executive Vice-President Frans Timmermans) and European Cyclists' Federation

10 Sept 2020 · Cycling and the European Green Deal

Response to Sustainable and Smart Mobility Strategy

27 Jul 2020

The European Commission states that the EU Strategy for a Sustainable and Smart Mobility “will focus on measures to reduce the impact on greenhouse gases emissions, on the environment and on the health of our citizens in general, and accelerate the shift towards more sustainable mobility." Cycling Industries Europe believes cycling and the role of cycling businesses is completely aligned to the Roadmap because: • Bikes, e-bikes, bike sharing and cycle logistics are helping to repair the short-term damage from the crisis in a way that invests in the long-term future of mobility and provides more affordable, accessible, cleaner and healthier transport alternatives. E-bikes have opened up cycling to more people and are a proven alternative to trips by car. • We are investing in protecting and creating jobs and the competitive sustainability of the transport sector and we support similar investments by cities, regions, governments and the EU that support cycling right across the EU. • Large scale deployment of new technologies such as e-bikes, cargo bikes and Mobility as a Service supports a shift towards low-emission transport modes by moving passengers and freight to more sustainable alternatives and multimodality. • Our companies are forerunners in using digitalisation to achieve sustainable, efficient, seamless, smart and safe mobility, including digital services and safety through vehicle to bike connectivity. More cycling across the EU is by far the most effective measure to fast-track the EU Green Deal. There is no conceivable way for the EU to achieve a 90% reduction in transport emissions without a major shift towards more cycling. In the period to 2030 cycling will deliver a fast start to the EU Green Deal, building on the rapid transition to cycling already seen in the COVID19 recovery. For example, over 50% of motorised vehicle trips for moving goods in our cities could be switched to (e-)bikes. A cargo bike replacing a diesel van saves 5 tons of CO2 emissions per year, a key tool for achieving the EU goal of CO2 free city logistics by 2030. In addition to its contribution to climate and environmental goals cycling meets the needs of the EU Strategy for a Sustainable and Smart Mobility Roadmap in many other areas. The cycling sector provides industrial leadership and sets new milestones for Europe to be a leading industrial force in transport, in both sustainable and connected mobility. More cycling reduces air and noise pollution, improving both the environment and citizens’ health. The European Strategy for a Sustainable and Smart Mobility needs to commit to cycling with ambitious targets, effective policies and substantial funding for investments in safe, high quality cycling infrastructure throughout Europe and to address barriers to uptake of cycling including affordability of new technologies, especially in EU countries with low (e-)bike uptake. We call for: 1) funding at least €6bn in investments in, high quality cycling infrastructure in the 2021-27 MFF; 2) improving the EU Urban Mobility policy framework by making access to EU funding for safe and attractive transport infrastructure conditional on the implementation of Sustainable Urban Mobility Plans (SUMPs) and the collection of urban mobility data; 3) A centralised €5.5 bn EU E-bike Access Fund that will make the benefits of e-bikes available in all countries in the EU and stimulate further job creation; 4) Ensure that the success of e-bikes is maintained across the single market by maintaining the current regulations that give most e-bikes exactly the same treatment as bicycles, including no insurance requirement, exclusion from type approval and equal VAT status; 5) In all EU funding relating to road transport cycling must be treated as part of the private road mobility system with the automotive sector, with no exclusion of cycling from any EU road transport funding or policy instruments. This includes the full inclusion of the Eurove
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Meeting with Diederik Samsom (Cabinet of Executive Vice-President Frans Timmermans)

8 May 2020 · Sustainable urban mobility

Meeting with Daniel Mes (Cabinet of Executive Vice-President Frans Timmermans)

28 Apr 2020 · Clean urban mobility in the European Green Deal

Meeting with Jean-Eric Paquet (Director-General Research and Innovation)

28 Apr 2020 · European Green Deal and clean cities