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SAP

SAP is a German multinational enterprise providing integrated business applications and cloud solutions.

Lobbying Activity

Meeting with Henna Virkkunen (Executive Vice-President) and

22 Jan 2026 · Tech sovereignty, data and cloud frameworks

Meeting with Henna Virkkunen (Executive Vice-President)

9 Jan 2026 · EU competitiveness and digital agenda

Meeting with Sergey Lagodinsky (Member of the European Parliament) and OHB

22 Oct 2025 · Exchange of Views

Meeting with Gerassimos Thomas (Director-General Taxation and Customs Union) and

15 Oct 2025 · Physical meeting - International taxation

SAP Urges EU to Cut Red Tape in Digital Regulations

14 Oct 2025
Topic — This consultation seeks to simplify EU digital laws and provide relief to businesses.
Message — SAP calls for a major rewrite of the Data Act to reduce administrative burdens on cloud providers. They also recommend delaying the AI Act and Cyber Resilience Act until clear standards are established.12
Why — This would reduce compliance costs and prevent the need to renegotiate thousands of contracts.34
Impact — Business customers would lose automatic rights to switch cloud providers without specific contract language.5
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Meeting with Alexandra Hild (Cabinet of Commissioner Ekaterina Zaharieva), Andreas Schwarz (Cabinet of Commissioner Ekaterina Zaharieva) and

9 Oct 2025 · Startup and Scaleup Strategy; Scaleup Europe Fund

Meeting with Stéphane Séjourné (Executive Vice-President) and

5 Sept 2025 · - Compétitivité des entreprises - Marché intérieur - Protection de la souveraineté et du pouvoir d’achat - Relation US/EU

SAP urges EU to simplify data rules with "clean slate"

18 Jul 2025
Topic — The European Commission is consulting on streamlining and consolidating existing data legislation.
Message — SAP advocates for a "clean slate" approach to replace the current patchwork of laws with a simple, consistent, and scalable framework. They request a moratorium on the Data Act and seek clarity on using personal data for artificial intelligence training.123
Why — Simplifying rules and easing transfer restrictions would reduce operational hurdles and high business costs.45
Impact — Competitors may face market distortions if technical specifications from specific companies are mandated.6
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Meeting with Thibaut Kleiner (Director Communications Networks, Content and Technology)

16 Jul 2025 · Exchange of views on the Data Act

Meeting with Gerassimos Thomas (Director-General Taxation and Customs Union)

11 Jul 2025 · Exchange of views on the implementation of the EU Pillar 2 Directive

SAP urges EU to prioritize AI applications over hardware

3 Jul 2025
Topic — The consultation addresses increasing EU cloud capacity and regulating sustainable AI infrastructure.
Message — SAP calls for a holistic approach to streamline regulatory hurdles and reduce market fragmentation. They urge the Commission to focus on the software application layer rather than just hardware infrastructure. Furthermore, they argue there is no need for additional legislation on EU-based cloud services.123
Why — Streamlining regulations would reduce administrative burdens and support SAP's software-centric business model.45
Impact — Hardware-focused infrastructure providers might lose exclusive access to targeted EU financial support.67
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Meeting with Henna Virkkunen (Executive Vice-President) and

26 Jun 2025 · Digital sovereignty, Data Act

Meeting with Manuel Mateo Goyet (Acting Head of Unit Communications Networks, Content and Technology) and Microsoft Corporation and

26 Jun 2025 · Business Software Alliance and its members consultation on the EU’s upcoming Cloud and AI Development Act.

Meeting with Thomas Skordas (Deputy Director-General Communications Networks, Content and Technology)

19 Jun 2025 · Exchange of views on the AI Gigafactories initiative

Meeting with Bernd Biervert (Cabinet of Commissioner Maroš Šefčovič), Charlotte Merlier (Cabinet of Commissioner Maroš Šefčovič)

12 Jun 2025 · Trade policy

SAP urges Europe to prioritize AI applications over model development

4 Jun 2025
Topic — EU strategy to accelerate AI adoption and strengthen European competitiveness in strategic sectors.
Message — SAP requests focusing on industry-specific AI applications before investing in foundation models, fostering partnerships between IT enterprises and startups, and lowering technical and regulatory barriers to AI adoption. They emphasize starting with practical applications tailored to sector needs, with model specialization as a subsequent step.123
Why — This would leverage their industry expertise to capture market share before model providers dominate the application layer.45
Impact — European AI model developers lose funding priority as resources shift toward application development first.6
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Meeting with Elena Arveras (Cabinet of Commissioner Maria Luís Albuquerque)

