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Salesforce Inc.

Salesforce is a cloud software company specializing in customer relationship management and artificial intelligence solutions for businesses.

Lobbying Activity

Meeting with Damir Hajduk (Head of Unit Internal Market, Industry, Entrepreneurship and SMEs)

19 Nov 2025 · Salesforce Innovation activities

Meeting with Silvia Bartolini (Cabinet of Executive Vice-President Henna Virkkunen)

22 Oct 2025 · Apply AI

Salesforce Urges EU to Harmonize Rules and Simplify AI Regulation

14 Oct 2025
Topic — A consultation on simplifying EU digital regulations to provide immediate relief for businesses.
Message — Salesforce requests narrowing high-risk AI labels to exclude systems with human oversight. They suggest aligning AI rules with GDPR to avoid contradictory data requirements. The firm supports recognizing international standards to accelerate compliance for businesses.123
Why — These changes would reduce compliance costs and provide legal certainty for AI investments.4
Impact — Data subjects could lose full control over their personal data used in AI training.5
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Salesforce urges EU to exempt corporate networks from telecom laws

11 Jul 2025
Topic — Consultation on the Digital Networks Act to boost secure high-speed broadband and AI infrastructure.
Message — The company recommends an exemption for closed corporate networks from public telecommunications regulation. They propose a clear distinction between business-to-business and consumer services to ensure proportionality in regulation.12
Why — This would allow the company to avoid diverting resources toward bureaucratic requirements and instead focus on AI development.3
Impact — Law enforcement agencies would lose the power to mandate wiretapping technology for private corporate data.4
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Salesforce Urges EU to Avoid Restrictive Cloud Ownership Rules

3 Jul 2025
Topic — Consultation on tripling European data capacity and securing sustainable AI infrastructure investment.
Message — Salesforce requests mandatory AI emissions reporting using standardized metrics to improve transparency. They also advocate for vendor choice rather than strict EU-ownership mandates for critical services.12
Why — The company avoids exclusion from high-security European contracts that might otherwise require local ownership.34
Impact — European industries face higher costs and slower innovation if choice is limited by mandates.5
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Meeting with Michael Mcnamara (Member of the European Parliament)

2 Jul 2025 · Digital Policy

Meeting with Antti Timonen (Cabinet of Executive Vice-President Henna Virkkunen), Silvia Bartolini (Cabinet of Executive Vice-President Henna Virkkunen), Xavier Coget (Cabinet of Executive Vice-President Henna Virkkunen)

2 Jul 2025 · Artificial Intelligence

Meeting with Manuel Mateo Goyet (Acting Head of Unit Communications Networks, Content and Technology) and Microsoft Corporation and

26 Jun 2025 · Business Software Alliance and its members consultation on the EU’s upcoming Cloud and AI Development Act.

Salesforce warns EU against broad AI sovereignty mandates

3 Jun 2025
Topic — A strategy to boost industrial AI use and improve public services' delivery.
Message — Salesforce recommends avoiding vendor restrictions based on origin and focusing on risk-based rules. They advocate for globally interoperable frameworks and support for small business AI adoption.12
Why — Limiting sovereignty requirements ensures Salesforce can continue selling its cloud services across EU sectors.34
Impact — National security proponents may lose stricter controls over foreign-managed data systems.5
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Meeting with Henna Virkkunen (Executive Vice-President) and

13 May 2025 · Agenda to boost tech innovation and competitiveness in the EU, in particular in the field of AI and deep tech.

Meeting with Ioan-Dragos Tudorache (Cabinet of Executive Vice-President Stéphane Séjourné)

30 Apr 2025 · Discuss different aspects related to AI policy relevant for SALESFORCE

Meeting with Arba Kokalari (Member of the European Parliament, Rapporteur) and Eurofinas

15 Apr 2025 · AI in Financial Services

Meeting with Werner Stengg (Cabinet of Executive Vice-President Henna Virkkunen)

18 Mar 2025 · Artificial intelligence

Meeting with Manuel Mateo Goyet (Acting Head of Unit Communications Networks, Content and Technology)

18 Mar 2025 · DG CONNECT ongoing work on AI and Cloud

Meeting with Svenja Hahn (Member of the European Parliament) and Google and

23 Oct 2024 · Digital Policy

Meeting with Andreas Schwab (Member of the European Parliament)

16 Nov 2023 · Digitalpolitik

Meeting with Werner Stengg (Cabinet of Executive Vice-President Margrethe Vestager)

22 Jun 2023 · Artificial Intelligence Act.

Meeting with Roberto Viola (Director-General Communications Networks, Content and Technology)

12 Sept 2022 · Digital issues

Meeting with Maria da Graça Carvalho (Member of the European Parliament, Shadow rapporteur for opinion)

7 Sept 2022 · Data Act

Meeting with Pilar Del Castillo Vera (Member of the European Parliament, Rapporteur) and Cisco Systems Inc. and

6 Jul 2022 · Data Act

Meeting with Kim Jorgensen (Cabinet of Executive Vice-President Margrethe Vestager), Werner Stengg (Cabinet of Executive Vice-President Margrethe Vestager)

