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Samsung Electronics Europe

Samsung Electronics is a global leader in electronics and information technology.

Lobbying Activity

Meeting with Joanna Szychowska (Director Trade) and

22 Jan 2026 · CBAM + Steel + Economic Security

Samsung Electronics urges EU to maintain current steel quotas

16 Dec 2025
Topic — EU trade initiative addressing the negative effects of global steel overcapacities.
Message — The company requests to maintain and even expand the current steel quota. It also seeks secure quotas for strategic supply from like-minded partners.1
Why — Protecting manufacturing profitability by avoiding 22.6 million euros in extra supply costs.2
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Meeting with Xavier Coget (Cabinet of Executive Vice-President Henna Virkkunen)

21 Nov 2025 · Visit to Samsung chips plant in Korea

Meeting with Borys Budka (Member of the European Parliament, Committee chair) and TotalEnergies SE and

12 Nov 2025 · ITRE ongoing work

Meeting with Maroš Šefčovič (Commissioner) and

28 Oct 2025 · Priorities of the EU’s trade agenda

Samsung urges risk-based approach to avoid Digital Fairness Act duplication

24 Oct 2025
Topic — EU proposal to strengthen consumer protection against dark patterns, addictive design, and unfair digital practices.
Message — Samsung requests the Digital Fairness Act avoid duplicating existing laws like UCPD, DSA, and GDPR. They want a structured risk-based approach where companies identify potentially harmful practices, assess risk levels, and take mitigating actions. They emphasize targeted action against specific problematic actors rather than blanket restrictions that harm non-problematic companies.123
Why — This would allow Samsung to continue offering personalized features and avoid compliance costs from overlapping regulations.456
Impact — Consumer groups lose stronger protections if industry self-assessment replaces prescriptive rules on harmful practices.78
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Meeting with Miguel Gonzalez-Sancho (Head of Unit Communications Networks, Content and Technology) and Rakuten Group, Inc

8 Sept 2025 · Open RAN security

Samsung Electronics urges EU support for open network architectures

11 Jul 2025
Topic — The European Commission is consulting on the Digital Networks Act to modernize digital infrastructure.
Message — Samsung requests an updated security assessment for Open RAN and a single EU-wide cybersecurity certification. They also seek clear cloud sovereignty rules and mandatory eSIM interoperability across different devices.123
Why — A unified regulatory framework would lower Samsung's costs and facilitate its expansion across Europe.45
Impact — Dominant network equipment providers face increased competition from smaller vendors and alternative software-based technologies.6
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Meeting with Pilar Del Castillo Vera (Member of the European Parliament)

24 Jun 2025 · Digital Policy

Meeting with Olivier Bringer (Head of Unit Communications Networks, Content and Technology)

12 Jun 2025 · Exchange of views in relation to the International Digital Strategy for the EU

Samsung Electronics urges de minimis exemptions for deforestation rules

13 May 2025
Topic — The European Commission is reviewing the list of products covered by deforestation law.
Message — Samsung wants a ten percent threshold for materials entering the EU. They also request exemptions for small value imports and business samples. Finally, they suggest using recycled certifications to exempt materials from requirements.123
Why — This proposal would shield the electronics industry from costly reporting and due diligence.4
Impact — Environmental groups lose the ability to track wood sources in complex electronics supply chains.5
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Meeting with Diana Riba I Giner (Member of the European Parliament) and Apple Inc. and

30 Apr 2025 · EU Digital and Cultural Policies

Meeting with Erik Marquardt (Member of the European Parliament) and Apple Inc. and

30 Apr 2025 · Stakeholder Roundtable: Digital Stakeholders

Meeting with Benedetta Scuderi (Member of the European Parliament) and Apple Inc. and

30 Apr 2025 · digital policy

Meeting with Nela Riehl (Member of the European Parliament, Committee chair) and Apple Inc. and

