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Deliveroo

Deliveroo is a leading delivery company connecting restaurants, riders, and customers.

Lobbying Activity

Deliveroo warns against including digital platforms in EU Delivery Act

14 Nov 2025
Topic — The European Commission is proposing a new regulatory framework for delivery services.
Message — Deliveroo argues that digital platforms should be excluded from the new postal rules. They believe reform should focus solely on fixing issues in the postal sector.12
Why — This would prevent costly administrative burdens and protect their specific hyperlocal delivery model.34
Impact — Small local businesses and restaurants could face negative economic consequences from higher costs.5
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Deliveroo Urges EU to Avoid Redundant Digital Fairness Regulations

24 Oct 2025
Topic — European Commission consultation addressing dark patterns and unfair digital consumer practices.
Message — Deliveroo urges the Commission to avoid duplicative requirements by relying on existing frameworks like the DSA and GDPR. They request clearer definitions to ensure legitimate practices, such as personalization, are not unfairly penalized.12
Why — This would allow Deliveroo to maintain its current business model and avoid costly technical changes.3
Impact — Consumers lose proposed protections like the right to terminate subscriptions at any time with short notice.4
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Meeting with Wojciech Saryusz-Wolski (Head of Unit (Ad interim) Communications Networks, Content and Technology) and Uber and

2 Oct 2025 · Exchange of views on the upcoming Digital Omnibus Package, with an emphasis on simplification and harmonisation of digital legislation.

Meeting with Chiara Riondino (Head of Unit Employment, Social Affairs and Inclusion) and Bolt and

20 Feb 2025 · Information exchange on the Platform Work Directive

Meeting with Svenja Hahn (Member of the European Parliament) and Booking.com B.V. and

2 Oct 2024 · Exchange between MEPs and European Tech companies

Meeting with Svenja Hahn (Member of the European Parliament) and European Tech Alliance and

17 Sept 2024 · EU's Digital Policy

Meeting with Didier Reynders (Commissioner) and

6 Mar 2024 · GDPR, consumers

Meeting with Maria Walsh (Member of the European Parliament)

12 Jan 2023 · Platform Work Directive

Meeting with Maria Walsh (Member of the European Parliament)

15 Nov 2022 · Platform Work

Meeting with Elena Lizzi (Member of the European Parliament, Shadow rapporteur)

11 Oct 2022 · Digital platform workers Directive

Meeting with Sylvie Brunet (Member of the European Parliament)

2 Jun 2022 · Travailleurs des plateformes

Meeting with Elisabetta Gualmini (Member of the European Parliament, Rapporteur) and European Youth Forum and

12 Apr 2022 · 2nd roundtable on platform work directive

Meeting with Maria Walsh (Member of the European Parliament)

30 Mar 2022 · Platform Workers

Deliveroo warns EU employment rules threaten rider flexibility

14 Feb 2022
Topic — The European Commission is consulting on improving working conditions for digital platform workers.
Message — Deliveroo requests a higher threshold of three criteria to trigger the employment presumption. They also seek legal certainty to provide rider benefits without risking status reclassification.123
Why — This would reduce litigation costs and allow them to maintain a self-employed workforce.45
Impact — Riders lose income and the freedom to choose their own working hours.67
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Meeting with Margrethe Vestager (Executive Vice-President) and

15 Nov 2021 · Platform workers

Meeting with Nicolas Schmit (Commissioner) and

7 Oct 2021 · Platform work

Meeting with Nicolas Schmit (Commissioner) and

20 Sept 2021 · Consultation hearing with digital labour platforms on the Initiative on improving working conditions in platform work. (to be completed)

Meeting with Ana Carla Pereira (Cabinet of Commissioner Nicolas Schmit)

16 Mar 2021 · platform workers

Meeting with Mette Dyrskjot (Cabinet of Executive Vice-President Margrethe Vestager), Penelope Papandropoulos (Cabinet of Executive Vice-President Margrethe Vestager), Werner Stengg (Cabinet of Executive Vice-President Margrethe Vestager)

15 Mar 2021 · Platform Workers legislation, Digital Services Act

Meeting with Werner Stengg (Cabinet of Executive Vice-President Margrethe Vestager)