26 May 2025 · CSRD Omnibus and carbon accounting

Meeting with Alexandra Geese (Member of the European Parliament) and Deutsche Telekom and

29 Apr 2025 · Event: DACH-Tech

Meeting with Silvia Bartolini (Cabinet of Executive Vice-President Henna Virkkunen) and Deutsche Telekom and

7 Apr 2025 · AI

Meeting with Lucie Šestáková (Cabinet of Commissioner Jozef Síkela), Natividad Lorenzo (Cabinet of Commissioner Jozef Síkela) and

28 Mar 2025 · Global Gateway

Meeting with Lucilla Sioli (Director Communications Networks, Content and Technology) and

21 Mar 2025 · Exchange of views on policy and innovation actions to harvest the potential of AI and compliance with the AI Act

Meeting with Piotr Müller (Member of the European Parliament, Rapporteur) and DIGITALEUROPE and

10 Mar 2025 · Evaluation of the Public Procurement Directives

Meeting with Klaus Wiedner (Director Financial Stability, Financial Services and Capital Markets Union)

30 Jan 2025 · Sanctions

Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen) and Ericsson and

16 Oct 2024 · new mandate and future of tel

Meeting with Kerstin Jorna (Director-General Internal Market, Industry, Entrepreneurship and SMEs) and Orange and

8 Oct 2024 · General discussion on Taxonomy and CSRD deployment.

Meeting with Christian Ehler (Member of the European Parliament)

9 Sept 2024 · Digitalisierung und Verwaltungsbeschleunigung

Response to Rules specifying the obligations laid down in Articles 21(5) and 23(11) of the NIS 2 Directive

24 Jul 2024

Dear Sir/Madam, Attached are the comments to the draft act on behalf of SAP. Yours faithfully, Marta Przywała, Senior Manager, EU Government Affairs, SAP
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Meeting with Mairead McGuinness (Commissioner) and Orange and

26 Jun 2024 · Sustainability policies, in particular CSRD, Taxonomy

Meeting with Michael Bloss (Member of the European Parliament)

7 May 2024 · Austausch EU-Politik

Meeting with Michael Bloss (Member of the European Parliament)

7 May 2024 · Unternehmensführung

Meeting with Anna Cavazzini (Member of the European Parliament, Committee chair) and Apple Inc. and

23 Feb 2024 · Aktuelle Themen in der Europapolitik und Sachsen

Meeting with Nathalie Loiseau (Member of the European Parliament, Committee chair)

17 Feb 2024 · Digital transformation of armed forces

Meeting with Monika Hohlmeier (Member of the European Parliament, Rapporteur)

25 Jan 2024 · Financial Regulation

Meeting with Maurits-Jan Prinz (Cabinet of Commissioner Thierry Breton) and Airbus and

7 Sept 2023 · discussion on AI Act

Meeting with Nathalie Loiseau (Member of the European Parliament)

18 Feb 2023 · Digital transformation of armed forces

Meeting with Mairead McGuinness (Commissioner) and

10 Jan 2023 · Taxonomy, ESG ratings, CSRD

Meeting with Alejandro Cainzos (Cabinet of Executive Vice-President Margrethe Vestager)

13 Dec 2022 · Defence

Meeting with Daniel Mes (Cabinet of Executive Vice-President Frans Timmermans) and Volkswagen Aktiengesellschaft and

7 Apr 2022 · Meeting with CEO Alliance on Digitising Energy Action Plan

Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen)

3 Nov 2021 · Digital issues

Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen) and Ericsson and

3 Nov 2021 · EU Digital Policy issues (e.g. Sovereign Cloud, AI, DMA/DSA, Cybersecurity, the overall digital & green transition)

Meeting with Mario Campolargo (Director-General Informatics)

7 Oct 2021 · 1. Discussion on current and future cooperation between SAP and DIGIT (IT department of the Commission) 2. Lessons learned from the COVID Crisis 3. A view on the Digital Commission

