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MFE - MEDIAFOREUROPE N.V

MFE

MFE-MEDIAFOREUROPE is a European broadcasting holding company controlling Mediaset in Italy and Spain, and holding a stake in Germany's ProsiebenSat1.

Lobbying Activity

MFE urges stricter regulations for video-sharing platforms

21 Dec 2025
Topic — Evaluation of European rules governing media pluralism and fair competition in broadcasting.
Message — MFE advocates for a level playing field by imposing stricter rules on video platforms. They request replacing independent production quotas with fiscal incentives to support European content. The group seeks greater flexibility for advertising insertion in linear television programs.123
Why — Flexible advertising and reduced quotas would significantly lower operational costs and boost revenues.45
Impact — Independent producers and tech platforms would face reduced funding and tighter advertising limits.67
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MFE warns simplification must not empower dominant tech players

14 Oct 2025
Topic — The European Commission's digital omnibus proposal aims to simplify regulations for businesses.
Message — MFE requests streamlining cookie consent to reduce burdens while opposing centralization at the browser level. They also demand robust AI Act implementation to protect copyright and ensure transparency over training data.123
Why — Broadcasters would maintain direct audience relationships and secure transparency needed for copyright remuneration.45
Impact — Dominant tech platforms are prevented from using simplification to further consolidate their market power.6
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Meeting with Henna Virkkunen (Executive Vice-President) and

4 Sept 2025 · Meeting with EU commercial broadcasters

Meeting with Henna Virkkunen (Executive Vice-President) and

4 Sept 2025 · Roundtable with representatives of the media industry

Broadcaster MFE Urges Stronger Copyright Protection in AI Strategy

3 Jun 2025
Topic — The initiative aims to accelerate industrial AI adoption and improve public services.
Message — MFE calls for AI standards that align strictly with EU copyright law. They demand a transparent Code of Practice and prior authorization for content.12
Why — This would protect media revenue and allow broadcasters to control content use.34
Impact — Tech giants lose the ability to use creative content without payment or consent.5
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Response to A Culture Compass for Europe

30 May 2025

Please find attached MFE-MEDIAFOREUROPE N.V.'s contribution to the Call for Evidence on a Culture Compass for Europe.
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MFE urges EU to mandate 30-minute piracy takedown rules

30 May 2025
Topic — The Commission is evaluating its 2023 recommendation on combating illegal streaming of live events.
Message — MFE calls for precise intervention timeframes for live content and mandatory identification of commercial customers. They also request standardized reporting templates to replace current non-functional and cumbersome procedures.123
Why — Fast intervention prevents illegal streaming before the event ends, protecting time-sensitive commercial value.45
Impact — Tech intermediaries like VPN and DNS providers face stricter liability and identification duties.67
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Response to European Democracy Shield

26 May 2025

Please find attached MFE-MEDIAFOREUROPE N.V.'s contribution to the call for evidence on the European Democracy Shield.
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Response to International Digital Strategy

19 May 2025

MFE-MEDIAFOREUROPE (MFE) welcomes the opportunity to provide comments on the call for evidence on the Joint Communication to steer the EUs external digital policy. As a commercial broadcaster active on the Italian, Spanish and German market, MFE is well positioned to understand the dynamics and challenges that the sector is currently facing on a global market. In times when a new economic world order is in the making, MFE welcomes the fact that the European principles and values upheld in regulations such as the Digital Services Act, the Digital Markets Act or the European Media Freedom Act, among others, are also reflected in the declaration World Audio Visual and Entertainment Summit (WAVES) adopted in May by representatives of 77 nations. The declaration acknowledges the shared view of the critical role of media and entertainment in promoting development and harmony. The signatories commit to protecting and promoting cultural heritage, celebrating linguistic and cultural diversity, supporting the creation and distribution of public interest content and ensuring that local knowledge remains accessible in a global media market. Furthermore, the declaration affirms the value of fair and open markets that protect intellectual property while encouraging the responsible use of emerging technologies like artificial intelligence (AI). It is recognised that AI can enhance market efficiency, creativity and audience engagement if its ethical use is ensured. The press release is available here: https://www.pib.gov.in/PressReleasePage.aspx?PRID=2126127 The full declaration is available here and attached: https://drive.google.com/file/d/1fe5UBORuhvfxVRw-TUdEnuMfYmbUyIDt/view
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Meeting with Diana Riba I Giner (Member of the European Parliament) and EBU-UER (European Broadcasting Union) and

14 May 2025 · Broadcasting, press and media in the EU

Meeting with Erik Marquardt (Member of the European Parliament) and EBU-UER (European Broadcasting Union) and

14 May 2025 · Stakeholder Roundtable: Broadcasting, Press and Media in the EU

Meeting with Nela Riehl (Member of the European Parliament, Committee chair) and EBU-UER (European Broadcasting Union) and

14 May 2025 · Stakeholder Roundtable:The Future of European Broadcasting, Press and Media: How to create a common European Media Space?