16 Jul 2020 · To discuss Digital Services Act.

Response to New competition tool

30 Jun 2020

Deliveroo is an online restaurant food delivery company, founded in 2013 in London and today operates in 12 markets, including 6 EU countries. The EC’s proposal to implement a new competition tool is not appropriate for the online restaurant food delivery sector and will decrease competition. Certain digital sectors are so aggressively competitive, they do not give rise to those risks to competition the EC is rightly concerned with and therefore such sectors should not fall within the scope of the new regulations. The online restaurant food delivery sector is one of those sectors. Deliveroo is a 3 sided marketplace, meaning it engages with riders, customers and restaurants. We face formidable competition not only in all the markets in which we operate, but also on all 3 sides of our marketplace. We need to attract and retain customers, restaurants and riders: - Customers care about price, service and selection. - Restaurants care about sales, margins and forming a partnership with Deliveroo via B2B tools. - Riders care about pay, flexibility and benefits. Deliveroo innovates on all 3 sides of the marketplace to compete against competitors such as Uber Eats and Glovo. Deliveroo also competes with direct ordering from restaurants, on their websites, apps, by telephone or in person, and where restaurants provide their own logistics or use a white label provider for delivery. Inefficient market outcomes like higher prices, lower quality, less choice and innovation arise when a sector lacks competition. This sector is highly competitive so these characteristics do not arise. Specifically: Multi-homing: Multi-homing occurs on all 3 sides of our marketplace. (a) Customers use multiple apps, typically driven by which app has a customer’s favourite restaurant, (b) restaurants often work with multiple online restaurant food delivery players, a trend that has increased during COVID-19, and many refuse to list exclusively with one platform and (c) riders are logged into multiple platforms simultaneously. Multi-homing is common, easy and there are no barriers whatsoever preventing customers, riders or restaurants switching between platforms. This means Deliveroo must compete vigorously to offer the best proposition to customers, riders and restaurants. Economies of Scale Provide Limited Competitive Advantage: There is limited competitive advantage for Deliveroo in scaling its operations because there is an inherent cost in running Deliveroo’s model. Deliveroo delivers highly perishable food, meaning it must be delivered to customers quickly to retain its quality. Further, there is a floor to how many orders a rider can physically deliver in an hour, so the efficiencies that can be achieved are limited. Network Effect is Limited: The benefit of network effects in Deliveroo’s model is very limited compared to those that can be achieved by big data platforms. This is largely because country specific data that Deliveroo collects by virtue of its operations in a particular country (e.g. France) is not easily transferable to another country (e.g. Italy). It is therefore difficult for Deliveroo to leverage data collected from its operations in one country to launch, scale and improve its operations in other countries. The NCT would allow the EC to intervene and impose remedies before any infringement of competition rules actually occurs. This raises serious concern. The need for proportional action cannot be overstated and we believe proposed remedies should focus on addressing actual distortion of competition rather than theoretical and speculative risks to competition. The restaurant food delivery market is highly competitive and the risks to competition the EC are concerned with do not arise. Increased regulation of this sector would make it less dynamic because players are likely to refrain from competing and innovating if new regulation makes it too difficult to do so. This would result in a negative impact on competition.
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Response to Digital Services Act: deepening the Internal Market and clarifying responsibilities for digital services

30 Jun 2020

Deliveroo welcomes the opportunity to engage with the Roadmap on clarifying the responsibilities for digital services. - Proposals should distinguish between digital platforms posing a genuine risk to freedoms and those that are merely marketplaces. - We welcome the codification of law applicable to our business. The proposals must simplify, rather than further fragment, the legal framework. - There is overlap with the new Platform to Business Regulation and New Deal for Consumers. The impact and effectiveness of these measures should be reviewed before further reform. A tailored approach: The proposal must distinguish between platforms that pose a genuine risk to EU freedoms and those which are just marketplaces. As an online restaurant food delivery business, we don’t disseminate information or facilitate the hosting of content other than the listing of goods for smaller businesses. These businesses often wouldn’t have access to digital channels without a marketplace. Platforms which simply list products for sale should not be caught by the same onerous obligations as those that do host or disseminate such content. To do so would place additional controls on a wide range of digital and physical businesses without mitigating the identified risk of harm. To be proportionate, the proposals should target identifiable threats to the fundamental freedoms of individuals within the EU. Local nature of our operations: The Roadmap suggests new obligations should be introduced for illegal goods. In line with Article 5 of the TfEU, these proposals should be proportionate to the risks. Food delivery platforms operate on an inherently local basis. The food needs to be delivered quickly so that it remains in good condition when it arrives at the customer. Individuals are usually located within 15-30 minutes of the business they purchase from. Our riders or those of our partners attend the place from which the goods are dispatched. We are not exposed to the risk of illegal and counterfeit goods inherent to cross-border marketplaces. Regulatory responsibility: We share concerns about the sale of illegal and unsafe products online, but do not believe there is a legislative gap for online restaurant food delivery platforms. Many of the products that third parties sell on our platform are already subject to complex national and European regulatory frameworks. Food businesses are particularly regulated. There is no ambiguity of jurisdiction or applicable law in respect of goods produced by an EU member state restaurant in the way there might be in respect of a cross-border sale of a manufactured product (e.g. a child car seat). Platform businesses should not be required to make judgement calls as to the illegality of a regulated product and measures to prevent illegal sales should not overreach. Restaurants ultimately control the preparation of food. Liability should remain clearly assigned to the party which has control. The most pragmatic and proportionate way of ensuring food safety is upheld is through national and EU food safety laws and enforcement of these laws by local food safety experts. Platforms should work closely with applicable regulators (as we do with the FSA in the UK). Fragmentation: The Roadmap highlights the fragmentation of laws applicable to consumer-facing digital businesses, which we share. We welcome the codification and simplification of the existing framework, which comprises multiple EU directives and regulations and a myriad of national law. There are new relevant areas of EU law that have not yet taken effect (Platform to Business Regulation, New Deal for Consumers) relevant to the objectives in the proposal. Without the opportunity for businesses to implement the latest reforms the EU cannot know whether these measures are effective and where remaining legislative gaps are. We recommend an impact review of these new measures forms part of the proposal.
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Response to Digital Services Act package: ex ante regulatory instrument of very large online platforms acting as gatekeepers