30 Apr 2025 · Stakeholder Roundtable: Challenges for Digital Policy in the New Mandate

Meeting with Tobiasz Bocheński (Member of the European Parliament, Shadow rapporteur) and McDonald’s Global Franchising Limited

29 Apr 2025 · Omnibus package

Meeting with Alexandra Geese (Member of the European Parliament) and Deutsche Telekom and

29 Apr 2025 · Event: DACH-Tech

Meeting with Angelika Niebler (Member of the European Parliament)

15 Apr 2025 · European digital policy

Response to Technical description of important and critical products with digital elements

10 Apr 2025

Attached please find Samsung Electronics' feedback on the draft technical description of important and critical products with digital elements.
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Meeting with Stéphanie Yon-Courtin (Member of the European Parliament, Shadow rapporteur) and 5Rights Foundation

27 Mar 2025 · Online protection of minors

Meeting with Christel Schaldemose (Member of the European Parliament, Rapporteur)

20 Mar 2025 · Protection of minors

Meeting with Teresa Ribera Rodríguez (Executive Vice-President) and

18 Mar 2025 · Samsung’s contribution to Europe’s green and digital transitions

Meeting with Bernd Biervert (Cabinet of Commissioner Maroš Šefčovič), Dārta Tentere (Cabinet of Commissioner Maroš Šefčovič)

12 Mar 2025 · EU trade agenda

Meeting with Olivier Guersent (Director-General Competition)

11 Mar 2025 · EU digital policy

Meeting with Brando Benifei (Member of the European Parliament)

18 Feb 2025 · Digital Policies and AI

Meeting with Ioan-Dragos Tudorache (Cabinet of Executive Vice-President Stéphane Séjourné)

12 Feb 2025 · Exchange of views on industrial policy and on the Single Market.

Meeting with Rita Wezenbeek (Director Communications Networks, Content and Technology) and

11 Feb 2025 · Opening Session: DSA roundtable discussions on online advertising (Article 46 DSA)

Meeting with Egelyn Braun (Cabinet of Commissioner Michael McGrath), Maria Zafra Saura (Cabinet of Commissioner Michael McGrath)

4 Feb 2025 · Exchange of views on consumer protection, sustainability, data protection and online safety

Meeting with Javier Zarzalejos (Member of the European Parliament, Rapporteur)

29 Jan 2025 · Meeting with Samsung

Meeting with Kim Van Sparrentak (Member of the European Parliament)

16 Jan 2025 · Protecting children online

Meeting with Radan Kanev (Member of the European Parliament)

19 Nov 2024 · Clean Industrial Deal

Meeting with Andreas Schwab (Member of the European Parliament)

10 Oct 2024 · Priorities in the digital sector for the new legislative mandate

Samsung Urges EU to Embrace Open RAN and Technological Neutrality

27 Jun 2024
Topic — The Commission is consulting on strategies to master Europe's future digital infrastructure needs.
Message — Samsung requests that Europe includes open network architectures in infrastructure projects and updates outdated cybersecurity reports. They also urge the Commission to treat all network technologies neutrally.12
Why — This would allow Samsung to sell its specialized network equipment in the European market.3
Impact — Consumers may face higher costs if the Commission allows more telecommunications company mergers.4
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Meeting with Nicola Danti (Member of the European Parliament, Rapporteur) and DIGITALEUROPE and

3 Nov 2023 · Support period in CRA

Meeting with Nicola Danti (Member of the European Parliament, Rapporteur)

20 Oct 2023 · Posizione Samsung su CRA

Samsung Urges Narrower Scope for Foreign Subsidy Reporting Rules

6 Mar 2023
Topic — This consultation establishes procedural rules for investigating distortive foreign subsidies within the European Union.
Message — Samsung requests limiting reporting to financial contributions directly related to the specific EU transaction. They propose aligning the undertaking definition with merger law to avoid tracking data from uncontrolled affiliates. Finally, they seek a formal dispute mechanism for confidentiality claims.123
Why — This would reduce administrative costs and avoid the impractical tracking of unrelated conglomerate entities.45
Impact — EU regulators lose broader oversight into global financial contributions not directly linked to specific transactions.6
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Meeting with Stéphane Séjourné (Member of the European Parliament)