Meeting with Axel Voss (Member of the European Parliament, Rapporteur) and Google and

6 May 2025 · Copyright and generative AI

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and Bureau Européen des Unions de Consommateurs and

19 Mar 2025 · Code of Conduct on Online Advertising – Workshop 4

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and Apple Inc. and

13 Mar 2025 · Code of Conduct on Online Advertising – Workshop 3

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and EuroCommerce and

6 Mar 2025 · Code of Conduct on Online Advertising – Workshop 2

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and EuroCommerce and

4 Mar 2025 · Code of Conduct on Online Advertising – Workshop 1

Meeting with Sandro Ruotolo (Member of the European Parliament) and Reporters sans frontières

29 Jan 2025 · European Media Freedom Act

Meeting with Egelyn Braun (Cabinet of Commissioner Michael McGrath), Jördis Ferroli (Cabinet of Commissioner Michael McGrath) and

24 Jan 2025 · Exchange of views on media related policies, including the European Media Freedom Act (EMFA) and consumer protection

Meeting with Stefano Cavedagna (Member of the European Parliament)

23 Oct 2024 · Introductory meeting - discussion about the next legislative proposals

Meeting with Giusi Princi (Member of the European Parliament)

23 Oct 2024 · Meeting with MFE - Media for Europe

Meeting with Marco Squarta (Member of the European Parliament)

23 Oct 2024 · Discussion about implementation of EMFA and DMA

Meeting with Elena Donazzan (Member of the European Parliament)

22 Oct 2024 · Incontro conoscitivo e priorità per il mandato del Parlamento Europeo

Meeting with Elisabetta Gualmini (Member of the European Parliament)

22 Oct 2024 · ITRE Committee

Meeting with Maravillas Abadía Jover (Member of the European Parliament)

24 Sept 2024 · AI

Meeting with Marco Squarta (Member of the European Parliament)

18 Sept 2024 · Introduction meeting and general discussion about past and future of media

Meeting with Mario Furore (Member of the European Parliament)

17 Sept 2024 · Incontro conoscitivo

Meeting with Sandro Ruotolo (Member of the European Parliament)

12 Sept 2024 · 2024-2029 priorities for media and audiovisual sectors

Meeting with Nicolas Schmit (Commissioner) and

6 Mar 2024 · Labour and skills shortages, the EU's social targets, the European Pillar of Social Rights Action Plan

Meeting with Maria Angela Danzì (Member of the European Parliament)

24 Jan 2024 · Evento in occasione giornata della memoria

MFE demands harmonized standards for auditing big tech platforms

2 Jun 2023
Topic — This consultation establishes the methodology for independent audits under the Digital Services Act.
Message — MFE calls for common criteria to prevent auditors from using discretionary methods during compliance checks. They advocate for audits to specifically cover the protection of copyrighted content and live sports events. The group also stresses the need for stronger rules to ensure auditors remain financially independent.123
Why — Stricter auditing of copyright compliance would help the company protect its broadcasting revenue.4
Impact — Tech platforms lose the ability to negotiate favorable audit terms through private agreements.5
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Meeting with Petra Kammerevert (Member of the European Parliament, Shadow rapporteur)

4 May 2023 · APA - European Media Freedom Act

Meeting with Petra Kammerevert (Member of the European Parliament, Shadow rapporteur) and Google and

9 Mar 2023 · Media Freedom Act

Response to Fighting against online piracy of live content

10 Feb 2023

Please find attached MFE-MEDIAFOREUROPE N.V.'s comments to the call for evidence on an initiative for combating online piracy of live content.
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MFE urges EU media rules to challenge global tech giants

23 Jan 2023
Topic — A legislative proposal to harmonize media markets and protect editorial freedom within the EU.
Message — MFE supports a unified Regulation to help European broadcasters gain scale. They request safeguards against arbitrary content removal by online platforms. The group wants guaranteed visibility for local channels on connected devices.12
Why — Harmonized rules would reduce market fragmentation and help the company achieve economies of scale.3
Impact — Global tech giants lose their current ability to prioritize services through exclusive commercial agreements.4
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Response to DMA Implementing Regulation