30 Jun 2020

Deliveroo is an online restaurant food delivery company, founded in 2013 in London and today operates in 12 markets, including 6 EU countries. The EC’s proposal to implement a digital services act ex ante regulation is not appropriate for the online restaurant food delivery sector and will decrease competition. The proposed regulation is rightly concerned with preventing very large online platforms from being the “gatekeepers” of entire platform ecosystems and negatively impacting new entrants and rivals' ability to compete in the sector. This issue is not present in the online restaurant food delivery sector because: - It is hyper-competitive. - Platforms in this sector have very limited ability to leverage network effects to shut out rivals and new entrants. Hyper-competitive sector: Deliveroo is a 3 sided marketplace, meaning it engages with riders, customers and restaurants. We face formidable competition not only in all the markets in which we operate, but also on all 3 sides of our marketplace. We need to attract and retain customers, restaurants and riders: - Customers care about price, service and selection. - Restaurants care about sales, margins and forming a partnership with Deliveroo via B2B tools. - Riders care about pay, flexibility and benefits. Deliveroo innovates on all 3 sides of the marketplace to compete against competitors such as Uber Eats and Glovo. Deliveroo also competes with direct ordering from restaurants, on their websites, apps, by telephone or in person, and where restaurants provide their own logistics or use a white label provider for delivery. A key reason for hyper competition is multi-homing: - Customers use multiple apps, typically driven by which app has a customer’s favourite restaurant. - Restaurants often work with multiple online restaurant food delivery players, a trend that has increased during COVID-19, and many refuse to list exclusively with one platform. - Riders are logged into multiple platforms simultaneously. Multi-homing is common, easy and there are no barriers whatsoever preventing customers, riders or restaurants from switching between platforms. This means Deliveroo must compete vigorously to offer the best proposition. No Economic Power via Network Effects: The benefit of network effects in Deliveroo’s model is very limited compared to those that can be achieved by big data platforms. Deliveroo’s business is to deliver food from point A to point B quickly. To achieve this will differ from country to country depending on (for example) the infrastructure of a city (roads, buildings), weather, traffic etc. Data is not easily transferable between countries and it is therefore difficult for Deliveroo to leverage such data to launch, scale and improve its operations in other countries. This means it is difficult for Deliveroo to obtain disproportionate economic power via network effects. Conclusion: Regulation should be applied where necessary to solve a problem – but should not be used where there is no problem. Regulating already competitive markets like ours would risk dampening competition and slowing innovation – to the detriment of consumers, riders and restaurants. Any regulation must be limited to markets where there is a clear problem to be solved. Further, the EC must see how the Platform to Business Regulations bed in before creating new rules. It will be impossible to use ‘the current regulatory instruments applicable to online platforms’ as the baseline until the P2B regulations have had the opportunity to achieve the desired results. Targeting regulation where there is evidence of harmful practices is the most proportionate and effective approach.
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Meeting with Ana Carla Pereira (Cabinet of Commissioner Nicolas Schmit), Antoine Kasel (Cabinet of Commissioner Nicolas Schmit)

17 Jan 2020 · Platform workers

Meeting with David Boublil (Cabinet of Commissioner Pierre Moscovici)

26 Apr 2018 · Meeting to discuss Directive du Conseil sur le système commun de taxe sur les services numériques.