25 Jan 2023 · Développement numérique et industriel en France

Meeting with Katherine Power (Cabinet of Commissioner Mairead Mcguinness)

13 Dec 2022 · CSRD

Meeting with Andrea Beltramello (Cabinet of Executive Vice-President Valdis Dombrovskis), Caroline Boeshertz (Cabinet of Executive Vice-President Valdis Dombrovskis)

13 Dec 2022 · Critical Raw Materials Act, Forced Labour Product Prohibition Regulation, Directive on Corporate Sustainability Due Diligence

Meeting with Barry Andrews (Member of the European Parliament, Rapporteur for opinion) and Responsible Business Alliance

12 Oct 2022 · CSDDD

Meeting with Thor-Sten Vertmann (Cabinet of Commissioner Kadri Simson)

6 Oct 2022 · EU Regulation 2019/2021 : finding a solution for non-respect of the review clause on consumption limits for electronics display.

Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen)

29 Sept 2022 · Ecodesign Regulation on Energy Efficiency for Electronic Displays – Tier II requirements: A Systematic Error of Administration

Meeting with Pilar Del Castillo Vera (Member of the European Parliament, Rapporteur) and CEOE - Confederación Española de Organizaciones Empresariales

28 Sept 2022 · Data Act

Samsung urges 24-month delay for new smartphone durability rules

27 Sept 2022
Topic — New EU regulations on energy efficiency and repairability for smartphones and tablets.
Message — Samsung requests a 24-month delay and exemptions for foldable devices to keep components integrated. They advocate restricting battery repairs to professionals and removing software rollback mandates for security.12
Why — Samsung avoids expensive redesigns and maintains control over its proprietary hardware and software.34
Impact — Consumers and independent repairers lose access to specific parts and face longer repair delays.567
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Samsung Electronics urges digital energy labels and delayed regulations

27 Sept 2022
Topic — New EU rules requiring energy efficiency labelling for smartphones and tablets.
Message — Samsung suggests removing paper labels from packaging, proposing that devices display digital labels on-screen instead. They also request delaying the regulation for 24 months to address inconsistent energy efficiency testing methods.123
Why — This would reduce Samsung's manufacturing costs and simplify its complex global logistics chain.4
Impact — Consumers lose price transparency for repairs and access to consistent energy efficiency data.56
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Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen)

23 Sept 2022 · Address the market and industry impact of Commission Regulation 2019/2021 on consumption limits for electronic displays

Meeting with Alin Mituța (Member of the European Parliament, Shadow rapporteur) and Banco Santander, S.A. and

20 Sept 2022 · Data Act

Meeting with Joan Canton (Cabinet of Commissioner Thierry Breton)

16 Sept 2022 · Ecodesign for products

Meeting with Sergey Lagodinsky (Member of the European Parliament)

2 Sept 2022 · Digitalisation

Meeting with Alina-Stefania Ujupan (Cabinet of Executive Vice-President Margrethe Vestager)

8 Jul 2022 · Regulation on ecodesign for electronic displays.

Meeting with Karlo Ressler (Member of the European Parliament, Rapporteur for opinion) and DIGITALEUROPE and

17 May 2022 · Chips Act

Meeting with Mikuláš Peksa (Member of the European Parliament, Shadow rapporteur)

23 Feb 2022 · European digital identity

Meeting with Mikuláš Peksa (Member of the European Parliament, Shadow rapporteur)

22 Feb 2022 · European digital identity

Meeting with Alin Mituța (Member of the European Parliament, Shadow rapporteur)

21 Feb 2022 · European Digital Identity Proposal (eID)

Meeting with Mikuláš Peksa (Member of the European Parliament, Shadow rapporteur) and DigiCert Ireland Limited

16 Feb 2022 · European digital identity

Meeting with Joan Canton (Cabinet of Commissioner Thierry Breton)

8 Nov 2021 · Circular economy

Meeting with Thierry Breton (Commissioner) and

3 Jun 2021 · - Microelectronics - 5G

Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen)

29 Jan 2021 · Digital issues, in particular mobile digital identity solutions (decentralised hardware-based architecture) and communications equipment (ORAN/VRAN, diversification, standardisation process, operator needs).

Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen)

23 Jan 2020 · Artifical intelligence, 5G, cybersecurity, common chargers

Meeting with Dermot Ryan (Cabinet of Commissioner Phil Hogan)

4 Dec 2019 · EU-Vietnam FTA, WTO and the future trade relations with the UK

Meeting with Robert Schröder (Cabinet of Commissioner Carlos Moedas)

10 Apr 2019 · Regional innovation policy

Meeting with Ulrik Trolle Smed (Cabinet of Commissioner Julian King)

21 Feb 2019 · Cyber security

Response to Specifications for the provision of cooperative intelligent transport systems (C-ITS)

8 Feb 2019

Samsung Electronics, and its subsidiary Harman, is an active player in cooperative, connected and automated driving. From a driver’s cockpit functionalities for V2V and V2I applications to connected devices for V2P services and network equipment, Samsung is unique in innovating and providing solutions all along the intelligent transport “ecosystem”. As the world leader in mobile industry and recognized leader in IoT and communication services, we envisage network use to expand drastically in the near future. This, with 5G on the verge of becoming reality, will enable the integration of vehicles into the Internet of Things to form the foundation of future mobility concepts, with the potential to deliver enormous benefits for everybody. Samsung/Harman are strong supporters of C-V2X, a transportation technology with an evolutionary path to 5G. 5G-V2X will not replace existing LTE-V2X services, but add on top of it. As 5G-V2X products will support LTE-V2X, it makes C-V2X more attractive in terms of vehicular integration and cost when compared to DSRC. LTE-V2X and 5G-V2X connects devices in both short and long range, vehicles to other vehicles and to roadside network infrastructure and pedestrian devices. As automation levels in vehicles and reliance on car’s connectivity increases, spectrum outside 5.9 GHz band is required for advanced V2X services. 5G-V2X will meet such requirements by introduction of higher frequencies, shorter latency for critical safety V2X, improved spectral efficiency, channel congestion and network management. C-V2X has now been fully standardized for short range communication in 5.9 GHz band and a proven track record on roads. We strongly recommend that the EC includes this technology in the scope of its delegated act. It is now widely acknowledged that C-V2X can provide: new and improved ITS services; a path to 5G that will greatly expand and enhance C-V2X services in the future; and an unmatched cost efficiency that will support accelerated deployment. These advantages have persuaded global stakeholders to commit to C-V2X, and the EU risks being left behind as this technology continues to progress everywhere in the world. Drawing on its legacy of innovation, Samsung and Harman are leading the way to develop these transformative solutions. Some recent examples of our global efforts include: - SK Telecom, Samsung are co-developing a smart traffic system which aims to cover 121 km along a number of Seoul’s expressways - Samsung, KOTSA built 360,000m2 test zone (4G, 5G, V2X network) to foster advanced research on connected and autonomous vehicles. - At CES 2019, HARMAN showcased a live, market-ready demo of a vehicle communicating with a motorcycle using C-V2X Telematics platform Regrettably, in its present form, the European Commission’s draft regulation presents a barrier to C-V2X introduction in Europe by taking Europe onto a one-track technology, at the exclusion of others, precluding car’s evolution toward 5G connectivity despite its promising and unrivalled performances. Indeed, a de-facto ITS-G5 mandate will mean that the transportation and telecommunication industries have much less incentive to invest in 5G for automotive and to provide 5G coverage alongside road corridors. This would inevitably hamper European ambitions around 5G deployment and leadership. The current review clause also fails to provide guarantee that other technologies will be included in future EU technical specifications. The backward interoperability requirement for any new entrant in the future is unfair as it will impose substantial technological and financial burden on them. As opposed to mutual interoperability, backward interoperability would discriminate against all other technologies by imposing a deterring market entry cost. Moreover, with backward interoperability, incumbents will have no incentive to facilitate compatibility of their technology with potentially competing technology.
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Meeting with Maria Asenius (Cabinet of Vice-President Cecilia Malmström), Nele Eichhorn (Cabinet of Vice-President Cecilia Malmström) and

