Allegro sp. z o.o.

Allegro

Allegro is Poland's largest e-commerce platform, operating in Central and Eastern Europe with 20 million monthly customers and 130,000 merchants.

Lobbying Activity

Meeting with Piotr Müller (Member of the European Parliament, Shadow rapporteur) and Google and

29 Jan 2026 · Simplification of the implementation of harmonised rules on artificial intelligence (Digital Omnibus on AI)

Meeting with Piotr Müller (Member of the European Parliament)

28 Jan 2026 · Regulatory barriers to scaling European online platforms

Meeting with Andrzej Celinski (Cabinet of Commissioner Piotr Serafin) and Google and

18 Nov 2025 · Presentation on the state of play of the negotiations of the next MFF, with the special focus on communication activities.

Meeting with Veronika Cifrová Ostrihoňová (Member of the European Parliament)

18 Nov 2025 · Fair internal market

Meeting with Miriam Lexmann (Member of the European Parliament)

18 Nov 2025 · ecommerce and unfair competition

Meeting with Borys Budka (Member of the European Parliament, Committee chair) and TotalEnergies SE and

12 Nov 2025 · ITRE ongoing work

Meeting with Dirk Gotink (Member of the European Parliament, Rapporteur)

1 Oct 2025 · Union Customs Code

Meeting with Tomáš Zdechovský (Member of the European Parliament)

30 Sept 2025 · Meeting with Allegro on digital market developments and consumer protection

Meeting with Michael McGrath (Commissioner) and

28 Aug 2025 · Office opening and meeting on consumer protection

Meeting with Anna Cavazzini (Member of the European Parliament, Committee chair) and European Tech Alliance and

12 Jun 2025 · Digital policy

Meeting with Anna Stürgkh (Member of the European Parliament, Shadow rapporteur)

14 May 2025 · INI E-Commerce

Meeting with Michael McGrath (Commissioner) and

9 Apr 2025 · Exchange on consumer policy files

Meeting with Renate Nikolay (Deputy Director-General Communications Networks, Content and Technology) and Booking.com B.V. and

1 Apr 2025 · Exchange of views on AI Act, DSA, enforcement cooperation, digital taxation.

Meeting with Ioan-Dragos Tudorache (Cabinet of Executive Vice-President Stéphane Séjourné) and Booking.com B.V. and

25 Mar 2025 · Challenges for European tech companies that want to leverage AI to compete globally. Need for a coherent, proportionate, and effectively enforced regulatory framework that increases the competitiveness of European industry.

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and Bureau Européen des Unions de Consommateurs and

19 Mar 2025 · Code of Conduct on Online Advertising – Workshop 4

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and EuroCommerce and

6 Mar 2025 · Code of Conduct on Online Advertising – Workshop 2

Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and EuroCommerce and

4 Mar 2025 · Code of Conduct on Online Advertising – Workshop 1

Meeting with Katarína Roth Neveďalová (Member of the European Parliament)

5 Feb 2025 · Single Market; Digital Services Act

Meeting with Olga Panagopoulou (Cabinet of Commissioner Piotr Serafin)

30 Jan 2025 · Presentation of the company's activities (online platform) and discussion on the customs reform and e-commerce

Meeting with Maroš Šefčovič (Commissioner) and

30 Jan 2025 · Trade and Customs / E-commerce

Meeting with Jaroslav Bžoch (Member of the European Parliament)

29 Jan 2025 · EU Tech companies

Meeting with Eszter Lakos (Member of the European Parliament)

14 Jan 2025 · Retail market and competition policy

Meeting with Adam Jarubas (Member of the European Parliament)

12 Dec 2024 · Kwestie cyfrowe w rozpoczynającej sie kadencji PE i KE

Meeting with Dóra Dávid (Member of the European Parliament)

12 Dec 2024 · E-commerce platforms

Meeting with András Tivadar Kulja (Member of the European Parliament)

26 Nov 2024 · Online sales especially in Hungary

Meeting with Michał Wawrykiewicz (Member of the European Parliament)

19 Nov 2024 · Together for the growth and competitiveness of Poland and the EU

Meeting with Mirosława Nykiel (Member of the European Parliament)