Meeting with Nicolas Schmit (Commissioner) and

19 Jul 2021 · Pact for Skills roundtable with the digital transition sector.

Meeting with Thierry Breton (Commissioner) and

19 Jul 2021 · Skills Roundtable on Digital

Meeting with Axel Voss (Member of the European Parliament) and World Economic Forum and Future of Life Institute

23 Mar 2021 · AI and Competitiveness

Meeting with Frans Timmermans (Executive Vice-President) and Volkswagen Aktiengesellschaft and

18 Mar 2021 · European Green Deal as a growth strategy

Meeting with Axel Voss (Member of the European Parliament) and Siemens AG

19 Jan 2021 · AI Whitepaper

Meeting with Nicolas Schmit (Commissioner) and

12 Jan 2021 · Participation in a roundtable on Occupational Safety and Health (OSH).

Meeting with Werner Stengg (Cabinet of Executive Vice-President Margrethe Vestager)

17 Dec 2020 · DSA, DMA

Meeting with Thierry Breton (Commissioner) and

16 Dec 2020 · Roundtable - Cloud Alliance

Meeting with Antoine Colombani (Cabinet of Executive Vice-President Frans Timmermans), Stefanie Hiesinger (Cabinet of Executive Vice-President Frans Timmermans)

11 Dec 2020 · Carbon footprint of products

Meeting with Roberto Viola (Director-General Communications Networks, Content and Technology) and Deutsche Telekom

16 Nov 2020 · Secure cloud (video meeting)

Meeting with Werner Stengg (Cabinet of Executive Vice-President Margrethe Vestager)

27 Oct 2020 · DSA and DMA

Meeting with Frans Timmermans (Executive Vice-President) and Volkswagen Aktiengesellschaft and

1 Oct 2020 · Discussion on Green Recovery

Meeting with Thierry Breton (Commissioner) and

16 Jul 2020 · Contact tracing apps; Cloud and Gaia-X; European data spaces; AI

Meeting with Fabrice Comptour (Cabinet of Commissioner Thierry Breton) and Ericsson and

3 Jul 2020 · telecom/connectivité

Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen) and Nokia and

29 Jun 2020 · European global players in digital; 5G deployment conditions; foreign subsidies white paper; cloud adoption in Europe, switching possibilities, contestability of cloud markets - need for clear standards and security requirements; data governance.

Meeting with Axel Voss (Member of the European Parliament, Rapporteur)

22 Apr 2020 · AI Civil Liability

Meeting with Werner Stengg (Cabinet of Executive Vice-President Margrethe Vestager)

10 Feb 2020 · Data strategy; AI; Green Deal

Meeting with Christiane Kirketerp De Viron (Cabinet of Commissioner Johannes Hahn)

30 Jan 2020 · Digital public administration

Meeting with Maximilian Strotmann (Cabinet of Vice-President Andrus Ansip)

17 Jan 2019 · Digitalisation, data, privacy

Meeting with Gertrud Ingestad (Director-General Informatics)

5 Oct 2018 · Handshake with Mrs Fox-Martin

Meeting with Michel Barnier (Head of Task Force Task Force for Relations with the United Kingdom)

23 Apr 2018 · Meeting with the Task Force for the Preparation and Conduct of the Negotiations with the United Kingdom under Article 50 TEU

Response to Review of ENISA Regulation and laying down a EU ICT security certification and labelling