15 Nov 2018 · Possible safeguards

Meeting with Andrus Ansip (Vice-President) and

17 Nov 2016 · Meeting with Samsung Electronics on 5G, standards, data, e-governance

Meeting with Hanna Hinrikus (Cabinet of Vice-President Andrus Ansip)

15 Nov 2016 · Prep-meeting for mission of VP Ansip to Seoul in November 2016

Meeting with Thibaut Kleiner (Digital Economy)

19 Sept 2016 · DSM, standardisation

Meeting with Maximilian Strotmann (Cabinet of Vice-President Andrus Ansip)

19 Sept 2016 · standardisation, international, IoT

Meeting with Friedrich Wenzel Bulst (Cabinet of Commissioner Margrethe Vestager)

19 Sept 2016 · Standardisation, International, IoT

Meeting with Oliver Rentschler (Cabinet of High Representative / Vice-President Federica Mogherini)

2 May 2016 · Meeting on current relations between the EU and Egypt.

Meeting with Günther Oettinger (Commissioner) and Google and

20 Nov 2015 · Digital transformation of the European industry

Meeting with Jean-Luc Demarty (Director-General Trade)

25 Sept 2015 · To discuss the EU-Korea FTA and other trade matters

Meeting with Inge Bernaerts (Cabinet of Commissioner Marianne Thyssen)

17 Sept 2015 · Employment and social initiatives in Europe

Meeting with Maria Asenius (Cabinet of Vice-President Cecilia Malmström), Nele Eichhorn (Cabinet of Vice-President Cecilia Malmström)

16 Jul 2015 · Turkey safeguard measures

Meeting with Carlos Moedas (Commissioner)

2 Jul 2015 · DSM, Copyright, Internet of things

Meeting with Hanna Hinrikus (Cabinet of Vice-President Andrus Ansip), Kamila Kloc (Cabinet of Vice-President Andrus Ansip)

29 Jun 2015 · Digital Skills

Meeting with Stephen Quest (Director-General Informatics)

10 Jun 2015 · Executive dialogue

Meeting with Juhan Lepassaar (Cabinet of Vice-President Andrus Ansip), Stig Joergen Gren (Cabinet of Vice-President Andrus Ansip)

7 May 2015 · mHealth and Internet of Things

Meeting with Juho Romakkaniemi (Cabinet of Vice-President Jyrki Katainen)

16 Apr 2015 · Investment Plan

Meeting with Annika Nowak (Cabinet of Commissioner Vytenis Andriukaitis)

16 Apr 2015 · e-Health

Meeting with Jon Nyman (Cabinet of Vice-President Cecilia Malmström), Maria Asenius (Cabinet of Vice-President Cecilia Malmström)

27 Mar 2015 · The Information Technology Agreement negotiations, the EU-Korea FTA, and other trade files relevant for the electronics/ICT sector.

Meeting with Renate Nikolay (Cabinet of Commissioner Věra Jourová)

4 Mar 2015 · Data protection legislation

Meeting with Anna Herold (Digital Economy)

18 Feb 2015 · copyright

Meeting with Robert Madelin (Director-General Communications Networks, Content and Technology)

27 Jan 2015 · Juncker Priorities and Digital Single Market

Meeting with Rodrigo Ballester (Cabinet of Commissioner Tibor Navracsics)

18 Dec 2014 · Digital education and investment package