19 Nov 2024 · Working lunch and presentation of work of the company

Meeting with Svenja Hahn (Member of the European Parliament) and Booking.com B.V. and

2 Oct 2024 · Exchange between MEPs and European Tech companies

Meeting with Gints Freimanis (Cabinet of Executive Vice-President Valdis Dombrovskis) and European Tech Alliance and

12 Sept 2024 · E-commerce

Meeting with Piotr Müller (Member of the European Parliament)

5 Sept 2024 · Digital policy during the upcoming parliamentary term

Meeting with Enikő Győri (Member of the European Parliament) and NOVE

17 Apr 2024 · exchange of views on competitiveness

Meeting with Miriam Lexmann (Member of the European Parliament)

17 Apr 2024 · General presentation of company activities

Meeting with Marcel Kolaja (Member of the European Parliament, Shadow rapporteur)

6 Mar 2024 · discussion about the DMA complience

Meeting with Didier Reynders (Commissioner) and

6 Mar 2024 · GDPR, consumers

Meeting with Thierry Breton (Commissioner) and

6 Mar 2024 · Platform regulation

Allegro Urges Standardized Templates to Improve Online Product Recalls

19 Feb 2024
Message — Allegro seeks a standardized approach for product descriptions using separate data cells. They recommend using drop-down menus for recall reasons and mandatory barcodes for identification. They also want clarification on whether instructions from authorities and companies overlap.123
Why — Standardized data helps Allegro automate the identification and removal of dangerous goods.4
Impact — Small businesses may struggle with the cost of producing standardized product imagery.5

Meeting with Kateřina Konečná (Member of the European Parliament) and NOVE

23 Jan 2024 · Company Introduction

Meeting with Eva Hrncirova (Cabinet of Vice-President Věra Jourová), Werner Stengg (Cabinet of Vice-President Věra Jourová)

29 Nov 2023 · E-commerce platforms

Meeting with Alexandr Vondra (Member of the European Parliament)

29 Nov 2023 · recent files debated in the EP

Meeting with Tomáš Zdechovský (Member of the European Parliament)

14 Nov 2023 · Meeting with EU Regulatory Affairs Manager of Allegro Anna Mazur

Response to Revision of the Union Customs Code

28 Sept 2023

Allegro is one of the leading e-commerce platform in Central and Eastern Europe. We are pleased to share with you our position paper on the EU Customs Reform, which outlines our views and some of the key challenges that we would face as an online marketplace operating across the EU single market in the light of the proposed reform.
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Meeting with Krzysztof Hetman (Member of the European Parliament)

7 Sept 2023 · Exchange of views on revision of Union's customs legislation (meeting delegated to parliamentary assistant)

Meeting with Gerassimos Thomas (Director-General Taxation and Customs Union)

6 Sept 2023 · Physical meeting - VAT in the Digital Age proposal and the Customs review

Allegro urges simple customs rules and improved data sharing

17 Sept 2022
Message — Allegro requests simplified customs processes and data sharing instead of new administrative burdens. They argue that legal obligations should be shared with logistics companies and couriers. The IOSS system must be fully functional and secure before implementing further changes.123
Why — Streamlined data sharing would reduce operational costs while protecting their market share from unfair competition.45
Impact — Third-country sellers exploiting loopholes like 'gift' labeling would face stricter enforcement and reduced profits.67

Meeting with Marek Belka (Member of the European Parliament, Rapporteur for opinion)

12 Apr 2022 · Event on Consumer Credit Directive with Allegro and the Polish Bank Association

Meeting with Didier Reynders (Commissioner) and Amazon Europe Core SARL and

25 Nov 2021 · The product safety pledge and its future extension.

Response to Revision of EU rules on Anti-Money Laundering (new instrument)

17 Nov 2021

Allegro wants to thank the Commission for its work on the AML package and supports the goal to improve the AML framework as well as the objective to harmonise and streamline the AML regulation across Member States. Allegro is a European tech leader and the most popular e-commerce platform in Poland. Allegro Pay, a subsidiary of Allegro, provides loans to consumers who buy products on its platform - these loans are thus directly linked to the purchasing of certain goods on its platform. Overall, Allegro supports the goal to improve the AML framework as well as the objective to harmonise and streamline the AML regulation across Member States. Digitalisation makes it increasingly important to have access to AML data and have a strong focus on cross-border and inter-institutional transactions. However, the treatment of its business model is disproportionate to the risk it poses. Putting stringent identification requirements will have the adverse effect of increasing data privacy concerns and impact smaller businesses in a negative way. In the attached position paper Allegro lays out its main concerns and suggests possible solutions. We want to thank the Commission for its work on the AML package and stand ready to answer any questions you might have.
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Meeting with Gints Freimanis (Cabinet of Executive Vice-President Valdis Dombrovskis) and Fleishman-Hillard and