7 Jun 2022 · AI Act, Data Act, Cybersecurity, Cloud.

Meeting with Alexandra Geese (Member of the European Parliament, Shadow rapporteur) and Allied For Startups asbl and Electronic Frontier Foundation

24 May 2022 · Online platform regulation

Meeting with Christel Schaldemose (Member of the European Parliament, Rapporteur)

24 May 2022 · start-ups, innovation, platforms, collaborative economy, new solutions to users

Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen)

26 Apr 2022 · Digital regulation, namely the AI Act, the EU Data Act, and the ongoing work within ENISA on cybersecurity certification for cloud services

Meeting with Axel Voss (Member of the European Parliament, Shadow rapporteur)

27 Jan 2022 · AI Act

Response to Revision of Non-Financial Reporting Directive

14 Jul 2021

Salesforce is pleased to provide comments to the European Commission’s public consultation on the adopted proposal for a Directive of the European Parliament and of the Council amending Directive 2013/34/EU, Directive 2004/109/EC, Directive 2006/43/EC and Regulation (EU) No 537/2014, as regards corporate sustainability reporting (henceforth referred to as the “CSRD”). Please find our comments in the attached document.
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Meeting with Werner Stengg (Cabinet of Executive Vice-President Margrethe Vestager)

17 Dec 2020 · DSA, DMA

Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen)

20 Feb 2020 · the digital transformation of European industry, the regulation of artificial intelligence and the role of tech companies in achieving the goals of the European Green Deal

Meeting with Geneviève Tuts (Cabinet of Commissioner Didier Reynders), Lucrezia Busa (Cabinet of Commissioner Didier Reynders)

20 Feb 2020 · General presentation of the activities of the Group

Meeting with Axel Voss (Member of the European Parliament, Rapporteur)

19 Feb 2020 · AI Civil Liability

Meeting with Werner Stengg (Cabinet of Executive Vice-President Margrethe Vestager)

19 Feb 2020 · Digital priorities of the new Commission

Meeting with Carlos Moedas (Commissioner) and

24 Jan 2019 · Artificial intelligence/Technology/ Research and Innovation/Entrepreneurship

Meeting with Gertrud Ingestad (Director-General Informatics)

30 Nov 2018 · Meeting with Amy Weaver, President, Legal and General Counsel

Meeting with Marie Frenay (Cabinet of Vice-President Andrus Ansip)

31 Oct 2018 · AI

Meeting with Mariya Gabriel (Commissioner)

19 Jun 2018 · Women in Digital, Digital Skills

Meeting with Gertrud Ingestad (Director-General Informatics)

15 May 2018 · Meeting with Casey Coleman, SVP Government Solutions

Meeting with Stephen Quest (Director-General Taxation and Customs Union)

14 May 2018 · Presentation of Salesforce's activities

Meeting with Andrea Almeida Cordero (Cabinet of Commissioner Mariya Gabriel)

23 Apr 2018 · Gender equality

Meeting with Maximilian Strotmann (Cabinet of Vice-President Andrus Ansip)

8 Dec 2017 · Free flow of data, GDPR

Meeting with Juhan Lepassaar (Cabinet of Vice-President Andrus Ansip), Stig Joergen Gren (Cabinet of Vice-President Andrus Ansip)

8 Dec 2017 · Free Flow of Data initiative and GDPR

Meeting with Wojtek Talko (Cabinet of Commissioner Věra Jourová)

7 Dec 2017 · Privacy Shield and International Data Flows

Meeting with Laure Chapuis-Kombos (Cabinet of Vice-President Andrus Ansip)

3 Mar 2017 · Discussion on the recent Communication on Building a European Data Economy and the EU-US Privacy Shild

Meeting with Kevin O'Connell (Cabinet of Commissioner Věra Jourová)

3 Mar 2017 · GDPR

Meeting with Anna Herold (Digital Economy)

27 Oct 2016 · Competition

Meeting with Kaius Kristian Hedberg (Cabinet of Commissioner Elżbieta Bieńkowska) and Portland PR Europe Limited

26 Oct 2016 · data economy

Meeting with Stig Joergen Gren (Cabinet of Vice-President Andrus Ansip)

27 Sept 2016 · Free Flow of Data, Digitization of the European Industry

Meeting with Kevin O'Connell (Cabinet of Commissioner Věra Jourová)

26 Sept 2016 · Data protection

Meeting with Juhan Lepassaar (Cabinet of Vice-President Andrus Ansip), Laure Chapuis-Kombos (Cabinet of Vice-President Andrus Ansip)

1 Dec 2015 · DSM strategy

Meeting with Michael Hager (Digital Economy)

1 Dec 2015 · DSM

Meeting with Laure Chapuis-Kombos (Cabinet of Vice-President Andrus Ansip)

12 Nov 2015 · ongoing negociations for the conclusion of a new framework between EU and the US

Meeting with Michael Hager (Digital Economy)

19 May 2015 · Salesforce

Meeting with Juhan Lepassaar (Cabinet of Vice-President Andrus Ansip), Kamila Kloc (Cabinet of Vice-President Andrus Ansip)

19 May 2015 · DSM