6 Dec 2017

An economically viable certification scheme for the software industry must be of global scale, spanning nations, verticals and organizations. If schemes are instantiated under the auspices of individual nations or organizations, mutual recognition agreements, like they exist, for instance, to a limited extent for the Common Criteria, are essential. Otherwise, the need for multiple efforts – either to support different schemes or to repeat certifications under different (national) regimes for the same scheme – would increase the costs of certification for globally operating vendors to a level that will not be rewarded by the market. Such recognition agreements should be strictly implemented in order to avoid their circumvention and to provide planning reliability to the vendors. To manage the costs of certification in any scheme, a vendor declaration option should be considered. A 3rd party evaluation does not necessarily lead to stronger statements, particularly if self-declarations are accompanied with the appropriate evidential material for transparency. Hence, we would consider vendor declaration as the default case, with external evaluation only required in cases where the risk exposure justifies the additional costs. A certification scheme should support this approach by offering different levels of assurance, with increasing scope and/or rigor of the evaluation, and demanding external evaluation only for the higher levels. In order to reflect the dynamics in the software industry, we argue that a cyber security certification scheme should, in general, be process-based, with individual product or system certification only required for high risk environments like critical infrastructures with a long lifetime for the installed technology components. For the software and (cloud based) services industry, we promote a certification scheme that focuses on the effectiveness of the processes that are applied to the development, deployment and operation of secure software and that is based on international standards. With process certification, one can provide the required insights in the security best practices applied in the development activities that each product undergoes, acknowledge different protection needs and risk exposure, as well as scale to fast release cycles and cloud operation models. It is possible to extend the scope of certification to all lifecycle phases of a software product, including deployment and operation (with elements such as, for instance, patch management). Process oriented schemes are also better prepared for technology evolution, both for business functionality and security functionality, in that they do not require re-evaluation when new product versions embody the latest technology controlled by best-practice methodologies. International standards like ISO/IEC 27034 take this approach, and a new certification scheme could refer to them. Process certifications can be conducted by external evaluators as well as being the result of vendor declarations, depending on the level of rigor that is required. Such certification schemes currently do not exist for application software development and maintenance although they can clearly be based on the model of ISO/IEC 27001. This would require the standards to define the required criteria and a methodology for evaluation. In addition to industry engagement in standard setting bodies it would be helpful for governments to consistently support this direction. For instance, the European Commission could support this approach through promoting it in their related publications (like ENISA whitepapers or the Cybersecurity Strategy) or through preferential treatment of compliant vendors in public procurement. We encourage the European Commission to establish a process certification scheme based on international standards, and to invite security labs including accredited CC evaluation labs, to promote it by offering independent evaluation.
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Meeting with Günther Oettinger (Commissioner) and Karlsruher Institut für Technologie and Verband Region Rhein-Neckar

13 Oct 2017 · digital policy

Meeting with Carl-Christian Buhr (Cabinet of Commissioner Mariya Gabriel)

4 Oct 2017 · Free flow of data / Cybersecurity

Meeting with Laure Chapuis-Kombos (Cabinet of Vice-President Andrus Ansip)

30 Mar 2017 · e-privacy review directive

Meeting with Rodrigo Ballester (Cabinet of Commissioner Tibor Navracsics) and Google and

7 Nov 2016 · ICT in education

Meeting with Ann Mettler (Director-General Inspire, Debate, Engage and Accelerate Action)

13 Oct 2016 · Data privacy

Meeting with Günther Oettinger (Commissioner) and BUSINESSEUROPE and

8 Sept 2016 · Dual use

Meeting with Gertrud Ingestad (Director-General Informatics)

24 Aug 2016 · Collaboration status EU-SAP update, Digital Agenda

Meeting with Kilian Gross (Digital Economy)

5 May 2016 · TTIP

Meeting with Stig Joergen Gren (Cabinet of Vice-President Andrus Ansip)

2 May 2016 · DSM

Meeting with Renate Nikolay (Cabinet of Commissioner Věra Jourová)

7 Apr 2016 · GDPR, DP

Meeting with Maria Asenius (Cabinet of Vice-President Cecilia Malmström), Nele Eichhorn (Cabinet of Vice-President Cecilia Malmström) and

29 Jan 2016 · Safe Harbour

Meeting with Eric Mamer (Digital Economy)

25 Jan 2016 · EU-China relations

Meeting with Eric Mamer (Digital Economy)

20 Oct 2015 · DSM

Meeting with Juhan Lepassaar (Cabinet of Vice-President Andrus Ansip), Laure Chapuis-Kombos (Cabinet of Vice-President Andrus Ansip), Stig Joergen Gren (Cabinet of Vice-President Andrus Ansip)

24 Sept 2015 · GDPR

Meeting with Michael Hager (Digital Economy) and Ericsson and

21 May 2015 · DSM

Meeting with Markus Schulte (Digital Economy)

27 Apr 2015 · DSM

Meeting with Maximilian Strotmann (Cabinet of Vice-President Andrus Ansip)

27 Feb 2015 · Digital Single Market

Meeting with Günther Oettinger (Commissioner)

11 Feb 2015 · Industrie 4,0; Internet of things