16 Jun 2021 · Digital levy

Meeting with Michele Piergiovanni (Cabinet of Executive Vice-President Margrethe Vestager) and Ahold Delhaize and

4 Jun 2021 · VBER review

Meeting with Thierry Breton (Commissioner) and EuroCommerce and

15 Apr 2021 · Skills roundtable with the retail sector

Meeting with Nicolas Schmit (Commissioner) and

15 Apr 2021 · Pact for skills roundtable with the retail sector.

Meeting with Michele Piergiovanni (Cabinet of Executive Vice-President Margrethe Vestager), Penelope Papandropoulos (Cabinet of Executive Vice-President Margrethe Vestager) and

9 Feb 2021 · DMA

Meeting with Thierry Breton (Commissioner) and

2 Dec 2020 · Roundtable with platforms on DSA and DMA

Meeting with Werner Stengg (Cabinet of Executive Vice-President Margrethe Vestager)

9 Nov 2020 · Digital Markets Act

Meeting with Anthony Whelan (Cabinet of President Ursula von der Leyen), Bjoern Seibert (Cabinet of President Ursula von der Leyen), Fernando Sampedro Marcos (Cabinet of President Ursula von der Leyen), Maria Luisa Cabral (Cabinet of President Ursula von der Leyen), Mary Veronica Tovsak Pleterski (Cabinet of President Ursula von der Leyen), Nicole Dewandre (Cabinet of President Ursula von der Leyen), Olivier Smith (Cabinet of President Ursula von der Leyen), Per Haugaard (Cabinet of President Ursula von der Leyen), Valeria Miceli (Cabinet of President Ursula von der Leyen) and

31 Jul 2020 · The State of the Union in 2020 - The Digital Transition at the core of Europe's Recovery - [Via Webex]

Meeting with Thierry Breton (Commissioner) and

30 Apr 2020 · Impact of covid on e-commerce ecosystem

Meeting with Stephen Quest (Director-General Taxation and Customs Union)

24 Jan 2019 · Exchange of views on Digital taxation and implementation of VAT e-commerce rules

Meeting with David Boublil (Cabinet of Commissioner Pierre Moscovici)

24 Jan 2019 · The specificity of their business model, digitax and VAT e-commerce

Meeting with Andrus Ansip (Vice-President) and

19 Dec 2018 · P2B, parcel delivery, Universal Postal Union

Meeting with Pierre Moscovici (Commissioner) and Google and

7 Mar 2018 · Meeting to discuss digital taxation (also with representatives from Deezer and Volumental)

Meeting with Stephen Quest (Director-General Taxation and Customs Union) and Google and

7 Mar 2018 · Meeting to discuss digital taxation

Meeting with Andrus Ansip (Vice-President) and

9 Jan 2018 · Tackling illegal content online

Meeting with Agnieszka Drzewoska (Cabinet of Commissioner Elżbieta Bieńkowska), Tomasz Husak (Cabinet of Commissioner Elżbieta Bieńkowska)

9 Jan 2018 · platforms

Response to Fairness in platform-to-business relations

22 Nov 2017

Allegro appreciates the opportunity to contribute to the discussion on platform to business relations. The attached document highlights issues which should be taken into account in the debate and argues that self - regulation is the best approach to address issues specified in the Inception Impact Assessment.
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Meeting with Kamila Kloc (Cabinet of Vice-President Andrus Ansip)

5 Oct 2017 · Platforms, business-to-business relations

Meeting with Agnieszka Drzewoska (Cabinet of Commissioner Elżbieta Bieńkowska), Tomasz Husak (Cabinet of Commissioner Elżbieta Bieńkowska)

24 Jul 2017 · Platforms in the Digital Single Market