6 Jan 2023

Please find MFE-MEDIAFOREUROPE N.V.'s contribution attached.
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Meeting with Renate Nikolay (Cabinet of Vice-President Věra Jourová)

30 Jun 2022 · EMFA

Meeting with Agnieszka Skonieczna (Cabinet of Commissioner Thierry Breton), Filomena Chirico (Cabinet of Commissioner Thierry Breton)

29 Jun 2022 · Entry into force of DMA; Media Freedom Act

MFE demands smart TV inclusion in EU Data Act

13 May 2022
Topic — This regulation establishes harmonised rules for fair access to and usage of data.
Message — MFE requests that the regulation include devices like smart TVs in its scope. They demand that media providers retain exclusive access to their service data.12
Why — Broadcasters would regain control over audience data currently captured by device manufacturers.3
Impact — Large technology platforms would lose their ability to exploit data from European media.4
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Response to Transparency of political advertising

31 Jan 2022

Please find enclosed Mediaset's comments on the Proposal for a Regulation on the transparency and targeting of political advertising.
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Response to Requirements for Artificial Intelligence

5 Aug 2021

see attached file
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Response to Digital Services Act package: ex ante regulatory instrument of very large online platforms acting as gatekeepers

5 May 2021

Please find attached Mediaset's comments to the EC Proposal on the Digital Markets Act.
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Response to Digital Services Act: deepening the Internal Market and clarifying responsibilities for digital services

31 Mar 2021

Please find attached Mediaset's comments to the EC Proposal on the Digital Services Act.
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Response to Commission Implementing Decision on standard contractual clauses for the transfer of personal data to third countries

10 Dec 2020

Please find attached Mediaset's comments to the European Commission's draft implementing decision on standard contractual clauses for the transfer of personal data to third countries.
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Response to Intellectual Property Action Plan

5 Aug 2020

Please find attached Mediaset's comments to the Roadmap on the Intellectual Property Action Plan.
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Response to Digital Services Act: deepening the Internal Market and clarifying responsibilities for digital services

30 Jun 2020

Please find attached Mediaset's comments to the Inception Impact Assessment on deepening the internal market and clarifying responsibilities for digital services.
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Response to Digital Services Act package: ex ante regulatory instrument of very large online platforms acting as gatekeepers

30 Jun 2020

Please find attached Mediaset's comments to the Inception Impact Assessment on an ex ante regulatory instrument of very large online platforms acting as gatekeepers.
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Response to New competition tool

30 Jun 2020

Please find attached Mediaset's comments to the Inception Impact Assessment on the New Competition Tool.
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Meeting with Thierry Breton (Commissioner) and

21 Apr 2020 · Economic impact of COVID-19

Meeting with Thierry Breton (Commissioner) and

3 Apr 2020 · Impact du COVID-19 sur le secteur audiovisuel et media

Meeting with Roberto Viola (Director-General Communications Networks, Content and Technology)

6 Sept 2018 · Copyright Directive - Fake news/Disinformation

Meeting with Roberto Viola (Director-General Communications Networks, Content and Technology)

10 Apr 2017 · Digital Single Market

Meeting with Anna Herold (Digital Economy)

28 Oct 2016 · Copyright

Meeting with Roberto Viola (Director-General Communications Networks, Content and Technology)

14 Oct 2016 · Spectrum policy

Meeting with Andrus Ansip (Vice-President) and

29 Feb 2016 · Spectrum, UHF band

Meeting with Anna Herold (Digital Economy)

3 Feb 2016 · DSM

Meeting with Roberto Viola (Director-General Communications Networks, Content and Technology)

28 Oct 2015 · Copyright

Meeting with Günther Oettinger (Commissioner) and Association of Commercial Television and Video on Demand Services in Europe and RTL Group

28 Oct 2015 · DSM: copyright and AVMS review

Meeting with Jasmin Battista (Cabinet of Vice-President Andrus Ansip)

15 Jun 2015 · DSM Communication

Meeting with Eric Mamer (Digital Economy)

19 May 2015 · DSM

Meeting with Eric Mamer (Digital Economy)

8 May 2015 · DSM

Meeting with Günther Oettinger (Commissioner)

4 Dec 2014 · Digital economy and society